Burger King Corp. signs global agreement for Universal Pictures' and Amblin Entertainment's 'The Lost World: Jurassic Park'.MIAMI--(BUSINESS WIRE)--Sept. 24, 1996--Burger King Corp. announced Tuesday that it has signed an agreement with Universal Studios Consumer Products Group and Amblin Entertainment naming Burger King(r) as the exclusive restaurant promotional partner in conjunction with the 1997 release of Steven Spielberg's `The Lost World: Jurassic Park
Jurassic Park is a techno-thriller novel written by Michael Crichton that was published in 1990. .' The film is the sequel to Jurassic Park, the highest grossing film of all time, which has earned $913 million in worldwide box office receipts since its 1993 release. In conjunction with `The Lost World: Jurassic Park,' Burger King will promote a tie-in with one of the top 10 grossing animated video series, `The Land Before Time,' and MCA/Universal Home Video release geared to younger children. "With an extremely healthy business and demand for our brand at an all-time high, Burger King Corp. is in a unique position to align ourselves with premier entertainment properties," said Paul Clayton For the English football (soccer) player, see Paul Clayton (footballer) For the Coronation Street character, see Paul Clayton (Coronation Street) Paul Clayton (3 March 1931 - 30 March 1967) was born Paul Clayton Worthington in New Bedford, Massachusetts. , Senior Vice President, Worldwide Marketing. "We are excited to work with Steven Spielberg Noun 1. Steven Spielberg - United States filmmaker (born in 1947) Spielberg and his team who bring to Burger King what is expected to be one of next summer's biggest theatrical and merchandising events." Burger King will launch the promotion Summer 1997 in conjunction with the release of the movie. Special premiums, based on characters from both `The Lost World: Jurassic Park' and `The Land Before Time,' will be available in restaurants. As part of the agreement, Burger King also has the rights to use characters and scenes from both properties for advertising, packaging and in-store merchandise. Based on the best-selling novel The Lost World by Michael Crichton, `The Lost World: Jurassic Park' will be directed by Steven Spielberg and produced by Gerald R. Molen and Colin Wilson Colin Henry Wilson (born June 26, 1931 in Leicester) is a prolific British writer. Biography Wilson was born and brought up in Leicester. He left school at 16 and worked in factories and numerous other jobs while reading in his spare time. , with Steven Spielberg and Kathleen Kennedy Kathleen Kennedy is the name of:
Burger King Corp. and its franchisees operate more than 8,400 restaurants in 56 countries and international territories worldwide. In Fiscal Year 1995, Burger King had systemwide sales of $8.4 billion. Burger King Corp. is a subsidiary of Grand Metropolitan PLC, one of the world's leading branded consumer products businesses which has annual sales of approximately $12 billion. Other GrandMet brands include Pillsbury, Green Giant, Haagen-Dazs, Old El Paso Old El Paso is a brand applied to a range of Mexican-style foods, including dinner kits, tacos and tortillas, sauces, condiments, rice and refried beans. Old El Paso products are marketed in Australia, Canada, New Zealand, Finland, France, Germany, Greece, the Republic of , Progresso, Smirnoff Vodka, Bailey's Original Irish Cream For the novel of the same name, see . Irish Cream is a cream liqueur based on Irish whiskey, coffee, cream, and other ingredients. Well known brands include Baileys Irish Cream, which was the first Irish Cream, Carolans and St. Brendan's. and J & B Rare Scotch Whiskey Noun 1. Scotch whiskey - whiskey distilled in Scotland; especially whiskey made from malted barley in a pot still malt whiskey, malt whisky, Scotch malt whiskey, Scotch malt whisky, Scotch whisky, Scotch . -0- THE POPULARITY OF DINOSAURS Dinosaurs may be extinct, but their popularity with adults and children, both boys and girls boys and girls mercurialisannua. , lives on. Continued interest in dinosaur-themed amusement-park rides, movies, museum exhibits, retail merchandise and television specials confirms the monstrous appeal of these ancient giants. -- Dinosaur merchandise inspired by Jurassic Park generated an estimated $1 billion in retail sales. Source: Amblin Entertainment Inc. -- A roster of Jurassic Park's 80 promotional programs and 500 merchandise licensees around the world includes locales as diverse as Norway and New Zealand New Zealand (zē`lənd), island country (2005 est. pop. 4,035,000), 104,454 sq mi (270,534 sq km), in the S Pacific Ocean, over 1,000 mi (1,600 km) SE of Australia. The capital is Wellington; the largest city and leading port is Auckland. . Source: Advertising Age, March 21, 1994. -- Kenner's Jurassic Park line was the number one new toy line toy line n. Chiefly Southern U.S. The line used in a game of marbles. in 1993 in the action figure category. Source: PR Newswire, June 1, 1994. -- Sega of America's Jurassic Park Sega Genesis(tm) video game was the first game based on a movie to become a million-unit seller. Source: PR Newswire, June 1, 1994. -- Michael Crichton's best-seller, Jurassic Park, sold nearly one million hard-cover copies. More than two million hard-cover copies of the sequel, The Lost World, are in print. Source: Alfred A. Knopf Inc., New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of . -- The Putnam Juvenile Division released four Jurassic Park children's books which all simultaneously hit the children's bestseller list. Source: PR Newswire, June 1, 1994. -- The Jurassic Park ride at Universal Studios Hollywood thrills about 30,000 adults and children each day. Source: Universal Studios. -- Highlights for Children magazine responded to its readers' insatiable interest in dinosaurs with increased coverage and the bimonthly bi·month·ly adj. 1. Happening every two months. 2. Happening twice a month; semimonthly. adv. 1. Once every two months. 2. Twice a month; semimonthly. n. pl. "Dino Don" column written by Don Lessem, president of the Dinosaur Society. Source: Highlights for Children. -- In 1993, seven of the 25 best-selling children's videos were Barney titles. Source: News Tribune, Aug. 28, 1994. -- In the first six months of 1996, The Discovery Channel aired 10 different specials on dinosaurs. Source: The Discovery Channel. -- The Natural History Museum in Washington, D.C., reported a 19 percent increase in attendance since the 1993 release of Jurassic Park. Source: Smithsonian Institute. CONTACT: Burger King Corp. Kim Miller, 305/378-7277 |
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