Burrell Founder and Chairman Emeritus, Tom Burrell, Receives McDonald's 365Black Award.CHICAGO -- Tom Burrell, founder and chairman emeritus of one of the nation's leading African-American-owned full-service communications agencies, has received the prestigious McDonald's(R) 365 Black(TM) Award. Developed in 2003, McDonald's 365Black Awards are part of the company's 365Black initiative, which recognizes the contributions and accomplishments of African-Americans year-round. Burrell received the honor Sept. 17, at McDonald's Second Annual 365Black Awards Gala: An Evening of Legends & Legacies. McDonald's 365Black Awards also went to McDonald's owner/operator Reggie Webb and Reverend Jesse L. Jackson Sr. "Burrell is the agency it is today because of McDonald's and other companies that had the foresight to see the value of target marketing long before it became trendy," Tom Burrell said. "McDonald's took the lead, and other progressive companies followed." Burrell's advertising career began with a copywriter position with Wade Advertising. He moved to Leo Burnett For the company, see . Leo Burnett (October 21, 1891 - June 7, 1971) was an advertising executive famous for creating such icons as the Jolly Green Giant, the Marlboro Man, Toucan Sam, Charlie the Tuna, Morris the Cat, the Pillsbury Doughboy, the 7up "Spot", and Tony the , Foote Cone & Belding in London, and Needham Harper & Steers before starting his own agency in 1971. Mr. Burrell has received numerous awards, including the Albert Lasker Albert Lasker (1880-1952) is often considered to be the founder of modern advertising. He started out as a newspaper reporter while a teenager, but moved to Chicago and started working at Lord & Thomas advertising agency which he owned by the age of 20. Award for Lifetime Achievement in Advertising, University of Missouri School of Journalism The Missouri School of Journalism [2] is the world’s first school of journalism. It was founded by Walter Williams on Sept. 14, 1908, on the campus of the University of Missouri–Columbia. Medal for Distinguished Service and Public Relations Society of America The Public Relations Society of America (PRSA), based in New York City, is the world's largest organization for public relations professionals. The organization has more than 30,000 professional and student members, and is organized into 112 chapters nationwide. Silver Anvil anvil Iron block on which metal is placed for shaping, originally by hand with a hammer. The blacksmith's anvil is usually of wrought iron (sometimes of cast iron), with a smooth working surface of hardened steel. . "It's always an honor to recognize and show appreciation to those who have been so instrumental in shaping American history around the world and within the McDonald's family," said Mike Roberts, Chief Executive Officer, McDonald's USA. "McDonald's is committed to communicating the pride, achievement and heritage of the African-American communities we have been so privileged to serve for many years." Today, Burrell is a full-service marketing communications Marketing communications (or marcom) are messages and related media used to communicate with a market. Those who practice advertising, branding, direct marketing, graphic design, marketing, packaging, promotion, publicity, sponsorship, public relations, sales, sales company with offices in Chicago and Atlanta. In business for more than 30 years, Burrell is a leader in understanding and motivating consumer behavior in the African- American and Yurban(R) markets. The agency's client roster includes McDonald's, P&G, Toyota, General Mills  This article or section may contain a proseline.Please help [ convert this timeline] into prose or, if necessary, a . , Verizon, Sears, Marriott, and others. For more information, visit www.burrell.com. |
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