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Burger King Corporation Selects Business Objects as Business Intelligence Standard; A Leader in the Fast-Food Industry to Deploy Business Objects Across the Enterprise.


Business Editors/High-Tech Writers

SAN JOSE San Jose, city, United States
San Jose (sănəzā`, săn hōzā`), city (1990 pop. 782,248), seat of Santa Clara co., W central Calif.; founded 1777, inc. 1850.
, Calif.--(BUSINESS WIRE)--Nov. 4, 2002

Business Objects (Nasdaq:BOBJ BOBJ Business Objects SA ), the world's leading provider of business intelligence (BI) solutions, today announced that Burger King Corporation has selected Business Objects as its enterprise business intelligence standard. BURGER KING(R), with restaurants in 11,435 locations worldwide, will implement Business Objects software to drive improvements in operations, sales, marketing, and human resource management.

"Burger King Corporation's commitment to Business Objects is further proof of the importance of business intelligence to large corporations today," said Dave Kellogg, senior group vice president, worldwide marketing at Business Objects. "They are using business intelligence to help them achieve operational excellence throughout their organization, and maintain their leadership in a competitive industry. BI allows companies to access the pulse of their business at any given moment, an important capability in today's fast changing economy."

About Burger King Corporation

Burger King Corporation was founded in 1954 and created the American icon, the HOME OF THE WHOPPER Whopper - WarGames (R), in 1957. The company and its franchisees operate more than 11,453 restaurants in all 50 states and 58 countries and territories around the world, with 91% of BURGER KING(R) restaurants owned and operated by independent franchisees. Since the company's founding in Miami in 1954, the BURGER KING(R) brand has become recognized for great flame-broiled taste and HAVE IT YOUR WAY(R) food customization. BURGER KING(R) restaurants were recently voted "Best Place for Burgers"*. In the fiscal year ending June 30, 2002, the BURGER KING(R) system had system-wide sales of $11.3 billion. Burger King Corporation is a part of Diageo (NYSE NYSE

See: New York Stock Exchange
:DEO DEO Deodorant
DEO Diversification de l'Economie de l'Ouest Canada (Western Economic Diversification Canada)
DEO Diversification de l'Économie de l'Ouest Canada (Western Economic Diversification Canada) 
), the international food and drinks company. To learn more about the BURGER KING(R) system, please visit the company's website at www.burgerking.com.

*Based on a June 2002 nationwide telephone survey conducted by an independent research firm of adults 18 and older who have eaten in fast food hamburger restaurants in the previous 30 days.

About Business Objects

Business Objects is the world's leading provider of business intelligence (BI) solutions. Business intelligence lets organizations access, analyze, and share information internally with employees and externally with customers, suppliers, and partners. It helps organizations improve operational efficiency, build profitable customer relationships, and develop differentiated product offerings.

The company's products include data integration tools, the industry's leading integrated business intelligence platform, and a suite of enterprise analytic applications Analytic Applications are a type of business application software, used to measure and improve the performance of business operations. More specifically, Analytic Applications are a type of Business Intelligence solution. . Business Objects is the first to offer a complete BI solution that is composed of best-of-breed components, giving organizations the means to deploy end-to-end BI to the enterprise, from data extraction Data extraction is the act or process of retrieving (binary) data out of (usually unstructured or badly structured) data sources for further data processing or data storage (data migration).  to analytic applications.

Business Objects has more than 16,500 customers in over 80 countries. The company's stock is publicly traded under the ticker symbols NASDAQ: BOBJ and Euronext Paris Euronext Paris is France's securities market, formerly known as the Paris Bourse, which merged with the Amsterdam and Brussels exchanges in September 2000 to form Euronext NV, which is the second largest exchange in Europe behind the London Stock Exchange.  (Euroclear code 12074). It is included in the SBF SBF Studium Biblicum Franciscanum (Franciscan School of Biblical Investigations; Jerusalem, Israel)
SBF Small Block Ford (automotive engine)
SBF Single Black Female
SBF Société des Bourses Francaises
 120 and IT CAC See Consumer Advisory Council.  50 French stock market indexes. Business Objects can be reached at 408/953-6000 and www.businessobjects.com.

Note to Editors: BusinessObjects is a registered trademark of Business Objects S.A. in the United States and/or other countries. Other company and product names may be trademarks of the respective companies with which they are associated.

Business Objects product inquiries should contact 800/527-0580.
COPYRIGHT 2002 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2002, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:4EUFR
Date:Nov 4, 2002
Words:535
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