Burger King Corp. launches exclusive summer blockbuster promotion.MIAMI--(BUSINESS WIRE)--May 16, 1997-- The Lost World: Jurassic Park
Jurassic Park is a techno-thriller novel written by Michael Crichton that was published in 1990. (tm) comes alive at Burger King(r) restaurants This summer, Burger King Corp. has launched an exclusive two-tier promotion with The Lost World: Jurassic Park(tm) and The Land Before Time(tm). As part of the promotion, Burger King(r) restaurants will offer exclusive wristwatches and premium items respectively. Burger King Corp.'s promotion with Universal Pictures and Amblin Entertainment's The Lost World: Jurassic Park(tm), the sequel to the huge box office hit Jurassic Park(tm), is a six week promotion beginning May 19, 1997 that features wristwatches, a national advertising campaign and in-store collateral. As part of the promotion, Burger King will also offer "DINO-TENDERS," dinosaur dinosaur (dī`nəsôr) [Gr., = terrible lizard], extinct land reptile of the Mesozoic era. The dinosaurs, which were egg-laying animals, ranged in length from 2 1-2 ft (91 cm) to about 127 ft (39 m). shaped Chicken Tenders(r). In addition to its partnership with The Lost World: Jurassic Park(tm), Burger King Corp. has launched an exclusive promotional tie-in with one of the top 10 grossing animated video series, The Land Before Time(tm), a Universal Studios Home Video. This special promotion, which runs concurrently with The Lost World: Jurassic Park(tm), has been created for younger children as a part of the Burger King Kids Club Program. "This two-tier approach allows us to market to the entire family," said Julie Robertson, director, product marketing for Burger King Corp. "The Lost World: Jurassic Park(tm) tie-in is an opportunity to reach adults and teenagers, while The Land Before Time(tm) promotion will appeal to children." Throughout the promotion, participating Burger King(r) restaurants will offer four exclusive LCD (Liquid Crystal Display) A display technology that uses rod-shaped molecules (liquid crystals) that flow like liquid and bend light. Unenergized, the crystals direct light through two polarizing filters, allowing a natural background color to show. wristwatches with unique designs based on The Lost World: Jurassic Park(tm). These special watches are being offered for the tremendous value of $1.99 exclusively at participating Burger King(r) restaurants with the purchase of any Value Meal while supplies last. In addition, one of six action toys based on the dinosaur characters from The Land Before Time(tm) is included with the purchase of each Kids Club Meal. As part of the agreement with Universal and Amblin Entertainment, Burger King Corp. also has the rights to use characters and scenes from both the movie and video and has created special advertising, packaging and in-store collateral items for the promotion. Burger King Corp. and its franchisees operate more than 9,000 restaurants in all 50 states and 56 countries around the world. In fiscal year 1996, Burger King had systemwide sales of $9 billion. The restaurant chain earned its highest market share ever and grew same store sales Same Store Sales A statistic used in retail industry analysis. It compares sales of stores that have been open for a year or more. Notes: This statistic allows investors to determine what portion of new sales has come from sales growth and what portion from the opening of by 2.3 percent. Burger King Corp. is a subsidiary of Grand Metropolitan, PLC, one of the world's leading branded consumer products businesses. Its major businesses, International Distillers and Vintners, Pillsbury and Burger King, all increased market share in the previous year. GrandMet's portfolio of international food and drink brands includes Pillsbury, Green Giant, Haagen-Dazs, Old El Paso Old El Paso is a brand applied to a range of Mexican-style foods, including dinner kits, tacos and tortillas, sauces, condiments, rice and refried beans. Old El Paso products are marketed in Australia, Canada, New Zealand, Finland, France, Germany, Greece, the Republic of , Progreso, Burger King, Smirnoff Vodka vodka (vŏd`kə), traditional