Burger King Inks U.S. Beverage Contracts; New Agreements to Help Drive Customer-Driven Transformation Initiatives at Burger King.MIAMI--(BUSINESS WIRE)--April 14, 1999-- Burger King Corporation today announced that it has reached new agreements with The Coca-Cola Company and Dr Pepper/Seven Up Dr Pepper/Seven Up, Incorporated was a Plano-based soft-drink manufacturing company created by the merger of Dr Pepper, Incorporated and The Seven Up Company on May 19, 1986. , Inc. to continue as the approved soft drink syrup syrup /syr·up/ (sir´up) a concentrated solution of a sugar, such as sucrose, in water or other aqueous liquid, sometimes with a medicinal agent added; usually used as a flavored vehicle for drugs. suppliers to Burger King(R) restaurants in the U.S. Coca-Cola will also supply Burger King(R) restaurants in Canada. "We chose to continue our relationship with Coca-Cola(R) because of its preferred brands, technical and marketing capabilities that help drive soft drink profitability, their strategic support, as well as their passion for helping us grow our business," said Paul Clayton For the English football (soccer) player, see Paul Clayton (footballer) For the Coronation Street character, see Paul Clayton (Coronation Street) Paul Clayton (3 March 1931 - 30 March 1967) was born Paul Clayton Worthington in New Bedford, Massachusetts. , Burger King Corporation, president, North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere. . "In addition, the new agreements will help accelerate our customer-driven transformation of the Burger King(R) brand." Burger King(R) currently serves a variety of Coca-Cola(R) products as well as Dr Pepper(R) in its restaurants across the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. . "We are proud of the strong partnership we have developed with Burger King(R), and look forward to refreshing their customers and working together to build both of our businesses well into the 21st century," said Jack Stahl, senior vice president, The Coca-Cola Company, and president, Coca-Cola USA. Burger King Corporation and its franchisees operate more than 10,200 restaurants in all 50 states and in 53 countries and international territories around the world. Since the company's founding in Miami in 1954, the BURGER KING(R) brand has become recognized for great flame-broiling taste and HAVE IT YOUR WAY(R) food customization. In fiscal year 1998, BURGER KING(R) had systemwide sales of $10.3 billion. Burger King Corporation is a subsidiary of Diageo plc, one of the world's leading consumer products companies. The Coca-Cola Company is the world's largest beverage company and is the leading producer and marketer of soft drinks. Along with Coca-Cola(R), recognized as the world's best-known brand, the Company markets four of the world's top five soft drink brands, including diet Coke Diet Coke (sometimes known as Diet Coca-Cola, Coca-Cola Light or Coke Light) is a sugar-free soft drink produced and distributed by The Coca-Cola Company. (R), Fanta(R), and Sprite(R). Through the world's largest distribution system, consumers in nearly 200 countries enjoy the Company's products at a rate of more than 1 billion servings each day. Dr Pepper/Seven Up, Inc. is the largest non-cola soft drink enterprise in North America, and the largest operating division of London-based Cadbury Schweppes Cadbury Schweppes plc is a confectionery and beverage company with its headquarters in Berkeley Square, London, England, UK. Cadbury Schweppes is currently the only major international confectionery manufacturer to produce Fairtrade or organic products, which it sells through its plc. Soft drink brands of Dr Pepper/Seven Up, Inc. represent about 15 percent of the U.S. carbonated soft drink market. In addition to Dr Pepper(R) and 7 UP(R), the company's other major soft drink brands are Canada Dry Canada Dry is a brand of soft drinks marketed by Dr Pepper/Seven Up, a unit of Cadbury-Schweppes. Canada Dry is best known for its ginger ale, but also manufactures a number of other soft drinks and mixers. (R), Schweppes(R), A&W Root Beer(R), Sunkist(R), Squirt(R) and Crush(R). |
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