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Burger King Corp. Names Four New Senior Vice Presidents as Company Ramps Up for Growth in Fiscal '08.


MIAMI Miami, cities, United States
Miami (mīăm`ē, –ə).

1 City (1990 pop. 358,548), seat of Dade co., SE Fla., on Biscayne Bay at the mouth of the Miami River; inc. 1896.
 -- Burger King Corp. (NYSE NYSE

See: New York Stock Exchange
:BKC BKC Burger King Corporation
BKC Bible Knowledge Commentary
BKC Burgess Kershaw Consultants
BKC Bethany Korean Church
BKC Backup Catalog
BKC BatchKennisCentrum (Dutch: Batch Knowledge Centre)
BKC Backup Copy
) today announced senior leadership appointments in four key departments as the company positions itself to meet aggressive global growth targets in fiscal 2008.

Marketing

Mike Kappitt has been named senior vice president, global business intelligence and strategy. He will report to Russ Klein, president, global marketing, strategy and innovation. Kappitt served most recently as vice president of consumer insights and performance analysis for Burger King Corp. In this role, Kappitt supported development of new products, promotions, advertising, and strategic platforms for the BURGER KING[R] core consumer. In his new role, Kappitt will oversee consumer insights and performance analytics globally, as well as the trade area analytics that inform development decisions. He will also retain his responsibilities for global sales forecasting Sales forecast

A key input to a firm's financial planning process. External sales forecasts are based on historical experience, statistical analysis, and consideration of various macroeconomic factors.
, and for pricing decisions for new and existing products.

Development

Jonathan Fitzpatrick has been promoted to senior vice president, development and franchising, reporting to Chuck Fallon, president, North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere. . In his new role, Fitzpatrick will be responsible for strengthening restaurant development and remodels, real estate management, construction, franchising and market planning. Fitzpatrick spent the last two years as vice president of information technology, introducing and implementing new systems worldwide, while working alongside company leaders and franchisees.

Operations

John Reckert assumes the role of senior vice president, global operations Global Operations is a first-person shooter computer game developed by Barking Dog Studios and published by both Crave Entertainment and Electronic Arts. It was released in March of 2002, following its public multiplayer beta version which contained only the Quebec map.  research and development (R&D), reporting to Jim Hyatt, executive vice president and chief global operations officer. In his most recent position, Reckert was responsible for the rollout of critical HAVE IT YOUR WAY[R] technology, such as the conversion of BURGER KING[R] company restaurants to new flexible batch broilers. These broilers enable the company to offer a broader menu selection while reducing the operational costs associated with flame broiled broil 1  
v. broiled, broil·ing, broils

v.tr.
1. To cook by direct radiant heat, as over a grill or under an electric element.

2. To expose to great heat.

v.
 cooking. He also helped complete the rollout to company restaurants of the Kitchen Minder, an automated au·to·mate  
v. au·to·mat·ed, au·to·mat·ing, au·to·mates

v.tr.
1. To convert to automatic operation: automate a factory.

2.
 product management system designed to measure crew performance. Reckert has supported recent quality-assurance initiatives, including a new specifications system that collects a range of product audit and distribution information, and makes it accessible through the Internet to key managers.

Finance

Chris Anderson Chris Anderson may mean:
  • Chris Anderson (TED), curator of the TED Conference
  • Chris Anderson (writer), author, journalist, editor-in-chief of Wired Magazine
 has been promoted to senior vice president of finance, reporting to Ben Wells, executive vice president, chief financial officer. Anderson will continue managing the company's consolidation, external reporting and USA Accounting groups. His responsibilities have expanded to include oversight of risk management, franchise finance and credit & collections.

"Mike, Jonathan, John and Chris have each in their own way been vital to the success of the BURGER KING[R] brand," said CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  John Chidsey. "As we look to rapidly increase our global footprint this year, I am confident that they are the right people to help drive the company's growth and help position us for continued success."

About Burger King Corp.

The BURGER KING[R] system operates more than 11,200 restaurants in all 50 states and in more than 66 countries and U.S. territories worldwide. Approximately 90 percent of BURGER KING[R] restaurants are owned and operated by independent franchisees, many of them family-owned operations that have been in business for decades. To learn more about Burger King Corp., please visit the company's Web site at http://www.bk.com.
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Publication:Business Wire
Date:Jul 25, 2007
Words:525
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