Burrelle's Information Services and VMS Launch InsightFarm; Research, Media Evaluation and Consulting Company To Expand Traditional Information Services.Business Editors CHICAGO--(BUSINESS WIRE)--Oct. 23, 2000 Burrelle's Information Services See Information Systems. and VMS (1) (Virtual Memory System) A multiuser, multitasking, virtual memory operating system for the VAX series from Digital. VMS applications run on any VAX from the MicroVAX to the largest unit. See OpenVMS. announced today the launch of InsightFarm, a new company specializing in cutting edge measurement and analyses of public relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most and advertising coverage. This new venture offers both agency and corporate communications Corporate communications is the process of facilitating information and knowledge exchanges with internal and key external groups and individuals that have a direct relationship with an enterprise. professionals the insight they need to properly evaluate the effectiveness of their programs by providing research and consulting services in the areas of news, advertising, sponsorships and issue management. InsightFarm will provide analysis of all forms of media and audience assessment and planning insights to clients. Bruce Jeffries-Fox, executive vice president of InsightFarm and current Chairman of the PRSA's Commission for Public Relations Measurement  This article or section needs copy editing for grammar, style, cohesion, tone and/or spelling.You can assist by [ editing it] now. and Evaluation, will spearhead the new Burrelle's/VMS research and analytical company. Jeffries-Fox made the official announcement of the new company at the PRSA PRSA Public Relations Society of America PRSA Personal Retirement Savings Account PRSA Puerto Rican Student Association PRSA Puerto Rican Studies Association PRSA Park and Recreation Service Area PRSA President of the Royal Scottish Academy World Congress 2000 in Chicago. InsightFarm is a revolutionary new company focused not only on the measurement, but more importantly, on the analysis and interpretation of public relations and advertisement coverage. Through his many years of experience developing research analysis techniques and programs at AT&T, Jeffries-Fox has created proprietary measurement and planning tools that provide in depth analysis of media coverage and its impact on the bottom line, public relations effectiveness, news and advertising interactions and issues and crises management. "The addition of InsightFarm will greatly enhance Burrelle's/VMS extensive slate of professional services (job) professional services - A department of a supplier providing consultancy and programming manpower for the supplier's products. , providing advanced research and planning consultation for our wide-range of clients," said Bruce Merchant, president, InsightFarm and executive vice president of Burrrelle's Information Services. "The vast amount of media content available and collected by Burrelle's and VMS on a daily basis is the initial step towards providing accurate research and evaluation of media coverage for our clients. Through Bruce Jeffries-Fox's leadership and experience in the field of public relations research and analysis, InsightFarm will provide companies with a strong direction in their media and marketing communications Marketing communications (or marcom) are messages and related media used to communicate with a market. Those who practice advertising, branding, direct marketing, graphic design, marketing, packaging, promotion, publicity, sponsorship, public relations, sales, sales strategies." Along with Jeffries-Fox, the professional staff at InsightFarm reflects extensive experience in the fields of public relations, marketing, advertising and the social sciences. The company provides services for clients from several disciplines, including public relations, advertising, marketing, sponsorships, investor relations Investor relations The process by which the corporation communicates with its investors. and government affairs. "Information is the currency of the new millennium," stated Jeffries-Fox. "However, information in isolation can never tell the whole story. InsightFarm answers the age-old questions 'What does it all mean?' and 'Am I getting my money's worth' that continue to plague communications professionals." "I am honored to have this opportunity to bring innovative research techniques and state-of-the-art media evaluation Media evaluation is a discipline of the social sciences and centres on the analysis of media content rating the exposure using a number of pre-designated criteria commonly including tonal value and presence of key messages. models to the Burrelle's/VMS family with the creation of InsightFarm," continued Jeffries-Fox. "Burrelle's and VMS are the world leaders For a list of heads of state, see . World leaders is a MMORPG. The game involves creating a state, joining an alliance and going into war. It is mostly played by players from Israel, China, USA, Britain, Brazil and Saudi-Arabia. in the media monitoring industry. InsightFarm goes beyond traditional monitoring methods, completing the circle, so to speak, by measuring the impact of news coverage and providing clients with recommendations on what to do next in terms of their communications efforts. We are in the unique position of being able to draw upon the vast storehouse of information collected over the years by both parent companies, and putting this to work for clients in ways never before possible." Michael Kaufman, president of VMS and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of InsightFarm, noted, "We at Burrelle's/VMS are very excited about the launch of InsightFarm. The importance of a sound media strategy in establishing and cementing a positive company reputation cannot be understated. InsightFarm will provide media analysis and recommendations based on the content of thousands and thousands of publications and broadcast outlets monitored by Burrelle's and VMS. Clients will benefit with more power to manage their reputations through a better understanding of the impact of their media coverage and advertising." About InsightFarm Launched by Bruce Jeffries Fox, a leader in the public relations and advertising research industries, InsightFarm is a joint venture between Burrelle's and VMS, which will evaluate the effectiveness and analyze media information for clients in many industries. The company provides communications research, consulting services, and audience assessments. By offering conclusions and recommendations for clients, the InsightFarm provides powerful planning insights. For more information, visit www.insightfarm.com. About Burrelle's Information Services Founded in 1888, Burrelle's Information Services is one of the world's pre-eminent media monitoring organizations. By partnering with VMS, the Burrelle's/VMS Company has stayed on the technological forefront of media monitoring. Burrelle's has kept pace with the information explosion by constantly developing new and innovative monitoring methods, in the areas of the Internet, broadcast and print media services. Headquartered in Livingston, NJ, Burrelle's holds 11 regional offices around the country and for more information on services and products, visit www.burrelles.com. About VMS VMS is the world's largest source for news editorial monitoring and advertising content retrieval. VMS provides the only comprehensive national news monitoring News monitoring, or the news monitoring industry, provides government agencies, corporations, public relations professionals, and other organizations access to news information created by the media. service for network and local - TV, cable and radio. VMS also provides copies of competitive ads from its worldwide libraries of TV, radio, print, outdoor and Internet advertising Delivering ads to Internet users via Web sites, e-mail, ad-supported software and Internet-enabled cellphones. Also called an "ad network," Internet advertising organizations act as a middleman between the advertiser and the Web sites and software publishers that display the ads. and customized advertising activity reports. Founded in 1981 and headquartered in New York City New York City: see New York, city. New York City City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S. , VMS has 17 offices located in strategically important media markets throughout the country. For more information on VMS services, visit www.vidmon.com |
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