Burger King Corp. and Walt Disney Pictures launch biggest holiday movie promotion ever; plans announced for future movie tie-ins.MIAMI--(BUSINESS WIRE)--Nov. 14, 1995--In continuation of its long-standing relationship, Burger King Corp. Tuesday launched its third movie tie-in with Walt Disney Noun 1. Walt Disney - United States film maker who pioneered animated cartoons and created such characters as Mickey Mouse and Donald Duck; founded Disneyland (1901-1966) Disney, Walter Elias Disney Pictures this year and its eighth in five years. The promotion with Toy Story, Walt Disney Pictures' first completely computer-generated animated film, is Burger King Corp.'s biggest holiday movie tie-in ever. Additionally, the fast food giant announced that it has cemented plans with Disney for joint promotional activity in 1996 including the spring re-release of Oliver and Company based on the Charles Dickens classic and the summer movie The Hunchback hunchback, abnormal outward curvature of the spine in the thoracic region. It is also known as kyphosis and humpback, and in its severe form a noticeable hump is evident on the back. of Notre Dame Notre Dame IPA: [nɔtʁ dam] is French for Our Lady, referring to the Virgin Mary. In the United States of America, Notre Dame . The promotion with Hunchback, Disney's 34th full-length animated feature, will mark Burger King Corp.'s tenth partnership with Walt Disney Pictures since 1991. Toy Story follows in the footsteps of The Lion King and Pocahontas, two of Burger King Corp.'s most successful Disney film tie-ins ever. "We have created a model alliance that is a win-win for both Burger King and Walt Disney Pictures," said John Cywinski, vice president of USA Marketing for Burger King Corp. "The Burger King/Disney partnership compliments our strategic plans and helps us both broaden our respective consumer bases. Through our relationship with Walt Disney Pictures we are aligned with the preeminent entertainment properties and marketers in the world today." According to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. Brett Dicker dick·er intr.v. dick·ered, dick·er·ing, dick·ers To bargain; barter. n. The act or process of bargaining. , senior vice president of promotions for Buena Vista Pictures Marketing Buena Vista Pictures Marketing is the marketing arm of Disney Studios, a unit of media giant ABC-Disney. Buena Vista Pictures Marketing markets the theatrical release of all the films produced by Disney Studios. , the two companies have a mutually beneficial Adj. 1. mutually beneficial - mutually dependent interdependent, mutualist dependent - relying on or requiring a person or thing for support, supply, or what is needed; "dependent children"; "dependent on moisture" working relationship as a result of their many years of joint promotional activity. "They understand our issues and we understand theirs. Burger King consistently brings enthusiasm and creativity to the table, and everything they do is extremely high quality," Dicker said. From Nov. 16 through Dec. 31, 1995, participating Burger King(R) restaurants will offer Kids Club Hamburger Meals featuring one of six exclusive Toy Story character toys for $1.99, while supplies last. These superior toys spark kids' imaginations with their equal boy-girl appeal and playability. And just in time for stocking stuffing, participating Burger King(R) restaurants will offer Toy Story hand puppets for $1.99 with the purchase of a Value Meal between Thanksgiving and Christmas, while supplies last. All of the toys and puppets are modeled after the movie's lead characters. Since the founding of the Burger King(R) Kids Club in 1990, Burger King has distributed more than 750 million premiums, an average of 21 premiums per child up to age eight in the nation today. Placed end-to-end, these 750 million premiums would stretch more than 60,000 miles, enough to circle the globe 2.5 times. The Toy Story promotion is supported by advertising created by Ammirati & Puris/Lintas, Uniworld Group Inc. and Sosa, Bromley, Aguilar, Noble & Associates as well as a comprehensive merchandising program provided by Alcone Marketing Group. Burger King Corp. is a subsidiary of Grand Metropolitan PLC, one of the United Kingdom's largest international companies. GrandMet is a world leader in the food and drinks business with sales of $12 billion. Other U.S. subsidiaries of GrandMet include The Pillsbury Co., Haagen-Dazs, Carillon carillon, in music: see bell. carillon Musical instrument consisting of at least 23 cast bronze bells tuned in chromatic order. Usually located in a tower, it is played from a keyboard. Most carillons encompass three to four octaves. Importers, Heublein Inc., The Paddington Corp. and Pearle Inc. Burger King Corp. and its franchisees operate more than 8,000 restaurants in 58 countries and international territories worldwide. In Fiscal Year 1994, Burger King had systemwide sales of $7.5 billion. In Fiscal Year 1994, Burger King contributed to GrandMet annual operating profits Operating profit (or loss) Revenue from a firm's regular activities less costs and expenses and before income deductions. operating profit See operating income. some $230 million and in the half year to March 1995, grew same store sales Same Store Sales A statistic used in retail industry analysis. It compares sales of stores that have been open for a year or more. Notes: This statistic allows investors to determine what portion of new sales has come from sales growth and what portion from the opening of by almost 7 percent, the highest in the industry. -0- Note To Media: Photo is on Business Wire's Photo Bulletin Board Service (BBS (1) (Bulletin Board System) A computer system used as an information source and forum for a particular interest group. They were widely used in the U.S. ). Call 800/221-2462 to download photos at no cost from Business Wire's BBS. CONTACT: Burger King Corp., Miami Cori Zywotow or Kim Miller, 305/378-7277 |
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