Burlington Coat Factory Applies MarketMAX Merchandising to Support Unique Store Designs.Business/Technology Editors DANVERS, Mass.--(BUSINESS WIRE)--April 17, 2000 Using merchandising tools to compare selling situations... MarketMAX(R), Inc., the leading provider of integrated e-business, merchandising and optimization solutions for the $2.7 trillion retail market, today announced that it is providing merchandising software and support to Burlington Coat Factory Burlington Coat Factory Warehouse Corporation is a national department store retailer focusing on clothing and shoes, with over 360 stores in 42 states (as of 2006). In early 2007, the first location to be opened in Canada will be at the Vaughan Mills mall in Toronto. Warehouse Corporation (NYSE NYSE See: New York Stock Exchange :BCF BCF Billion Cubic Feet BCF Bioconcentration Factor BCF British Chess Federation BCF British Coatings Federation BCF Breast Cancer Fund BCF Bank Credit Facility BCF Bulked Continuous Filament BCF British Cycling Federation BCF Boeing Converted Freighter ) of Burlington, New Jersey
Burlington is a city in Burlington County, New Jersey, United States and a suburb of Philadelphia. As of the United States 2000 Census, the city population was 9,736. . The project is being implemented first in the Luxury Linen division and then will be extended to the balance of the company's divisions. Burlington Coat Factory selected MarketMAX to help them address merchandise planning Merchandise Planning is a strategic and systematic approach used by retailers, particularly in fashion and non-food areas. It is aimed at maximising return on investment, through planning and monitoring sales, margins and inventory in order to increase profitability. and presentation for their individualized in·di·vid·u·al·ize tr.v. in·di·vid·u·al·ized, in·di·vid·u·al·iz·ing, in·di·vid·u·al·iz·es 1. To give individuality to. 2. To consider or treat individually; particularize. 3. store configurations -- they do not build stores to standard specifications and therefore, merchandise planning had to be generic. Using MarketMAX sales diagnosis and financial tools, Burlington Coat Factory can now combine dissimilar stores into logical groupings. Once stores are grouped, planners can easily develop different selling scenarios by changing the product mix and displays in order to make comparisons of the unit sales unit sales Sales measured in terms of physical units rather than dollars. Unit sales data are often used by financial analysts when evaluating the health of a company. and then project changes in financials and ROI (Return On Investment) The monetary benefits derived from having spent money on developing or revising a system. In the IT world, there are more ways to compute ROI than Carter has liver pills (and for those of you who never heard of that expression, it means a lot). . In addition, the graphical overlays enable management to analyze sales trends in different divisions without having to examine detailed numerical data Numerical data (or quantitative data) is data measured or identified on a numerical scale. Numerical data can be analysed using statistical methods, and results can be displayed using tables, charts, histograms and graphs. while still retaining the ability to drill down through the data, if necessary. "We have been aggressively shopping for a planning system for several years," commented Mike Prince, Burlington Coat Factory CIO CIO: see American Federation of Labor and Congress of Industrial Organizations. (Chief Information Officer) The executive officer in charge of information processing in an organization. . "In MarketMAX, we found the ideal combination of robust, flexible technology and a staff that is eager to work with us. Through MarketMAX, we are able to gain new insights into our merchandising and product presentation across all of our stores." "Burlington Coat Factory's ability to aggregate and analyze merchandise and presentation data from different store layouts and designs is an ideal demonstration of the power and flexibility of MarketMAX's approach," said Lori Schafer, MarketMAX CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. . "By working closely with their staff we've come to fully understand the somewhat unique space planning requirements and apply our technology to give them better tools for future planning." About MarketMAX MarketMAX, Inc. is the leading provider of integrated e-business, merchandising and optimization solutions for the $2.7 trillion retail market. The company's Business-to-Business electronic marketplace, Market4Retail.com(TM) (www.market4retail.com), opens a global collaboration network to all types of retailers and their suppliers on merchandising and procurement decisions. Market4Retail.com complements the physical markets and buying world with an e-commerce toolset designed to optimize assortment selection and placement while dramatically compressing time and cost. By integrating into both retailers' and suppliers' planning and operational systems, Market4Retail.com provides both intra- and inter-company collaboration from initial market visits through the entire merchandising, design and manufacturing processes. Known for its innovation and quality products and services, MarketMAX delivers a compelling value proposition to its customers by maximizing sales, margin productivity and ROI of the product assortment. MarketMAX customers include Burlington Coat Factory, Circuit City, Gibson Greetings, Lowe's Companies, Inc., Marks & Spencer, REI, Service Merchandise, ShopKo Stores, The Sports Authority, Williams-Sonoma and VF Corporation. For more information, visit MarketMAX's Web site at www.marketmax.com or call the worldwide headquarters at 978-777-0057 ext. 242. For European sales information, MarketMAX can be contacted at +44-116-284-9963. NOTE TO EDITORS: MarketMAX is a registered trademark and Market4Retail.com is a trademark of MarketMAX, Inc. All other trademarks are the property of their respective owners. |
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