Burger King to Defend Right to Use Burger King Big Kids Meal Name.

MIAMI--(BUSINESS WIRE)--July 7, 1999--

McDonald's Files Suit Against Burger King for Introduction of

Value Meal Aimed at Tweens

Burger King Corporation (BKC) announced today that it will defend its right to use the name BURGER KING BIG KIDS MEAL(TM) despite a recent lawsuit filed by McDonald's.

On June 28, 1999, Burger King Corporation was the first fast-food company to introduce nationwide a "Big Kids Meal" that fill a need for more than 19 million 7-12 year olds, or "tweens," in the US.

McDonald's is claiming that they had secured the rights to use that name.

"Based on our years of research, we know that tweens still want a toy, but a regular sized kids meal did not offer enough food after about the age of seven," said Richard Taylor, vice president, Marketing, Burger King Corporation. "Everyone has a kid's meal program. The BURGER KING BIG KIDS MEAL(TM), which was the first of its kind to be launched nationwide, just focuses on the category of Bigger Kids. You can bet we'll defend our right to use this name vigorously."

After considerable research, Burger King Corporation developed the BURGER KING BIG KIDS MEAL(TM) program especially for the older kids segment. In addition to a toy, the BURGER KING BIG KIDS MEAL(TM) includes larger portions, either Double Hamburger, Double Cheeseburger or a 6-piece serving of CHICKEN TENDERS(R), with small fries and a (16 ounces) drink. The BURGER KING BIG KIDS MEAL(TM) program features a price point of $2.79 for the Double Burger Meal and $2.99 for the Double cheeseburger or 6-piece CHICKEN TENDERS(R) Meal, at participating restaurants.

Burger King Corporation and its franchisees operate more than 10,400 restaurants in all 50 states and 54 countries and international territories around the world. Since the company's founding in Miami in 1954, the BURGER KING(R) brand has become recognized for great flame-broiling taste and HAVE IT YOUR WAY(R) food customization. In fiscal year 1998, the BURGER KING(R) system has system-wide sales of $10.3 billion. Burger King Corporation is a part of Diageo (NYSE: DEO), the international food and drinks company. In addition to Burger King, other brands include Pillsbury, Haagen Dazs, Johnnie Walker and J&B Scotch whiskies, Smirnoff vodka, Gordon's gin, Baileys cream liqueur, Guinness stout. The group operates in over 200 markets worldwide, and employs around 77,000 people. Systemwide, Burger King restaurants employ more than 300,000 people. To learn more about the BURGER KING(R) system, please visit the company's website at WWW.BURGERKING.COM.