Burner Bubble metalwoods push Taylor Made to record bookings, orders now taken for May delivery.

CARLSBAD, Calif.--(BUSINESS WIRE)--Jan. 6, 1995--The initial production run for Taylor Made Golf's new line of Burner Bubble metalwoods has sold out, with initial bookings surpassing all company records for quarterly sales, according to George Montgomery, marketing vice president.

"Obviously, we're very pleased," Montgomery said. "We've exceeded all of our projections, surpassing the previous year's October through December bookings by 160 percent. Bookings have outrun our suppliers' capacity to provide components, so we are now scheduling May delivery for all new orders. In the interim, we are committed to a fair and equitable allocation to all accounts."

Record bookings have been made throughout the country for the entire new line of Burner metalwood clubs featuring Taylor Made's innovative Bubble shaft and distinctive, copper-colored heads.

In development for more than five years, the patented Bubble shaft design has weight redistributed from the grip end toward the center which naturally boosts swing velocity, promoting distance and stabilizes the club at impact for greater accuracy.

"The golf trade obviously feels the Burner Bubble is a winner," Montgomery said. "Preliminary sell-through reports also indicate a very high level of consumer interest. We believe the Burner will be an excellent source of incremental sales and profitability for our account base."

The record sales were accomplished prior to the January launch of Taylor Made's $15 million advertising and marketing campaign which the company says is the largest for a product introduction in the golf equipment industry's history.

Taylor Made has been the No. 1 metalwood on the PGA tour for the past 10 years. Revolutionizing the industry with the introduction of metalwood clubs for men, women and senior golfers, Taylor Made continues to design technologically superior products.

A wholly owned subsidiary of Salomon S.A. -- an industry leader in ski equipment -- Taylor Made has research and production facilities located worldwide.

CONTACT: Capener, Matthews & Walcher

              Gary Peterson/Jerry Schultz, 619/238-8500
               or
              Taylor Made Golf, Carlsbad
              George Montgomery, 619/931-1991