spirituous drink of Russia, the Baltic states, and Poland; it is now consumed internationally. The best vodka is distilled from rye and barley malt, but the cheaper corn and potatoes are commonly employed. , Bailey's Original Irish Cream For the novel of the same name, see . Irish Cream is a cream liqueur based on Irish whiskey, coffee, cream, and other ingredients. Well known brands include Baileys Irish Cream, which was the first Irish Cream, Carolans and St. Brendan's. and J&B Rare Scotch Whisky Scotch whisky n. A whiskey distilled in Scotland from malted barley. Noun 1. Scotch whisky - whiskey distilled in Scotland; especially whiskey made from malted barley in a pot still . -0- Burger King Corp. The Lost World: Jurassic Park(tm)/The Land Before Time(tm) Promotion Fact Sheet -- Burger King Corp. has partnered with Universal Pictures and Amblin Entertainment for a national one-time blockbuster block·bust·er n. 1. Something, such as a film or book, that sustains widespread popularity and achieves enormous sales. 2. A high-explosive bomb used for demolition purposes. 3. promotional agreement for The Lost World: Jurassic Park(tm). -- The Lost World: Jurassic Park(tm), directed by Steven Spielberg Noun 1. Steven Spielberg - United States filmmaker (born in 1947) Spielberg , is the much anticipated sequel to Academy Award(r) winning Jurassic Park(tm), the highest grossing film of all time with box office sales of more than $900 million. -- Burger King Corp. will extend the promotion to the entire family by incorporating a tie-in with the release of the Universal Studios Home Video series The Land Before Time(tm), one of the top 10 grossing animated video series created for children. -- Burger King Corp.'s The Lost World: Jurassic Park(tm)/The Land Before Time(tm) six week promotion will be launched May 19. The promotion includes: - Four different The Lost World: Jurassic Park(tm) themed watches, while supplies last, for $1.99 with any Value Meal purchase. The four designs consist of "Something has Survived," Techno techno electronic dance music that first appeared in the U.S. in the 1980s and became globally popular in the 1990s. It originated with Detroit deejay-producers who, inspired by European electro-pop, underlaid dreamy synthesizer melodies with rapid electronic rhythms. Time, 3-D Stego and Dino Eye. - Six action toys based on characters from The Land Before Time(tm). One premium is included with each Kids Club Meal purchase between May 19 and June 29 while supplies last. The characters include Lumbering Littlefoot(tm), Mealtime Spike, Squirting squirt v. squirt·ed, squirt·ing, squirts v.intr. 1. To issue forth in a thin forceful stream or jet; spurt. 2. To eject liquid in a jet. v.tr. 1. Petrie(tm), Chomp, Chomp, Chomper(tm), Run-Around Cera(tm) and Tumbling Ducky. - Burger King will recreate the mystery and intrigue Intrigue See also Conspiracy. Borgias 15th-century family who stopped at nothing to gain power. [Ital. Hist.: Plumb, 59] Ems dispatch Bismarck’s purposely provocative memo on Spanish succession; sparked Franco-Prussian war (1870). of The Lost World: Jurassic Park(tm) in restaurants by playing music from the movie and with in-store merchandising merchandising Element of marketing concerned especially with the sale of goods and services to customers. One aspect of merchandising is advertising, which aims to capture the interest of the segment of the population most likely to buy the product. and point of purchase materials. In addition, a product tie-in will transform CHICKEN TENDERS(r) into dinosaur shaped DINO-TENDERS. - Packaging consisting of dinosaur graphics will reinforce The Lost World: Jurassic Park(tm) theme. Kids Club Meal packaging will highlight The Land Before Time(tm) theme and Burger King crowns with movie graphics will be available. - Four 30-second television commercials that feature The Lost World: Jurassic Park(tm) watch collection. Two television commercials support The Land Before Time(tm) promotion. -0- CONTACT: Kim Miller, 305/378-7277 or Zynyx Markting Communications Inc. Rob Anderson, 305/672-4422 |
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