Burly Bear Network Taps Brand Architect Howard Handler to Post of Chief Executive Officer.Entertainment Editors, Hi-Tech Writers NEW YORK--(ENTERTAINMENT WIRE)--May 30, 2000 Burly Bear Network The Burly Bear Network was a cable TV network targeted at 18-24 year old college students. Programming was offered on some university TV stations, including Northern Kentucky University, Purdue University,the University of Dayton and Indiana University East in Richmond, as well as late , the leading provider of entertainment programming targeting the college market, today announced that Howard Handler will join the company as Chief Executive Officer. For the past eight years, Handler served in senior positions at the NFL NFL abbr. National Football League NFL (US) n abbr (= National Football League) → Fußball-Nationalliga and at MTV MTV in full Music Television U.S. cable television network, established in 1980 to present videos of musicians and singers performing new rock music. MTV won a wide following among rock-music fans worldwide and greatly affected the popular-music business. . Prior to this, Handler served as Vice President of Marketing at Broadway Video Entertainment, which has a significant stake in Burly bur·ly adj. bur·li·er, bur·li·est Heavy, strong, and muscular; husky. See Synonyms at muscular. [Middle English burlich, from Old English *borlic, excellent; see Bear. At the NFL, Handler brought contemporary energy to the classic American institution through the award-winning "Feel The Power" campaign and "Thank You, Fans" Super Bowl efforts. Handler shaped the multi-faceted youth football development platform "Play Football." He also launched several business assets including NFL Insider magazine (a monthly with 1 million circulation) and the "NFL Shop" direct/e-commerce business. At MTV, where he served from 1992-94, Handler launched the channel-wide positioning "MTV Keeps You Plugged In," and breakthrough campaigns for several top MTV franchises, earning the respect of the creative and media communities. He helped develop some of MTV's hottest properties including Beavis & Butt-head, The Jon Stewart Not to be confused with John Stewart or John Stuart. Jon Stewart (born Jonathan Stuart Leibowitz on November 28,1962) is an American comedian, satirist, actor, writer, and producer. Show and The Real World. He also played a central role in the development of the Peabody Award The George Foster Peabody Awards, more commonly referred to as the Peabody Awards, are annual international awards given for excellence in radio and television broadcasting. winning Choose or Lose voter awareness campaign and was involved in the introduction of MTV Latino and MTV Asia. "Howard brings strong creative and managerial skills to the venture and is a visionary in brand development," commented Clifford Friedman, Senior Managing Partner of Constellation Ventures and Burly Bear board member. Constellation Ventures recently led a consortium of investors in a $10 million round of financing for Burly Bear. The capital infusion Capital infusion Often refers to the cross-subsidization of divisions within a firm. When one division is not doing well, it might benefit from an infusion of new funds from the more successful divisions. is earmarked for development of Burly Bear's broadband entertainment site and marketing Burly Bear's on-air, online, and on-campus initiatives. "I'm thrilled to build the Burly Bear franchise, and to devote my passion to the 18-24 year old college audience," said Handler. "The college years are the most memorable, defining period in so many people's lives. Through the Burly Bear content and our many platforms, we will capture the essence of the college experience. And, we will deliver meaningful access to this coveted cov·et v. cov·et·ed, cov·et·ing, cov·ets v.tr. 1. To feel blameworthy desire for (that which is another's). See Synonyms at envy. 2. To wish for longingly. See Synonyms at desire. audience to a range of partners." Throughout his career, Handler has earned kudos for his marketing vision. In 1995 while at the NFL, he was named Promotional Marketer of the Year by Ad Age, and was included in the Sportstyle 100 in 1997. While at MTV in 1993, Ad Age recognized Handler as one of America's Top 100 Marketers. ABOUT BURLY BEAR Burly Bear is the leading developer of original entertainment programming for the college audience. Burly Bear distributes content via the nation's largest college cable television network, the Internet, live events, and radio. Burly Bear offers a unique outlet for groundbreaking comedy, music, film and lifestyle programming. Burly Bear is an incubator for emerging talent, innovative content and broadband technology broadband technology Telecommunications devices, lines, or technologies that allow communication over a wide band of frequencies, and especially over a range of frequencies divided into multiple independent channels for the simultaneous transmission of different signals. . |
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