Burger King is working with Lamb Weston to market retail specialty french fries line.Fast food giant Burger King has inked a licensing deal with ConAgra Foods ConAgra Foods, Inc. (NYSE: CAG) is one of North America's largest packaged foods companies. ConAgra's products are available in supermarkets, as well as restaurants and food service establishments. Its headquarters are located in Omaha, Nebraska. Lamb Weston whereby Lamb Weston is rolling out a retail line of microwaveable Burger King brand french fries French fry n. A thin strip of potato fried in deep fat. Often used in the plural. at select retailers in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. , including Walmart. King Krinks seasoned crinkle-cut fries was to be the first to market in September, soon followed by King Kolossatz extra-large fries, and King Wedgez seasoned potato wedges Potato wedges (or simply wedges) are a variation of the ubiquitous french fry. As its name suggests, they are large, often unpeeled wedge shaped chunks of potato that are either baked or, more commonly, fried. . The price point for each 4.5-ounce box will vast among retailers. Once out of the microwave oven and with a quick rip of the top, the box becomes an easily transportable container reminiscent of Burger King's signature FRYPOD[R] container. Suitable for snacking or sharing, the products offer the convenience of microwaving while maintaining the taste and texture of crispy crisp·y adj. crisp·i·er, crisp·i·est 1. Firm but easily broken or crumbled; crisp. 2. Having small curls, waves, or ripples. fries. "This licensing deal, brokered by Broadstreet Licensing Group, gives Burger King Corp. the ability to take our 'Have It Your Way' brand promise beyond our restaurants and engage customers in a new way," said John Schaufelberger, senior vice president, global product marketing and innovation, Burger King Corp. "The innovative and portable design of the packaging makes these fries perfect for an on-the-go snack." "Burger King's tremendous brand strength and reputation for great-tasting french fries give this new line of King retail fries a head start in the marketplace," added Sharon Miller, vice president of retail sales for Eagle, Idaho-headquartered ConAgra Foods Lamb Weston. "Now consumers can enjoy Burger King fries at home, in an easy-to-prepare, microwaveable format perfect for today's busy families." Burger King, based in suburban Miami, Florida “Miami” redirects here. For the Native American tribe, see Miami tribe. Miami is a major city in southeastern Florida, in the United States. It is the county seat of Miami-Dade County. Miami is a gamma world city with an estimated population of 404,048. , operates more than 11,900 restaurants in all 50 states and in 73 countries and US territories worldwide. Approximately 90% are owned and operated by independent franchisees, many of them family-owned units that have been in business for decades. ConAgra Foods Lamb Weston is a leading international supplier of frozen potato, sweet potato sweet potato, trailing perennial plant (Ipomoea batatas) of the family Convolvulaceae (morning glory family), native to the New World tropics. Cultivated from ancient times by the Aztecs for its edible tubers, it was introduced into Europe in the 16th cent. , appetizer and vegetable products, serving both the retail and foodservice industries. [ILLUSTRATION OMITTED] |
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