Burger King Corp. Encourages Voters to Exercise Their HAVE IT YOUR WAY(R) Right to Vote.Non-Partisan non-partisan Adjective not supporting any single political party Interactive Campaign Urges BURGER KING[R] Restaurant Guests to Speak Up at the Polls for the Presidential Election MIAMI Miami, cities, United States Miami (mīăm`ē, –ə). 1 City (1990 pop. 358,548), seat of Dade co., SE Fla., on Biscayne Bay at the mouth of the Miami River; inc. 1896. -- Burger King Corp. (NYSE NYSE See: New York Stock Exchange :BKC BKC Burger King Corporation BKC Bible Knowledge Commentary BKC Burgess Kershaw Consultants BKC Bethany Korean Church BKC Backup Catalog BKC BatchKennisCentrum (Dutch: Batch Knowledge Centre) BKC Backup Copy ) announced today a national campaign that urges restaurant guests to make their political opinions - whatever they may be - heard just as freely as they do their orders at BURGER KING[R] restaurants. The advertisement features a fast-paced Adj. 1. fast-paced - of communication that proceeds rapidly; "a fast-paced talker"; "fast-paced fiction" fast - acting or moving or capable of acting or moving quickly; "fast film"; "on the fast track in school"; "set a fast pace"; "a fast car" montage montage (mŏntäzh`, Fr. môNtäzh`), the art and technique of motion-picture editing in which contrasting shots or sequences are used to effect emotional or intellectual responses. of real drive-thru restaurant guests in the act of exercising their HAVE IT YOUR WAY[R] right when placing their customized food orders at the drive-through window. BURGER KING[R] restaurant guests are never afraid to ask for what they want, and Burger King Corp. encourages all Americans to make their voices heard by voting in the presidential election on Nov. 4. "At its core, the BURGER KING[R] brand promise is all about empowerment em·pow·er tr.v. em·pow·ered, em·pow·er·ing, em·pow·ers 1. To invest with power, especially legal power or official authority. See Synonyms at authorize. 2. and choice, and there is no better time than a national election to reinforce the importance of exercising the ultimate choice - the right to vote," said Brian Gies, vice president of marketing impact, Burger King Corp. "We know our customers have a voice; we hear it every day. We're simply encouraging them to use that voice at the polls on Nov. 4." On Sept. 24, Burger King Corp. will also launch interactive Facebook and MySpace applications that not only allow users of the social networking sites A Web site that provides a virtual community for people interested in a particular subject or just to "hang out" together. Members create their own online "profile" with biographical data, pictures, likes, dislikes and any other information they choose to post. to showcase their own political opinions, but also compare their views on the big issues to those of their friends in an engaging way. After completing a short, lively survey, the BK[R] "Poll-A-Rizer" calculates and charts the results to show where consumers and their friends fall on the political spectrum. Once views are shared, friends can have fun taking a look at who the Poll-A-Rizer says they might want to pick as "advisors" or debate as "opponents" during the final months of the election season. The application will be available for download To receive a file transmitted over a network. In any communications session, "download" means receive, and "upload" means send. The download/upload often implies a big/little scenario, in which data is being downloaded from the "big" server into the "little" user's computer. on both Facebook and MySpace, as well as at www.haveityourway08.com, which will drive consumers to a landing site and a direct link allowing them to download the Poll-A-Rizer application to either of the two sites. Additionally, consumers can choose to connect to the "Rock the Vote" Web site, www.rockthevote.com, where they can register to vote in the upcoming election. This is the second non-partisan, pro-vote campaign launched by Burger King Corp. The first featured various musical artists and urged Americans to participate in the 2004 election. About Burger King Corporation The BURGER KING[R] system operates more than 11,500 restaurants in all 50 states and in 71 countries and U.S. territories worldwide. Approximately 90 percent of BURGER KING[R] restaurants are owned and operated by independent franchisees, many of them family-owned operations that have been in business for decades. In 2008, Fortune magazine ranked Burger King Corp. among America's 1,000 largest corporations. To learn more about Burger King Corp. please visit the company's Web site at www.bk.com. |
|
||||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion