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Burger King Corporation Says 'PAY IT YOUR WAY' with VeriFone Omni 3750 Point of Sale Terminals.


SANTA CLARA Santa Clara, city, Cuba
Santa Clara (sän`tä klä`rä), city (1994 est. pop. 217,000), capital of Villa Clara prov., central Cuba.
, Calif. -- 'HAVE IT YOUR WAY(R)' Extends to Consumers' Payment Choices as Quick Serve Restaurant Leader Deploys 'Dual Comm' Terminals to Support Credit and Debit A monetary amount that is subtracted from an account balance. A debit from one account is a credit to another. See credit.  Payment

Burger King Corporation is installing VeriFone Omni 3750 payment terminals in all company-owned BURGER KING(R) restaurants across the country in an effort to provide BURGER KING guests with more payment options and speedier service at the point of purchase. The company is also supporting a program that offers the same solution to BURGER KING franchisees systemwide.

VeriFone, the world's leading provider of payment solutions, today announced that Burger King Corporation selected Omni 3750 payment terminals following an extensive review designed to rapidly place electronic payment devices in the hands of franchisees at little or no installation costs. The systems have been rolled out to more than 2,000 company-owned and franchise restaurants in the past four months.

The VeriFone terminals accommodate both dial-up and Internet-based communications, allowing franchisees to migrate to faster Internet Internet

Publicly accessible computer network connecting many smaller networks from around the world. It grew out of a U.S. Defense Department program called ARPANET (Advanced Research Projects Agency Network), established in 1969 with connections between computers at the
 transactions at their option. The Omni 3750 accommodates a wide range of value-added applications, including gift cards and stored value, which will provide BURGER KING(R) franchisees with greater options to implement customer loyalty and promotional campaigns.

"Burger King Corporation is continuing to build on its momentum in the marketplace by innovating at the cash register just as it does with its menu options," said Jesse Jesse (jĕs`ē), in the Bible, the descendant of Rahab, the grandson of Boaz and Ruth, and the father of David. Referring to the restoration of the Davidic monarchy, the Book of Isaiah speaks of a shoot coming from the "stump of Jesse.  Adams, VeriFone executive vice president of North American North American

named after North America.


North American blastomycosis
see North American blastomycosis.

North American cattle tick
see boophilusannulatus.
 sales. "VeriFone is helping BURGER KING(R) restaurants deliver even faster service and flexible payment options to its guests using the fastest, most dependable payment solutions in the electronic payments industry."

According to according to
prep.
1. As stated or indicated by; on the authority of: according to historians.

2. In keeping with: according to instructions.

3.
 a consumer survey completed by First Data in 2002, 63 percent of respondents In the context of marketing research, a representative sample drawn from a larger population of people from whom information is collected and used to develop or confirm marketing strategy.  said they would frequent a quick service restaurant (QSR QSR Quick Service Restaurant
QSR QoS (Quality of Service) Satisfaction Rate
QSR Quality System Regulations
QSR Quality Status Report
QSR Quality System Review
QSR Quarterly Status Report
QSR Quality System Requirement
) that accepts credit/debit card payments more often than a traditional cash-only QSR, and 36 percent said they would spend more money if debit and/or credit card payment options were available.

One prevalent deciding factor in Burger King Corporation's decision to deploy Omni 3750 terminals was the need to process transactions via both traditional dial-up and via Internet Protocol See Internet and TCP/IP.

(networking) Internet Protocol - (IP) The network layer for the TCP/IP protocol suite widely used on Ethernet networks, defined in STD 5, RFC 791. IP is a connectionless, best-effort packet switching protocol.
 (IP). IP delivers four-second transaction speeds and supports "always-on" connectivity, eliminating the time-consuming dial-up process. The high-speed processing ability of VeriFone's Omni 3750 is a huge advantage for merchants, particularly in the quick service restaurant industry, where fast and efficient customer service delivers more revenue. The Omni 3750, with its dual communications module, supports both dial-up and IP/Ethernet based transactions. IP/Ethernet-enabled point-of-sale solutions also provide infrastructure cost savings, reducing the need for additional phone lines and other related costs.

Other factors that were important in Burger King Corporation's decision to deploy VeriFone Omni 3750 terminals include:

--The Omni 3750's multi-application capabilities allow value added Value Added

The enhancement a company gives its product or service before offering the product to customers.

Notes:
This can either increase the products price or value.
 applications to be installed easily in the future

--The terminal's SoftPay software enables customized solutions to be built into the local environment

--The terminal's ease of integration with potential upgrades in the future, such as peripheral installations or drive-thru solutions.

Additional Resources:

Visit http://www.verifone.com/promos/omni3700_family.html to learn more about the VeriFone Omni 3700 family of terminals.

About VeriFone, Inc.

VeriFone, Inc., (www.verifone.com) recognized worldwide as the trusted leader in secure electronic payment technologies, provides expertise, solutions and services for today with a smart migration strategy for tomorrow. VeriFone is leading the industry in the delivery of solutions that add value to the point of sale, resulting in improved merchant retention and the generation of new sources of revenue for its partners and customers. VeriFone solutions are specifically designed to meet the needs of vertical markets including financial, retail, petroleum, government and healthcare. VeriFone has shipped over eleven million electronic-payment systems.

About Burger King Corporation

Our vision: We proudly serve the best burgers Burgers are hamburgers.

Burgers may also refer to:
  • Johannes Martinus Burgers, Dutch physicist, namesake of Burgers' equation and brother of W. G. Burgers
  • W. G. Burgers, Dutch crystallographer and brother of J. M.
 in the business, plus a variety of real, authentic foods...all freshly prepared...just the way you want it.

The BURGER KING(R) system operates more than 11,220 restaurants in all 50 states and in 60 countries and territories around the world. Ninety-one percent of BURGER KING restaurants are owned and operated by independent franchisees, many of them family-owned operations that have been in business for decades.

Burger King Holdings, Inc., the parent company, is private and independently owned by an equity sponsor group comprised of Texas Pacific Group, Bain Capital Bain Capital LLC is a Boston, Massachusetts-based private equity firm founded in 1984 by Mitt Romney, the former Governor of Massachusetts, and two other partners from the consulting firm Bain & Company: T. Coleman Andrews III and Eric Kriss.  and Goldman Sachs The Goldman Sachs Group, Inc., or simply Goldman Sachs (NYSE: GS) is one of the world's largest global investment banks. Goldman Sachs was founded in 1869, and is headquartered in the Lower Manhattan area of New York City at 85 Broad Street.  Capital Partners. In fiscal year ending June 30, 2003, Burger King Corporation had system-wide sales of $11.1 billion. To learn more about BURGER KING(R), please visit the company's website at www.burgerking.com.
COPYRIGHT 2004 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2004, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:Jul 21, 2004
Words:757
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