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Burger King Corp. Sweepstakes Gives Visa[R] Cardholders the Chance to HAVE IT YOUR WAY[R] with Amazon Gift Cards.


MIAMI Miami, cities, United States
Miami (mīăm`ē, –ə).

1 City (1990 pop. 358,548), seat of Dade co., SE Fla., on Biscayne Bay at the mouth of the Miami River; inc. 1896.
 -- In true HAVE IT YOUR WAY[R] spirit, Burger King Corp. (NYSE NYSE

See: New York Stock Exchange
:BKC BKC Burger King Corporation
BKC Bible Knowledge Commentary
BKC Burgess Kershaw Consultants
BKC Bethany Korean Church
BKC Backup Catalog
BKC BatchKennisCentrum (Dutch: Batch Knowledge Centre)
BKC Backup Copy
) is rewarding guests who use their Visa cards with chances to win the ultimate customizable prize - a $1,000 Amazon.com Gift Card or $1,000 Amazon.ca Gift Certificate. Whether it's a book or flat-screen television, winners will have the opportunity to choose their own Amazon.com or Amazon.ca items when they use their prize. Between Jan. 5 and March 4, 2009, when guests at participating BURGER KING[R] restaurants in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area.  and Canada use their Visa card in the restaurant, they will be automatically entered for a chance to win one of 50 $1,000 Amazon.com Gift Cards or Amazon.ca Gift Certificates.

"This sweepstakes exemplifies personalization Custom tailoring information to the individual. On the Web, personalization means returning a page that has been customized for the user, taking into consideration that person's habits and preferences.  and choice, which are key components of the BURGER KING[R] brand promise," said Cindy Syracuse, senior director, cultural marketing, Burger King Corp. "We're always looking for Looking for

In the context of general equities, this describing a buy interest in which a dealer is asked to offer stock, often involving a capital commitment. Antithesis of in touch with.
 new ways to bring our HAVE IT YOUR WAY[R] philosophy to life for our guests. This sweepstakes offering an Amazon Gift Card prize embodies that goal."

No purchase or obligation necessary to enter or win. The promotion will be supported with in-restaurant merchandising merchandising

Element of marketing concerned especially with the sale of goods and services to customers. One aspect of merchandising is advertising, which aims to capture the interest of the segment of the population most likely to buy the product.
, local media promotions, and online presence at www.bk.com/visa. For official rules, including details on non-purchase entries, please visit a participating BURGER KING[R] restaurant or www.bk.com/visa. Neither Amazon.com nor Amazon.ca are sponsors of this promotion.

About Burger King Corporation

The BURGER KING[R] system operates more than 11,600 restaurants in all 50 states and in 73 countries and U.S. territories worldwide. Approximately 90 percent of BURGER KING[R] restaurants are owned and operated by independent franchisees, many of them family-owned operations that have been in business for decades. In 2008, Fortune magazine ranked Burger King Corp. among America's 1,000 largest corporations and Ad Week named it one of the top three industry-changing advertisers within the last three decades. To learn more about Burger King Corp., please visit the company's Web site at www.bk.com.
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Copyright 2009 Gale, Cengage Learning. All rights reserved.

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Publication:Business Wire
Date:Jan 8, 2009
Words:344
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