Burson-Marsteller Launches Business Intelligence Tool to Help Clients Turn Raw Data into Solutions.NEW YORK New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of -- Burson-Marsteller today announced the creation of B-M Business Intelligence, a new information gathering, tracking and analysis tool designed to help clients translate raw data into practical business solutions. Business Intelligence offerings include opposition research, opposition tracking, and crisis and litigation An action brought in court to enforce a particular right. The act or process of bringing a lawsuit in and of itself; a judicial contest; any dispute. When a person begins a civil lawsuit, the person enters into a process called litigation. support. Instead of merely studying media clips to determine their position in the marketplace, companies will use B-M Business Intelligence to take a 360-degree look at their operations, issues and business needs to determine their precise place, opportunities and challenges in the competitive landscape. "Too often, research is too general or not targeted enough for a company's needs," said Ame Wadler, Burson-Marsteller's Chief Strategic Officer. "B-M Business Intelligence is the latest tool in our growing commitment to developing communications solutions for clients in a way that is completely linked to solving business problems." B-M Business Intelligence supports clients by using cost-effective cost-effective, n the minimal expenditure of dollars, time, and other elements necessary to achieve the health care result deemed necessary and appropriate. technology and advanced information-gathering techniques to uncover data that may be hidden or hard to find, helping companies gain a competitive edge as they face growing challenges from competitors across the street and around the globe. "Clients today are tracking news reports every day, but there has been an explosion of information, and we believe more companies need to analyze the information out there to understand the marketplace and compete even more strongly," said Mark J. Penn, Worldwide President & CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. , Burson-Marsteller. "We believe this is a very strong new offering based on our worldwide network of information gathering and analysis resources." The offerings include: Opposition Research: The opposition research tool helps clients compete in the marketplace by auditing and analyzing competitors' positioning in areas including business and marketing practices, executive positioning, corporate governance Corporate Governance The relationship between all the stakeholders in a company. This includes the shareholders, directors, and management of a company, as defined by the corporate charter, bylaws, formal policy, and rule of law. , corporate responsibility, and legal stance on business issues. Crisis and Issues Support: The crisis and issues support tool helps clients prepare for, cope with and emerge from a variety of potential crisis situations and other challenges by providing them with information and intelligence throughout the life of the crisis. B-M Business Intelligence is able to provide hourly or daily reports to identify new issues, new perspectives, new critics and new supporters and how they are being received by the public. This tool is useful as companies face product recalls, public health emergencies, litigation and legislative battles. Opposition Tracking: Each of these tools can be supported by tracking of opponents' statements and positions on a real-time 1. real-time - Describes an application which requires a program to respond to stimuli within some small upper limit of response time (typically milli- or microseconds). Process control at a chemical plant is the classic example. basis to determine the consistency of opponents' messages on key issues over time. B-M Business Intelligence provides a regular report of key media coverage for opponents, an overview of key developments and any change in messaging or positioning that may occur. About Burson-Marsteller Burson-Marsteller (www.burson-marsteller.com), established in 1953, is a leading global public relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most and public affairs Those public information, command information, and community relations activities directed toward both the external and internal publics with interest in the Department of Defense. Also called PA. See also command information; community relations; public information. firm. It provides clients with strategic thinking and program execution across a full range of public relations, public affairs, advertising, and web-related services. The firm's seamless worldwide network consists of 57 wholly-owned offices and 45 affiliate offices, together operating in 59 countries across six continents Six Continents is a large retail PLC in UK which split into Six Continents Retail known as Mitchells and Butlers plc. The hotels and soft drinks business of Six Continents PLC is now known as InterContinental Hotels Group PLC. . Burson-Marsteller is a part of Young & Rubicam Brands, a subsidiary of WPP WPP Wire & Plastic Product PLC WPP World Press Photo WPP Web Presence Provider WPP Wolf Pack Productions (anime fan subbing group) WPP Witness Protection Program WPP Wireless Packet Platform WPP Work Package Planning (NASDQ: WPPGY), one of the world's leading communications services networks. |
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