Burger King Launches Latest Salvo in Burger Wars; Adopts ``America's Favorite Burger'' Branded Tagline for WHOPPER.MIAMI--(BUSINESS WIRE)--March 22, 1999--Burger King Corporation today launched an aggressive new tagline for its flagship sandwich, the WHOPPER Whopper - WarGames (R). "America's Favorite Burger," portrayed por·tray tr.v. por·trayed, por·tray·ing, por·trays 1. To depict or represent pictorially; make a picture of. 2. To depict or describe in words. 3. To represent dramatically, as on the stage. graphically as a seared sear 1 v. seared, sear·ing, sears v.tr. 1. To char, scorch, or burn the surface of with or as if with a hot instrument. See Synonyms at burn1. 2. branding mark, debuts today in a series of food and music television spots aimed at general market, African-American and Hispanic consumers throughout the U.S. "We have known for years that the WHOPPER(R) is the best tasting premium burger in America; in fact, it has beat out the competition in a number of taste tests," said Jim Watkins Jim Watkins, an Ohio native, is the co-anchor of the weekday edition of CW11 News at Ten on WPIX-TV. He joined the station in 1998 after three years working at WNBC-TV in New York. , senior vice president of North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere. Marketing for Burger King Corporation. "It was no surprise to us that when consumers were asked across the country which burger was their favorite that they chose the WHOPPER(R)." Burger King Corporation hired Bruskin Goldring to conduct the phone survey to learn of consumers favorite burger. More than 700 consumers were contacted randomly from throughout the country during Feb. 26-28, 1999 and asked "Which one hamburger is your favorite?" The food and music campaign launching the new "America's Favorite Burger" tagline features for the general market the songs "Happy Together" by The Turtles and "You've Got Another Thing Coming" by Judas Priest For other uses, see Judas priest (curse). Judas Priest are an English heavy metal band formed in 1970 in Birmingham. Originally formed by guitarist K. K. Downing and bassist Ian Hill, Judas Priest's core line-up consists of Downing, Hill, vocalist Rob Halford and guitarist . The General Market advertising was created by Ammirati/Puris/Lintas. The African-American Consumer Market commercials, created by UniWorld, utilize the song "Baby Come and Get It" by the Pointer Sisters The Pointer Sisters are an American Grammy Award-winning R&B group and recording act from Oakland, California that achieved great success during the 1970s and 1980s. Spanning four decades together between 1969 and the recent date, their repertoire has included diverse genres as . The Hispanic Consumer Market spots, created by Bromley Aguilar & Associates, center around a rock and roll version of the song "My Way" (A Mi Manera Rock)". All markets features :30 and :15 second spots, along with local radio and print advertising. Burger King Corporation and its franchisees operate more than 10,200 restaurants in all 50 states and in 53 countries and international territories around the world. Since the company's founding in Miami in 1954, the BURGER KING brand has become recognized for great flame-broiled taste and HAVE IT YOUR WAY food customization. In fiscal year 1998, the BURGER KING(R) system had sales of $10.3 billion. Burger King Corporation is a subsidiary of Diageo plc, one of the world's leading branded consumer products companies. |
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