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BurnLounge Simplifies Business Model.


New Model Will Drive Community Expansion and Greater Rewards Per Sale, Benefiting Retailers, Artists, and Partners

NEW YORK New York, state, United States
New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of
 -- BurnLounge BurnLounge, Inc. is an allegedly illegal pyramid scheme [1] founded in 2004, with offices in New York City. Its primary business is the BurnLounge online music store, and it is associated with Orbital Publishing, which produces printed matter for the company. , the world's first fan driven digital download The perspective and/or examples in this article do not represent a world-wide view. Please [ edit] this page to improve its geographical balance.  community, today announced a simplification of its business model that will eliminate the network marketing element of its business while providing greater business benefit for entrepreneurial en·tre·pre·neur  
n.
A person who organizes, operates, and assumes the risk for a business venture.



[French, from Old French, from entreprendre, to undertake; see enterprise.
 members of the BurnLounge community.

The company intends to focus on its free service and will deliver increased rewards per sale. BurnLounge will continue to build strong partnerships and high-margin product lines providing a viable business for its members and artists. The free service is comprised of BL2, the software that enables anyone to open up their own download To receive a file transmitted over a network. In any communications session, "download" means receive, and "upload" means send. The download/upload often implies a big/little scenario, in which data is being downloaded from the "big" server into the "little" user's computer.  store and become a digital retailer; and BurnPages, a personal web page with customizable widgets.

"Despite our strong disagreement with the Federal Trade Commission's complaint against the network marketing portion of the business, BurnLounge has voluntarily decided to make this bold move to show our commitment to our artists, partners, and independent retailers who have supported us from the beginning," said Grant D. Johnson, chairman and chief executive officer, BurnLounge.

Johnson added, "Network marketing was a unique channel to promote our products, but not integral to the future success of the company and its retailers. We took this strategic action to benefit the greater BurnLounge community."

With the new model, BurnLounge retailers will earn even greater compensation per sale in a more traditional affiliate marketing Affiliate marketing is a method of promoting web businesses (merchants/advertisers) in which an affiliate (publisher) is rewarded for every visitor, subscriber, customer, and/or sale provided through his/her efforts.  structure. The new model will be simpler, and retailers will soon be able to expand their businesses beyond music into high-margin entertainment products such as movies, videos, portable devices, and accessories.

"Our retailers are BurnLounge's top priority, and we will make this transition together," said Ryan Dadd, co-founder, president and chief operating officer Chief Operating Officer (COO)

The officer of a firm responsible for day-to-day management, usually the president or an executive vice-president.
, BurnLounge. "They have played a vital role in the growth of our company and we remain committed to their success. BurnLounge will continue to give its retailers strong revenue-generating products."

BurnLounge serves as a fan-driven promotional channel, and provides a great platform for artists to empower empower verb To encourage or provide a person with the means or information to become involved in solving his/her own problems  fans to sell their music. The BurnLounge free service harnesses the power of personal referral to create a complete system of social commerce.

Stephen Murray
''This article is for the actor. For the BMX rider, see Stephen Murray (BMX rider).
Stephen Murray (born in Partney, Lincolnshire, England, 1912, died 1983) was an English cinema, radio, theatre and television actor.
, co-founder, president of entertainment and chief creative officer, BurnLounge, added, "The new model is a win-win situation for our members, the company, and for the industry. It is a revolutionary concept and a revolutionary product. Making this change to our business model to focus on our core products of BL2 and BurnPages makes it much easier to grow this community."

BurnLounge Magazine, BurnLounge Presents, and BurnLounge Event Pass will continue to be accessible to BurnLounge members. More details on the announcement are available at www.burnlounge.com.

About BurnLounge

BurnLounge is the first fully functioning network of socialization socialization /so·cial·iza·tion/ (so?shal-i-za´shun) the process by which society integrates the individual and the individual learns to behave in socially acceptable ways.

so·cial·i·za·tion
n.
 and sales, combining digital downloading, community building and personal entrepreneurialism in one place. Through this innovative model, BurnLounge provides entrepreneurs, artists, movie moguls and music lovers with a new recommendation-driven promotional channel. For additional information, please visit http://www.BurnLounge.com.
COPYRIGHT 2007 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2007, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Jun 21, 2007
Words:499
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