Burgerville Brings on the Best, Northwest's Own Oregon Country Beef; First Fast-Food Chain To Convert To Food Alliance Certified, Sustainably Raised Beef.Business Editors/Food Editors VANCOUVER, Wash.--(BUSINESS WIRE)--Feb. 23, 2004 Burgerville has always believed that the best things are worth waiting for. Like its relationship with Oregon Country Oregon Country or "Oregon" (to be distinguished from the State of Oregon) was a term that referred to a region of western North America consisting of the land north of 42°N latitude, south of 54°40'N latitude, and west of the Rocky Mountains to the Pacific Ocean. Beef, which started four years ago and comes to fruition today as Burgerville converts to using Oregon Country Beef exclusively in all of its burgers. Oregon Country Beef ( www.oregoncountrybeef.com ) is a cooperative of 40 sustainable family ranches dedicated to raising cattle in harmony with nature, without the use of hormones, antibiotics, genetically modified genetically modified Adjective (of an organism) having DNA which has been altered for the purpose of improvement or correction of defects genetically modified genetic adj [food etc] → grain or any animal by-products Animal by-products are biodegradable wastes consisting of animal carcases, parts of animal carcases, products of animal origin which are not intended for human consumption, includes catering waste (all waste food from restaurants, catering facilities, central kitchens, . Burgerville is the first fast-food chain in the Northwest to use this all-natural beef in its burgers. "We knew from the start that Oregon Country Beef's principles, values and wholesome operational practices were a perfect match with ours and our brand," said Burgerville president Tom Mears. "Serving fresh, high quality beef has always been the Burgerville tradition. Now, we can assure our guests that our beef is the safest available and has been raised with the best ranching practices." In its ongoing commitment to using the highest quality ingredients available from the Northwest, Burgerville met with Oregon Country Beef four years ago about becoming its beef supplier. At the time, the small co-op of family ranches was unable to meet the volume required by the 39-unit Northwest fast-food chain. Today, Burgerville will become one of Oregon Country Beef's largest customers purchasing more than 1.75 million pounds of beef each year. All of Burgerville's burgers, from the signature Tillamook Cheeseburger and Pepper Bacon Burger to the regular hamburger, will feature the natural beef. "With the public's heightened interest in food origins and concern about genetically modified foods, we're proud that our beef is traceable from the ranch to the table and has been certified by Food Alliance," said Mears. "We can also assure our guests that all our burgers will remain the same size and we will not increase prices due to the switch to Oregon Country Beef." "Our partnership with Burgerville directly relates to the sustainability and success of the next generation of our Oregon family ranches," said Oregon Country Beef founders Doc and Connie Hatfield. About Burgerville Founded in 1961, family-owned Burgerville ( www.burgerville.com ) is a division of The Holland, Inc., based in Vancouver, Wash. A member of the Food Alliance, Burgerville is famous for its diverse menu items made with seasonally available, Northwest-sourced ingredients, including Walla Walla Walla Walla (wŏl`ə wŏl`ə), city (1990 pop. 26,478), seat of Walla Walla co., SE Wash., at the junction of the Walla Walla River and Mill Creek, near the Oregon line; inc. 1862. onion rings Onion rings are a type of fast food commonly found in the United States, Canada, United Kingdom, Australia, Malaysia and other places. It generally consists of a small ring of onion dipped in batter and then deep fried. , halibut halibut: see flatfish. halibut Any of various flatfishes, especially the Atlantic and Pacific halibuts (genus Hippoglossus, family Pleuronectidae), both of which have eyes and colour on the right side. fish and chips fish and chips pl.n. Fried fillets of fish and French-fried potatoes. Noun 1. fish and chips - fried fish and french-fried potatoes dish - a particular item of prepared food; "she prepared a special dish for dinner" and blackberry milkshakes. Recently dubbed dub 1 tr.v. dubbed, dub·bing, dubs 1. To tap lightly on the shoulder by way of conferring knighthood. 2. To honor with a new title or description. 3. "America's Freshest Fast Food" by Gourmet magazine, the company's sustained growth is a testament to its popularity among consumers who can count on the highest quality products and quick, friendly service. |
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