BurrellesLuce Executive Will Lead Workshop at Digital PR Next Practices Summit in New York.LIVINGSTON, N.J. -- BurrellesLuce Executive Vice President Steve Shannon Steve Shannon (b. April 5, 1971 in Berkeley, California) is an American politician. Shannon, a Democrat, has been a state delegate from Virginia representing the 35th District since 2003. will moderate a workshop titled "Improving Your Search Engine Marketing & PR," during the PR News Digital PR Next Practices Summit. The one-day conference will take place October 3 at the Grand Hyatt in New York City New York City: see New York, city. New York City City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S. . The search engine marketing panel led by Shannon is one of seven sessions exploring the smartest ways to deploy effective digital PR. Shannon and a panel of senior PR executives will guide attendees through best practices for social media press releases, explain effective SEO (Search Engine Optimization, Search Engine Optimizer) See search engine optimization. and SEM strategies, and provide linking tips for blogs and social networking pages. Shannon has a sixteen-year career in the public relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most industry. He currently serves as executive vice president at BurrellesLuce, where he oversees sales, client services, marketing, and product development. A frequent speaker at industry events, he participates in public relations and media organizations, including PRSA PRSA Public Relations Society of America PRSA Personal Retirement Savings Account PRSA Puerto Rican Student Association PRSA Puerto Rican Studies Association PRSA Park and Recreation Service Area PRSA President of the Royal Scottish Academy and the Paley Center for Media. About BurrellesLuce BurrellesLuce helps communication professionals maximize their media relations results through a full range of planning, monitoring and measurement The Monitoring and Measurement (MOME) initiative is a coordinating action within the 6th framework of the European Commission. It is aiming at fostering knowledge on Internet monitoring tools and exchange of information about Internet data traces. services. Besides delivering content, the company's online platform, called BurrellesLuce 2.0, enables clients to target and connect with journalists and bloggers, monitor the media for coverage, and measure and understand the impact of their outreach efforts. Founded in 1888 and headquartered in Livingston, NJ, BurrellesLuce has offices throughout the United States. |
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