Burger King Restaurants Go Wild Wild West.MIAMI--(BUSINESS WIRE)--June 21, 1999-- New "BURGER KING BIG KIDS MEAL(TM)," Trend-Setting Sunglasses, Six Action-Packed Collectible Toys and Western WHOPPER Whopper - WarGames (R) Sandwich are Part of BURGER KING(R) Promotion As the summer heats up, things will be getting wild at BURGER KING(R) restaurants as they offer the "most wanted Most Wanted may refer to:
BROS Benefits and Retirement Operations Section (King County, Washington) BROS Barnes and Richmond Operatic Society (London, UK) . much anticipated big-screen blockbuster, Wild Wild West(TM), which opens on June 30, 1999. Starring Will Smith, Kevin Kline, Kenneth Branagh and Salma Hayek, this action adventure, sci-fi Western comedy will spread excitement like wildfire. The BURGER KING(R) Wild Wild West(TM) movie tie-in features a fully integrated program with something for the whole family. In conjunction with this promotion, participating BURGER KING(R) restaurants throughout the U.S. will be offering stylish, high-quality sunglasses from the movie; delicious food; fun, collectible toys; and a groundbreaking new concept in menu choices that is designed to appeal to kids up to the age of 12--the BURGER KING(R) BIG KIDS MEAL(TM). Stylish, High-Quality Sunglasses at an Affordable Price The BURGER KING(R) Wild Wild West(TM) promotion features this season's hippest style in shades, modeled after the actual wire-rimmed sunglasses worn by characters James West Each of the following persons may be referred to as James West and/or Jim West:
"We are excited about being able to offer the latest styles in sunglasses for such a great price," said Richard Taylor Richard Taylor is the name of:
Western WHOPPER(R) Sandwich as Limited-Time Menu Item In addition to creating a new fashion look, participating BURGER KING(R) restaurants will be rustling up the Western WHOPPER(R) Sandwich. Available June 28 through August 1 only, this limited-time special menu item will include the standard WHOPPER(R) sandwich ingredients, as well as melted Cheddar Cheese, crispy bacon and Bull's-Eye(R) BBQ BBQ barbecue Sauce from Kraft. "We are proud to have Kraft, the largest U.S.-based packaged food company in the world, as one of our partners in this promotion," said Taylor. "Bulls-Eye(R) BBQ sauce adds the perfect flavor to this Western-style promotion." Action-Packed Wild Wild West(TM) Collectible Toys Beginning June 28, 1999, and continuing through August 8, 1999, participating U.S. BURGER KING(R) restaurants will be offering six collectible Wild Wild West(TM) toy premiums that bring the movie to life. The collection includes, among others, such fun- filled action-oriented toys as James West's "Saddle Vault" with a special horsetail horsetail, any plant of the genus Equisetum [Lat.,=horse bristle], the single surviving genus of a large group (Equisetophyta) of primitive vascular plants. "ejector ejector (ijekt  r),n by common usage, a device used to remove debris and fluids by negative pressure. Another term is aspirator. See also aspirator. ," and "The Tarantula tarantula (tərăn`chələ), name applied chiefly to several species of the large, hairy spiders of the families Theraphosidae and Dipluridae of North and South America. The body of a tarantula may be as much as 3 in. (7. ," a wind-up toy replica of the movie's unique gigantic mechanical monster. One premium will be distributed with the purchase of every BURGER KING(R) Kids Club Meal sold during the six-week promotion, or while supplies last. New BURGER KING(R) BIG KIDS MEAL(TM) Concurrent with the Wild Wild West(TM) promotion, Burger King Corporation is rolling out the new BURGER KING(R) BIG KIDS MEAL(TM). Geared to older children with bigger appetites, this new concept in menu choice features more food than the Kids Meal, along with the same safe, fun toys that have made the Kids Meal so popular with children of all ages. The new BURGER KING(R) BIG KIDS MEAL includes a choice of a Double Hamburger, Double Cheeseburger, or 6-piece CHICKEN TENDERS(R), each with small fries, an "adult" small drink and a toy. "Based on test-marketing, we expect that our new BURGER KING(R) BIG KIDS MEAL(TM) will be extremely popular with the older kids who need and want more food, but who still enjoy getting the toy," stated Richard Taylor. "We are pleased to be able to respond to the needs of this age group and to offer them this new menu item." Although the new BURGER KING(R) BIG KIDS MEAL(TM) is being launched during the Wild Wild West(TM) promotion, it will be a permanent menu item. Fully Integrated Marketing Campaign "Our tie-in with Warner Bros.' Wild Wild West(TM) has something for everyone--quality sunglasses at an extraordinary value for teens and adults, fun toys for the kids and delicious food for everyone," remarked Jim Watkins Jim Watkins, an Ohio native, is the co-anchor of the weekday edition of CW11 News at Ten on WPIX-TV. He joined the station in 1998 after three years working at WNBC-TV in New York. , Burger King Corporation senior vice president, North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere. Marketing. "We believe this will be a very successful promotion in our restaurants." The BURGER KING(R) Wild Wild West(TM) promotion will be supported by a 30-second national