Burson-Marsteller Names Andrew Goldberg Chair, U.S. Corporate and Financial Practice.NEW YORK New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of -- Burson-Marsteller announced today it has appointed Andrew Goldberg Chair of its U.S. Corporate and Financial Practice. He will work closely with Josh Gottheimer, Executive Vice President Worldwide, and Patrick Ford Sir Patrick Johnstone Ford, 1st Baronet (5 March 1880 – 28 September 1945)[1] was a Scottish Unionist Party politician. Ford was elected as Member of Parliament (MP) for Edinburgh North on his first attempt, at a by-election in 1920. , U.S. President & CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. to build upon an already strong unit. This marks Goldberg's return to Burson-Marsteller, where he served as a director of corporate affairs during the early 1990s. "We are thrilled to have Andy returning to Burson-Marsteller," said Gottheimer. "He brings an extraordinary depth of expertise in several areas that present the largest challenges and opportunities for our corporate practice clients in the financial and banking sectors, where he has been engaged in critical corporate challenges facing clients, including mergers, de-mergers, workouts and corporate litigation An action brought in court to enforce a particular right. The act or process of bringing a lawsuit in and of itself; a judicial contest; any dispute. When a person begins a civil lawsuit, the person enters into a process called litigation. matters. He also has strong experience in other key areas like sustainability, change management and stakeholder engagement." Prior to this appointment, Goldberg had founded and chaired AGG AGG Aggregate AGG Allgemeines Gleichbehandlungsgesetz AGG African Gold Group, Inc. AGG Arnall Golden Gregory LLP (Atlanta, GA) AGG Aggravated AGG Asociación de Gerentes de Guatemala International, a Burson-Marsteller subsidiary conducting strategic research and brand positioning for Fortune 1,000 companies in the automotive, aerospace, defense, financial, consumer products, and transportation sectors. As CEO of AGG, Goldberg focused on the high technology and innovation content of these industries, and the long-term technological trends confronting global corporations. Much of this work involved issue-based image marketing, constituency building and advocacy for companies facing significant consumer or customer based upheaval. AGG has also worked closely with senior management of major U.S. and international companies on corporate and financial image, organizational change, and public/social affairs marketing, with a strong emphasis on sustainability and social equity issues. Before AGG, Goldberg headed the combined marketing, communications, and public relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most functions at Mercedes-Benz North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere. . During his tenure, Mercedes-Benz expanded its leadership in the premium automotive segment and pioneered the use of new communication techniques in areas of customer relationship marketing, brand-integrated entertainment, experiential marketing Experiential marketing is a methodology, a concept that moves beyond the traditional “features-and-benefits” marketing. Experiential Marketing connects consumers with brands in personally relevant and memorable ways. , and internet-based communications. Goldberg holds a PhD in international relations international relations, study of the relations among states and other political and economic units in the international system. Particular areas of study within the field of international relations include diplomacy and diplomatic history, international law, from Columbia University. About Burson-Marsteller Burson-Marsteller (www.bm.com), established in 1953, is a leading global public relations and communications firm. It provides clients with strategic thinking and program execution across a full range of public relations, public affairs, advertising, and web-related services. The firm's seamless worldwide network consists of 56 wholly-owned offices and 47 affiliate offices, together operating in 59 countries across six continents. Burson-Marsteller is a part of Young & Rubicam Brands, a subsidiary of WPP Group plc (NASDQ: WPPGY), one of the world's leading communications services networks. |
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