Burson-Marsteller/Texas Announces Three New Hires, Including New Austin Office Leader.Business Editors DALLAS & AUSTIN, Texas--(BUSINESS WIRE)--Nov. 11, 2002 Burson-Marsteller/Texas today announced that it is expanding its leadership team in Austin and Dallas to keep pace with the agency's phenomenal growth locally and to prepare to capitalize on Cap´i`tal`ize on` v. t. 1. To turn (an opportunity) to one's advantage; to take advantage of (a situation); to profit from; as, to capitalize on an opponent's mistakes s>. this strengthening market. Russell T. Keene has been named director and general manager in Burson-Marsteller's Austin office. Keene's responsibilities include strengthening Burson-Marsteller's Public Affairs Those public information, command information, and community relations activities directed toward both the external and internal publics with interest in the Department of Defense. Also called PA. See also command information; community relations; public information. practice and government relations' capabilities in Austin, while helping to integrate and grow the firm's public affairs services throughout the Southwest region as well. Keene brings to the firm more than 20 years of governmental staffing, public policy advocacy, political campaign and Fortune 500 business and corporate communications Corporate communications is the process of facilitating information and knowledge exchanges with internal and key external groups and individuals that have a direct relationship with an enterprise. experience. Most recently he was with the Washington D.C.-based international business advisory firm Kissinger McLarty Associates, where he was responsible for insurance, health care and energy client work. Keene also spent five years with the American Gas Association in Washington D.C.; five years with Dallas-based fully integrated energy firm Enserch Corp. before its acquisition by TXU TXU Texas Utilities (Electric and Gas Company) TXU Transmitter Unit Corp and he spent four years in external relations roles with Aetna Inc. in Texas. In Keene's first professional position, he served as a Texas House of Representatives Committee Clerk to State Representative Tom Craddick Thomas Russell “Tom” Craddick (born September 19, 1943) is the first Republican to serve as Speaker of the Texas House of Representatives since Reconstruction. He has represented Midland in the Texas House since 1969. of Midland. Craddick is expected to be elected Speaker of the Texas House by his fellow House members in January 2003. "Texas is one of our key growth markets and we're starting to see evidence of a resurgence of PR activity," said Texas Market Leader and Managing Director Mike Lake. "These leadership additions will help us maintain our growth rate and also earn business in New Mexico, Oklahoma, Colorado and other growing economies." The other, Dallas hires, include Glen Orr, former vice president at Edelman Public Relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most leading the agencies B2B (Business to Business) Refers to one business communicating with or selling to another. See B2B e-commerce, B2C and B2G. B2B - business to business practice and a key player in new business efforts. Orr joins as a director and will lead work for Safety-Kleen, a waste-management company preparing to emerge from Chapter 11 and relocating to the DFW DFW Dallas/Ft Worth, TX, USA - Dallas Ft Worth International (Airport Code) DFW Department of Fish and Wildlife DFW David Foster Wallace DFW Drug-Free Workplace DFW Down For Whatever (song by Pretty Young Things) Metroplex. Orr's role at Edelman involved management of clients including Comerica Bank, The Home Depot and Wayport. Sarah Lora, former public information officer for the City of Dallas also joins Burson-Marsteller as a manager in the Hispanic Practice. Burson-Marsteller's U.S. Hispanic Practice includes a national team of bilingual and multi-cultural professionals from Burson-Marsteller offices in New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of , Los Angeles, Miami, San Francisco, Washington, Chicago, Dallas, Austin and San Juan, Puerto Rico San Juan (IPA: [saŋ hwaŋ]) (from the Spanish San Juan Bautista, "Saint John the Baptist") is the capital and largest municipality on Puerto Rico. . Lora's role at the City of Dallas included top-quality media and public relations to the growing Hispanic community. Previously, Lora was an anchor and reporter at Telemundo and the Hispanic Broadcasting Corporation. She brings additional media experience as a former on-air radio talent in San Juan and Fajardo, Puerto Rico Fajardo (fah-HAHR-do) is a small but popular city in Puerto Rico located in the east region of the island, bordering the Atlantic Ocean, north of Ceiba and east of Luquillo. . "This is a very exciting time for the Latino community. We are not only experiencing rapid growth but also a renewed awareness of our power and sense of purpose in the community," said Lora. "In order for future clients to increase their success, it is imperative to understand and harness the American Latino market." About Burson-Marsteller Burson-Marsteller (www.bm.com), established in 1953, is a leading global public relations and communications counseling firm. It provides its clients with strategic thinking and program execution across a full range of public relations, public affairs, advertising and other communications services. Burson-Marsteller, through its proprietary research, today leads the industry in its knowledge of and insights into the relationship between communications and the reputations of companies and their CEOs. These learnings are applied to the firm's many and varied corporate clients. The firm has 72 offices in 32 countries, linking approximately 1,600 professionals in a seamless global network and unified culture. In 1979, the firm joined the Young & Rubicam family of companies, which in October 2000 was acquired by WPP Group plc, one of the world's leading communications services groups. Editor's note: Digital photos available upon request. |
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