Burson-Marsteller Announces Global and U.S. Healthcare Leadership Appointments.NEW YORK New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of -- Burson-Marsteller, the leading global communications consultancy, today announced two leadership appointments that further strengthen the firm's Healthcare Practice. Ame Wadler has been named chair of the Global Healthcare Practice and JeanAnn Morgan has been appointed deputy chair for the U.S. Healthcare U.S. Healthcare is a now-defunct healthcare company. The logo had an apple. The merger with Aetna In 1996, the company merged with Aetna, calling it Aetna U.S. Healthcare. The U.S. Healthcare apple logo was next to the Aetna name, and U.S. Healthcare under it. U.S. Practice. Ms. Wadler was the firm's U.S. Healthcare Practice Chair and Ms. Morgan was a managing director in the Practice. Burson-Marsteller's Healthcare Practice ranked #1 for quality reputation in the 2004 Harris/Impulse Survey. "Ame and JeanAnn bring tremendous experience and strong leadership skills to their new positions," said Burson-Marsteller Worldwide President & CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. Christopher Komisarjevsky. "Their impeccable credentials underscore our commitment to existing clients and pave the way for our continued success." Ms. Wadler joined Burson-Marsteller in 1998. She has led high-profile issues management campaigns, product repositioning programs and new global product launches for companies such as Pfizer, Allergan, Johnson & Johnson and Wyeth. Ms. Morgan, who also joined Burson-Marsteller in 1998, has directed many award-winning programs, most recently 2004 Silver Trumpet and Skyline awards for a community asthma education initiative on behalf of AstraZeneca. About Burson-Marsteller's Healthcare Practice Burson-Marsteller's Healthcare Practice provides clients with full-service communications expertise including clinical and scientific communications, scientific and political consensus-building, ally development and grassroots mobilization, patient advocacy Patient advocacy refers to speaking on behalf of a patient in order to protect their rights and help them obtain needed information and services. The role of patient advocate is frequently assumed by nurses, social workers, and other healthcare providers. , marketing communications Marketing communications (or marcom) are messages and related media used to communicate with a market. Those who practice advertising, branding, direct marketing, graphic design, marketing, packaging, promotion, publicity, sponsorship, public relations, sales, sales and issues management. The Practice and has received international awards and recognition for its work on behalf of clients including AstraZeneca, Allergan and Wyeth. The Practice has a global reach extending to 39 markets worldwide and serves its four largest clients in at least five markets worldwide. About Burson-Marsteller Burson-Marsteller (www.bm.com), established in 1953, is a leading global public relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most and communications consultancy. It provides clients with strategic thinking and program execution across a full range of public relations, public affairs Those public information, command information, and community relations activities directed toward both the external and internal publics with interest in the Department of Defense. Also called PA. See also command information; community relations; public information. , advertising, and Web-related services. The firm's seamless worldwide network consists of 46 wholly-owned offices and 47 affiliate offices, together operating in 55 countries across six continents Six Continents is a large retail PLC in UK which split into Six Continents Retail known as Mitchells and Butlers plc. The hotels and soft drinks business of Six Continents PLC is now known as InterContinental Hotels Group PLC. . Burson-Marsteller is a part of Young & Rubicam Brands, a subsidiary of WPP Group plc (NASDQ: WPPGY), one of the world's leading communications services networks. |
|
||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion