Burger King Corp. and Mondex USA Launch Smart Card Test in New York Area; Joint Test Allows Consumers to Earn Loyalty Points Toward Free Meals.LONG ISLAND, N.Y.--(BUSINESS WIRE)--June 3, 1998--Burger King Corp. and Mondex USA today USA Today National U.S. daily general-interest newspaper, the first of its kind. Launched in 1982 by Allen Neuharth, head of the Gannett newspaper chain, it reached a circulation of one million within a year and surpassed two million in the 1990s. kicked off a joint test that allows Burger King(R) restaurant customers to use Mondex electronic cash and earn loyalty points toward free food items -- all using a single, reloadable Mondex smart card featuring the Burger King logo. This is the first time in the United States Time in the United States, by law, is divided into nine standard time zones covering the states and its possessions, with most of the United States observing daylight saving time for part of the year. that Mondex cards can be obtained and reloaded directly at a merchant's store location. This is also the first time that Mondex USA is testing an on-chip loyalty program. The test is being conducted in four Long Island-area Burger King restaurants and will last approximately six months. "Our focus is on delivering the best-tasting food to our customers, and now we are exploring ways to improve convenience to our customers as well as offer a reward for their loyalty to our brand," said Marianela Aran, vice president, Brand Research and Development for Burger King Corp. "By offering Burger King-branded Mondex cardsfrom within our restaurants in this test, we hope to learn how smart cards Example of widely used contactless smart cards are Hong Kong's Octopus card, Paris' Calypso/Navigo card and Lisbon' LisboaViva card, which predate the ISO/IEC 14443 standard. The following tables list smart cards used for public transportation and other electronic purse applications. appeal to our customers." "We are thrilled to work with Burger King on this creative application of Mondex," said Janet S. Crane, president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Mondex USA. "We hope to learn how the value proposition grows for both consumers and Burger King when we combine loyalty and cash on a single card and issue it directly from the restaurant. We think this new concept will deliver convenience to customers, and bring the card to the top of their wallets." The Burger King Mondex card is the size of a credit card and can fit easily into consumers' wallets. Card-dispensing devices directly inside the restaurants allow Burger King customers to obtain Burger King Mondex cards loaded with $10 or $20 of Mondex value. Customers order their meals in the traditional fashion and pay using their Burger King Mondex cards. The customer confirms the payment and the amount is deducted from the card. Value-loading devices within the restaurants allow cardholders to reload (1) To load a program from disk into memory once again in order to run it. Reload is entirely different than reinstall. Reinstall means that you have to run the install program from a CD-ROM or floppy disk and perform the installation procedure over again. Mondex value using their ATM cards. Customers receive one loyalty point for every dollar spent. Points are stored on the chip automatically at the time of purchase. Loyalty points can be redeemed as follows: 10 points -- free breakfast value meal; 15 points -- free WHOPPER Whopper - WarGames (R) sandwich value meal; and 20 points -- free value meal of the customer's choice. The loyalty points will be issued for purchases made during the test period and will be redeemable at the participating restaurants for approximately six months after the test. Later this summer, the Burger King Mondex cards can be used at the drive -thru window at two of the participating test restaurants that are equipped with drive-thru service. The Burger King test is the first joint project conducted by all owners of Mondex USA. The Chase Manhattan Bank The Chase Manhattan Bank, now part of JPMorgan Chase, was formed by the merger of the Chase National Bank and the Bank of the Manhattan Company in 1955. The bank is headquartered in New York City. will process the Mondex transactions on behalf of the other six owners of Mondex USA. Chase has also upgraded seven of its ATMs in the area to load Mondex value. The owners of Mondex USA, separately and as a group, plan to test other distinctive value propositions in 1998 that will motivate card use in the U.S. marketplace. "Chase will leverage our technical experience in launching the New York City New York City: see New York, city. New York City City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S. Mondex program to move the Burger King program forward on behalf of all the owners of Mondex USA," said Ron Braco, senior vice president and electronic commerce executive of The Chase Manhattan Bank. "We are delighted that De La Rue La Rue may refer to:
De La Rue has provided the smart card POS (1) See point of sale and packet over SONET. (2) "Parent over shoulder." See digispeak. POS - point of sale terminals for the test. Gemplus manufactured, personalized, and customized the Burger King Mondex cards being used. Giesecke & Devrient America Inc. supplied the smart card dispensing machines located within each Burger King test restaurant. Headquartered in San Francisco San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden , Mondex USA was formed in April 1997 and is owned by seven U.S. financial service organizations: The Chase Manhattan Bank, Citibank Universal Card Services, First Chicago NBD NBD Next Business Day NBD National Bank of Dubai (United Arab Emirates) NBD No Big Deal NBD Network Block Device (Linux) NBD Nucleotide Binding Domain NBD New Business Development , MasterCard, Michigan National Bank Michigan National Bank was established on 31 December 1940 when Howard J Stoddard consolidatied six Michigan banks: First National Bank and Trust Company of Grand Rapids, First National Trust and Savings Bank of Port Huron, Lansing National Bank, Battle Creek's Security National , Morgan Stanley Dean Witter & Co. (NOVUS), and Wells Fargo. Mondex purchase transactions are "chip-to-chip" and do not require centralized clearing or settlement of purchases. Burger King Corp. and its franchises operate more than 9,600 restaurants in all 50 states, 55 countries and in international territories around the world. In fiscal year 1997, Burger King had systemwide sales of $9.8 billion. Burger King is a subsidiary of Diageo, plc, one of the largest branded consumer products businesses. To learn more, visit both companies' web sites at burgerking.com and mondexusa.com.
CONTACT: Burger King Corp.
Kim Miller or Charles Nicolas, 305/378-7277
or
Mondex USA, San Francisco
Janet Otsuki, 415/645-6919
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