Burger King Restaurants Teletubbies Promotion a Runaway Hit; Toys Run Out.MIAMI--(BUSINESS WIRE)--June 4, 1999-- Burger King Corporation today announced that nearly 50 million Teletubbies(TM) finger puppet clip on toys created for its latest promotion have been depleted de·plete tr.v. de·plet·ed, de·plet·ing, de·pletes To decrease the fullness of; use up or empty out. [Latin d with outages experienced nationwide. As a result, the company has pulled all advertising associated with the promotion and is substituting other toys in its Kids Club Meals. Teletubbies(TM) was created and developed by the multi-award winning team of Anne Wood Anne Wood CBE is a British children's television producer. Her independent production company, "Ragdoll Productions", was founded in 1984 and specialises in making original programming for children 10 and under. and Andrew Davenport of Ragdoll Productions Ragdoll Productions (or Ragdoll Ltd.) (and Ragdoll Productions Animations.) is a United Kingdom company that produces children's television shows. It was founded by Anne Wood in 1984, who later devised many of their phenomenally successful television series, seen (in (UK) Ltd. It is marketed in the Americas by The itsy bitsy bit·sy adj. bit·si·er, bit·si·est Bitty. [Alteration of bitty.] Entertainment Company. "The success of this promotion has been absolutely phenomenal," said Richard Taylor Richard Taylor is the name of:
The promotion, which was slated to run for six weeks, began experiencing shortages in some markets as soon as one week into the promotion. The systemwide sellout occurred in less than 3 1/2 weeks. Burger King(R) will continue to offer its 99 cent Chicken Sandwich Noun 1. chicken sandwich - a sandwich made with a filling of sliced chicken sandwich - two (or more) slices of bread with a filling between them (R) special as well as tubby custard(TM) (a JELL-O(R) Brand snack) pudding through June 20th, the scheduled conclusion of the TELETUBBIES(TM) promotion. The Burger King(R) TELETUBBIES(TM) promotion broke all first week sales record of kids meals and the promotion has continued to provide double digit increases in sales of kids meals. While the company declined to divulge comparable store sales for the promotion, it did say TELETUBBIES(TM) had an extremely positive impact on both sales and traffic at its 8000 restaurants in the US and Canada. "Kids don't come into restaurants by themselves; they bring their parents and brothers and sisters. As a result, average checks are in the $8-10 range for families with children at Burger King(R)," Taylor said. Ragdoll Productions was founded by acclaimed children's television program maker Anne Wood in 1984 with the motto: "Ragdoll Works For Children." Worldwide, Ragdoll-produced series for pre-school aged children are shown in more than 121 countries and 21 languages, and in the UK are screened by the British Broadcasting Corporation (company) British Broadcasting Corporation - (BBC) The non-commercial UK organisation that commissions, produces and broadcasts television and radio programmes. The BBC commissioned the "BBC Micro" from Acorn Computers for use in a television series about using computers. and the Independent Television Network. Titles include Teletubbies, Rosie and Jim Rosie and Jim (sometimes written as "Rosie & Jim") is a British children's television programme which has appeared, on and off, on CITV (the ITV Children's Programming Section) since the early 1990s. The programme was the creation of Anne Wood and Doug Wilcox. , Tots TV, Brum and Open A Door, and recent awards include the BAFTA Baf´ta n. 1. A coarse stuff, usually of cotton, originally made in India. Also, an imitation of this fabric made for export. (British Emmy) Award for Best Children's Series, Grand Prize at the 24th Japan Prize International Contest in Tokyo for an episode of Teletubbies, and the award to Anne Wood of Fellowship of the Royal Television Society. The company is based in Stratford upon Avon, England. The itsy bitsy Entertainment Company was launched to offer creators of unique properties a strong, dedicated partnership for production, distribution, licensing and marketing. Founded in 1995 by Kenn Viselman, The itsy bitsy Entertainment Company is known for inspiring "Safehaven Entertainment" programming and products that maintain the highest levels of consideration for positive parenting while enhancing children's lives. The company's philosophy is "To be free to learn, children must be free to dream!" The itsy bitsy Entertainment Company is a member company of North Coast Entertainment, a subsidiary of Handleman Company (NYSE NYSE See: New York Stock Exchange :HDL (Hardware Description Language) A language used to describe the functions of an electronic circuit for documentation, simulation or logic synthesis (or all three). Although many proprietary HDLs have been developed, Verilog and VHDL are the major standards. ). Burger King Corporation and its franchisees operate more than 10,300 restaurants in all 50 states and in 54 countries and international territories around the world. Since the company's founding in Miami in 1954, the BURGER KING(R) brand has become recognized for great flame-broiling taste and HAVE IT YOUR WAY(R) food customization. In fiscal year 1998, BURGER KING(R) had system wide sales of $10.3 billion. Burger King Corporation is a subsidiary of Diageo, one of the world's leading branded consumer products companies. For more information about The itsy bitsy Entertainment Co., or the Teletubbies(TM) show, contact Steve Rice at The itsy bitsy Entertainment Co. at (212) 989-3660. |
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