Burger King unwraps greatest Disney promotion ever.MIAMI--(BUSINESS WIRE)--Dec. 9, 1994--Burger King Corp. has launched its greatest Disney promotion ever to aggressively target families -- the Burger King(r) Holiday Store. The promotion, which achieves many firsts, markets the fourth consecutive year Burger King and Disney have entered into joint promotional activity during the holiday season. For the first time, Disney has licensed a series of Collector Glasses which highlight eight of its animated classic films. In addition, to celebrate Walt Disney Noun 1. Walt Disney - United States film maker who pioneered animated cartoons and created such characters as Mickey Mouse and Donald Duck; founded Disneyland (1901-1966) Disney, Walter Elias Disney Pictures' historic re-release of The Lion King, Burger King will once again offer its successful series of Lion King toys in Kids Club Meals. This is the first time a promotional partner has signed on for a theatrical re-release. "Families are one of our strategic audiences and what better way to reach them than with this great Disney promotion," said Paul Clayton For the English football (soccer) player, see Paul Clayton (footballer) For the Coronation Street character, see Paul Clayton (Coronation Street) Paul Clayton (3 March 1931 - 30 March 1967) was born Paul Clayton Worthington in New Bedford, Massachusetts. , vice president, Worldwide Marketing, Burger King Corp. "Ours is a fun business and giving our customers quality food and value-added promotions is at the heart of our successful relationship with Disney." As part of the Burger King(r) Holiday Store, the first-ever series of Disney Collector Glasses will be offered exclusively at Burger King(r) restaurants. The eight glasses feature favorite scenes from the classic animated films, Pinocchio, Dumbo Dumbo little elephant’s huge ears take him up and away. [Am. Cinema: Dumbo in Disney Films, 49–53] See : Flying , Snow White and the Seven Dwarfs IBM's early competitors in the mainframe business: Burroughs, CDC, GE, Honeywell, NCR, RCA and Univac. Seven Dwarfs Doc, Happy, Sleepy, Sneezy, Bashful, Grumpy, Dopey. [Am. , Peter Pan, The Jungle jungle [Hindustani jangal=desert, forest; from Skt. jangala=wasteland, uncultivated land], densest form of tropical forest (usually second growth or later) found throughout tropical lowland regions. Book, Beauty and The Beast Beauty and the Beast is a traditional fairy tale (type 425C -- search for a lost husband -- in the Aarne-Thompson classification). The first published version of the fairy tale was a meandering rendition by Madame Gabrielle-Suzanne Barbot de Villeneuve, published in , Aladdin and The Lion King. Each 16-ounce clear acrylic acrylic, artificial fiber made from a special group of vinyl compounds, primarily acrylonitrile. Acrylic fibers are thermoplastic (i.e., soften when heated, reharden upon cooling), have low moisture regain, are low in density, and can be made into bulky fabrics. glass has a synopsis A summary; a brief statement, less than the whole. A synopsis is a condensation of something—for example, a synopsis of a trial record. of the film's story on the back and comes packaged in a specially designed gift box. The Collector Series Glasses are 89 cents each with the purchase of a WHOPPER Whopper - WarGames (r) Value Meal. They will be available at participating restaurants Nov. 21 through Dec. 25, while supplies last. For the re-release, more than 20 million character premiums are being created and will be available at participating restaurants Dec. 5 through Dec. 25, while supplies last. Burger King initially offered 30 million toys and 15 million sets of trading cards in Kids Club Meals during the eight-week summer Lion King promotion. These promotions are supported by six commercials. Four were created by Ammirati & Puris/Lintas; one by UniWorld Group; and one by Sosa, Bromley, Aguilar & Associates. Ammirati & Puris/Lintas was hired in 1994 to help strategically communicate the "back to basics Back to Basics may refer to:
Burger King Corp. is a subsidiary of Grand Metropolitan PLC, one of the United Kingdom's largest international companies. GrandMet is a world leader in the food and drinks sector with sales of $12 billion. Other U.S. subsidiaries of GrandMet include The Pillsbury Co., Haagen-Daz, Carillon carillon, in music: see bell. carillon Musical instrument consisting of at least 23 cast bronze bells tuned in chromatic order. Usually located in a tower, it is played from a keyboard. Most carillons encompass three to four octaves. Importers, Heublein Inc., The Paddington Corp. and Pearle Inc. Burger King Corp. and its franchisees operate more than 7,400 restaurants in 56 countries worldwide. In Fiscal Year 1994, Burger King had systemwide sales of $7.5 billion. -0-
BURGER KING CORP. FACT SHEET
-- Headquarters 17777 Old Cutler Road
Miami, FL 33157
-- Number of Restaurants (As of Sept. 30, 1994):
Company Franchise Total
------- --------- -----
United States 526 5,732 6,258
International 268 1,021 1,289
Total 724 6,753 7,547
-- Total Restaurants Systemwide:
F'94 F'93 F'92 F'91 F'90 F'89(a) F'88
---- ---- ---- ---- ---- ---- ----
7,547 7,121 6,648 6,385 6,200 5,995 5,579
-- Burger King operates in all 50 states and in 56 countries including the U.S. -- Burger King Systemswide Sales (in billions):
F'94 F'93 F'92 F'91 F'90 F'89(a) F'88 F'87 F'86 F'85
---- ---- ---- ---- ---- ---- ---- ---- ---- ----
7.5 6.7 6.4 6.2 6.1 5.7 5.4 5.0 4.5 4.0
-- Approximately 50% of Burger King business is drive-thru -- Approximately 20% of Burger King business is take-out Take-out A cash surplus generated by the sale of one block of securities and the purchase of another, e.g., selling a block of bonds at 99 and buying another block at 95. Also, a bid made to a seller of a security that is designed (and generally agreed) to take the seller out of -- Burger King serves approximately 710 million WHOPPER(r) sandwiches per year -- Burger King serves approximately 1,380 customers per restaurant, per day, or approximately 10 million customers systemwide daily (The equivalent of the U.S. population every three weeks) -- Burger King employs 270,000 people systemwide (Company employees number more than 41,000) -- Burger King was founded in Miami in 1954 by James McLamore James Whitman McLamore (May 30, 1926 – August 9, 1996) was co-founder of the Burger King fast food franchise with David Edgerton. Edgerton originally opened Insta Burger King in Miami, Florida on March 1, 1954. and David Edgerton David Edgerton is the founder of Burger King fast-food franchise with James McLamore. • • [ (1994 is the company's 40th Anniversary) -- There are 1,024 possible ways for a customer to order a WHOPPER(r) sandwich (Have It Your Way(r)) (a) F'89 reflects transition "sub year" (Jan.-Sept.) during conversion. -0- NOTE TO MEDIA: Photo is available on BW PhotoWire/AP PhotoExpress and Presslink. If you are not receiving BW PhotoWire/AP PhotoExpress on your AP Leaf Picture Desk, you may join at no cost by calling Business Wire/NY at 212/575-8822 or 800/221-2462. CONTACT: Burger King Corp., Miami Richard Murry, 305/441-8211 |
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