television commercial for the Western WHOPPER(R) Sandwich, produced by UniWorld, Burger King Corporation's African American African American Multiculture A person having origins in any of the black racial groups of Africa. See Race. agency of record; this spot is intended to reach the general market. Ammirati Puris Lintas produced two 30-second nationally televised adult-directed advertisements; one of these spots features the sunglasses, and the other promotes the six collectible toys. Ammirati Puris Lintas has also produced a 30-second Western-themed child-directed spot introducing the BURGER KING(R) BIG KIDS MEAL(TM). Two 30-second adult oriented Spanish-language commercials were created by Bromley-Aguilar & Associates, Burger King Corporation Hispanic agency of record; one of these spots is for the Western WHOPPER(R) Sandwich, and the other features the sunglasses as offered with the purchase of any BURGER KING(R) Value Meal. In-store merchandising has also been created for the promotion. The BURGER KING(R) Kids Club is the cornerstone of Burger King Corporation's children's marketing program. Launched in 1990, membership to the Kids Club boasts more than five million members. Kids up to the age of 10 are encouraged to apply for membership. The program includes two options in special Kids Club Meals, both of which feature an entree, fries, drink and a quality Kids Club premium toy. Expected to be popular with children up to age 12, the newly introduced BURGER KING(R) BIG KIDS MEAL(TM) includes more food in the entree option to satisfy the larger appetites of older children, yet still includes the toy. All BURGER KING(R) premiums are zero age-graded, making the toys safe for children of all ages. Burger King Corporation and its franchisees operate more than 10,300 restaurants in all 50 states and 54 countries and international territories around the world. Since the company's founding in Miami in 1954, the BURGER KING(R) brand has become recognized for great flame-broiling taste and HAVE IT YOUR WAY(R) food customization. In fiscal year 1998, the BURGER KING(R) system had system-wide sales of $10.3 billion. Burger King Corporation is a part of Diageo (NYSE NYSE See: New York Stock Exchange :DEO DEO Deodorant DEO Diversification de l'Economie de l'Ouest Canada (Western Economic Diversification Canada) DEO Diversification de l'Économie de l'Ouest Canada (Western Economic Diversification Canada) ), the international food and drinks company. In addition to Burger King(R), other brands include Pillsbury, Haagen Dazs, Johnnie Walker Johnnie Walker is a brand of Scotch whisky produced in Kilmarnock, Scotland. It is the most widely distributed brand of Scotch whisky in the world, sold in almost every country and with yearly sales of over 120 million bottles. and J&B Scotch whiskies, Smirnoff vodka, Gordon's gin Gordon's is a brand of gin produced in the United Kingdom and under license in New Zealand and several other former British territories, with the top markets for Gordon's being Great Britain, the US, Greece and Africa. It is owned by the multi-national alcohol company Diageo Plc. , Bailey's cream liqueur A cream liqueur (not be confused with crème liqueur) is a liqueur that includes dairy cream among its ingredients. Examples include Baileys Irish Cream and Saint Brendan's, which use Irish whiskey; Amarula, which uses distillate of fermented South African marula fruits; Voyant Chai , Guinness stout. The group operates in over 200 markets worldwide, and employs around 77,000 people. Systemwide, Burger King restaurants employ more than 300,000 people.To learn more about the BURGER KING(R) system, please visit the company's website at WWW WWW or W3: see World Wide Web. (World Wide Web) The common host name for a Web server. The "www-dot" prefix on Web addresses is widely used to provide a recognizable way of identifying a Web site. .BURGERKING.COM (1) (Computer Output Microfilm) Creating microfilm or microfiche from the computer. A COM machine receives print-image output from the computer either online or via tape or disk and creates a film image of each page. . Warner Bros. Presents Warner Bros. Presents is the umbrella title for three television series which were aired as part of the 1955-56 season on ABC: Cheyenne, a concept that originated on Presents, and two others based on classic Warner Bros. A Peters Entertainment/Sonnenfeld-Josephson Production, In Association with Todman, Simon, LeMasters Productions, of A Barry Sonnenfeld Film: Will Smith, Kevin Kline, Kenneth Branagh and Salma Hayek in "Wild Wild West," starring Ted Levine. The music is by Elmer Bernstein; the co-producer is Graham Place; and the film is edited by Jim Miller. The production designer is Bo Welch; the director of photography is Michael Ballhaus., A.S.C., and the executive producers are Bill Todman, Jr., Joel Simon, Kim LeMasters, Tracy Glaser and Barry Josephson. The story is by Jim Thomas & John Thomas, and the screenplay is by S.S. Wilson & Brent Maddock and Jeffrey Price & Peter S. Seaman. The film is produced by Jon Peters and Barry Sonnenfeld, and directed by Barry Sonnenfeld. It is distributed by Warner Bros., A Time Warner Entertainment Company. www.wildwildwest.net |
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