Burger King Introduces Its Juiciest Burger Ever - the GREAT AMERICAN BURGER.Business Editors MIAMI--(BUSINESS WIRE)--June 19, 2003 Hot, Juicy and Fire-Grilled to Perfection Adv. 1. to perfection - in every detail; "the new house suited them to a T" just right, to a T, to the letter , the GREAT AMERICAN BURGER(TM) Is Available At Participating Restaurants Nationwide June 29th - July 27th "Come On Over," THE FIRE'S READY(SM)! Burger King Corporation today announced the launch of the GREAT AMERICAN BURGER(TM), a new Fire-Grilled sandwich that meets the growing demand among consumers for high-quality, "best in the business" burgers Burgers are hamburgers. Burgers may also refer to:
"The BURGER KING(R) vision is to delight our guests with the best burgers in the business and a variety of great tasting, healthier foods that are cooked over an open fire," said Brad Blum Brad Blum (born 1954) was the CEO of Burger King from December 2002 to July 2, 2004. He joined from Darden Restaurants where he had headed the Olive Garden unit, but left after only 18 months citing strategic differences with Burger King's board. , chief executive officer, Burger King Corporation. "Cooking products over an open fire is a meaningful difference to consumers and one they can taste. That's our Fire-Grilled Advantage. Consumers are telling us they are eager to try new types and tastes of food cooked over fire at BURGER KING(R) and that's just what we're going to deliver. Our guests can expect to find menu innovation and leadership that reflects this commitment in our restaurants beginning later this summer." Consumer Preferences Research indicates that the majority of consumers, almost six to one, prefer their hamburgers flame-broiled to other cooking methods(1). Consumers have also subsequently told us that 'Fire-Grilled' is a more relevant way to talk about these benefits. They tell us that Fire-Grilling brings out the flavor naturally, results in distinctive, better tasting food and is a preferred way to cook. Hamburgers are the single most popular main dish item sold across all restaurants today(2). Hamburgers are also the most popular items to cook at home on the grill(3), and grilling outdoors is the most popular form of home entertaining(4). With the launch of the GREAT AMERICAN BURGER(TM), Burger King Corporation celebrates America's passion for grilling since more than three-quarters of U.S. households own an outdoor grill(5). "Consumers are shifting from a price-value relationship to a price-quality relationship and, as a result, are demanding fresher, higher quality food that's preferably pref·er·a·ble adj. More desirable or worthy than another; preferred: Coffee is preferable to tea, I think. pref Fire-Grilled," said Glad Markunas, senior vice president, Consumer Insights and Strategic Branding, Burger King Corporation. "With the introduction of the GREAT AMERICAN BURGER(TM), we are taking a chapter right out of backyard grilling and providing our guests with the next best thing to home-grilled food." A New Fire-Grilled Favorite The GREAT AMERICAN BURGER(TM) is the juiciest burger ever at BURGER KING(R) restaurants. It uniquely brings together the right blend of ingredients - freshly made split-top bakery-style bun BUN blood urea nitrogen; see urea nitrogen. BUN abbr. blood urea nitrogen Blood urea nitrogen (BUN) , two slices of tomatoes, crisp cap leaf lettuce lettuce, annual garden plant (Lactuca sativa and varieties) of the family Asteraceae (aster family), probably native to the East Indies or Asia Minor, possibly as a derivative of the widespread weed called wild lettuce (L. scariola). L. , ketchup, seasoned mustard mustard, common name for the Cruciferae, a large family chiefly of herbs of north temperate regions. The easily distinguished flowers of the Cruciferae have four petals arranged diagonally ("cruciform") and alternating with the four sepals. , sliced onions On·ions , Charles Talbut 1873-1965. British philologist and lexicographer who was coeditor of the Oxford English Dictionary from 1914 to 1933. , a quarter pound fire-grilled beef patty, topped with two slices of American cheese and four half slices of premium pepper bacon. The GREAT AMERICAN BURGER(TM) is supported by in-restaurant merchandising merchandising Element of marketing concerned especially with the sale of goods and services to customers. One aspect of merchandising is advertising, which aims to capture the interest of the segment of the population most likely to buy the product. , as well as television and radio advertising. One television ad, which begins on air Monday, June 30th, features a familiar scene of grilling in the backyard that everyone will be able to relate to in their own way. It is an ad that evokes those special, and sometimes humorous, memorable moments gathering around the grill with friends and family. About Burger King Corporation Burger King Corporation and its franchisees operate more than 11,350 restaurants in all 50 states and in 58 countries and territories around the world. Ninety-one percent of BURGER KING(R) restaurants are owned and operated by independent franchisees. Since the company's founding in Miami in 1954, the BURGER KING(R) brand has offered consumers the advantages of Fire-Grilled food known to bring out the flavor of ingredients naturally, creating a preferred product. The Company's vision is to, "provide its guests with the best burgers and a variety of great tasting, healthier foods that are cooked over an open fire." In fiscal year ending June 30, 2002, BURGER KING(R) had system-wide sales of $11.3 billion. Burger King Corporation is owned by an equity sponsor group comprised of Texas Pacific Group, Bain Capital Bain Capital LLC is a Boston, Massachusetts-based private equity firm founded in 1984 by Mitt Romney, the former Governor of Massachusetts, and two other partners from the consulting firm Bain & Company: T. Coleman Andrews III and Eric Kriss. and Goldman Sachs The Goldman Sachs Group, Inc., or simply Goldman Sachs (NYSE: GS) is one of the world's largest global investment banks. Goldman Sachs was founded in 1869, and is headquartered in the Lower Manhattan area of New York City at 85 Broad Street. Capital Partners. To learn more about BURGER KING(R), please visit the company's website at www.burgerking.com. (1) Source: National Adult Tracking through March 2000 + General Market (2) Source: NPD NPD New Product Development NPD Nouveau Parti Démocratique (Canada) NPD Narcissistic Personality Disorder NPD Norwegian Petroleum Directorate NPD Nationaldemokratische Partei Deutschlands CREST (3) Source: Hearth, Patio patio In Spanish and Latin American architecture, a courtyard open to the sky within a building. A Spanish development of the Roman atrium, it is comparable to the Italian cortile but provides more seclusion, possibly due to Moorish custom. The patio of the contemporary U.S. & Barbeques Association (4) Source: Woodbridge Vintage Barrel Chips Association. (5) Source: Woodbridge Vintage Barrel Chips Association. |
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