Burger King Corp. Announces Deal With DreamWorks.LOS ANGELES--(BUSINESS WIRE)--Oct. 14, 1997-- "Small Soldiers" Set for Summer 1998 Release Burger King Corp. announced an agreement with DreamWorks SKG SKG Stichting Kwaliteit Gevelbouw (Dutch) SKG Spielberg, Katzenberg,and Geffen (DreamWorks Studios) SKG Thessaloniki, Greece - Thessaloniki (Airport Code) SKG Smith and Kraus Global naming the fast food giant as the exclusive worldwide restaurant promotional partner for the Summer 1998 theatrical release of "Small Soldiers." Burger King will launch the promotion in the summer of 1998 in conjunction with the release of the movie. Special premiums, based on characters from "Small Soldiers," will be available in restaurants. As part of the agreement, Burger King also has the right to use characters and scenes from the movie for advertising, packaging, merchandising and other premium offers. "Our brand personalities have numerous similarities, we both provide consumers exactly what they want -- DreamWorks provides outstanding entertainment and Burger King delivers superior taste," said Richard Taylor Richard Taylor is the name of:
Anne Giangardella, Head of Promotions for DreamWorks Consumer Products, agreed. "Burger King has proved to be an enormously successful marketer in the arena of entertainment-based food promotions, and their level of commitment to 'Small Soldiers' will be evident through heavy media support and creative execution of consumer offers," she said. Blending live action with state-of-the-art computer animation, the "Small Soldiers" battle is on between a small but intrepid band of monstrous-looking creatures and a platoon of war-loving commandos. But this is not some alien planet Alien Planet is a roughly 1¾ hour special on Discovery Channel about two Internationally built robot probes investigating for alien life on the fictional planet Darwin IV. ; this is Suburbia, U.S.A...and the soldiers are prototypes of the most advanced toys ever imagined. "Small Soldiers" will be directed by Joe Dante ("Gremlins," "Innerspace"), and stars Gregory Smith
Gregory Edward Smith (born July 6, 1983) is a Canadian/American actor. ("Andre", "Harriet the Spy") and Kirsten Dunst Kirsten[1] Caroline Dunst (born April 30, 1982) is an American actress, known for her roles in (for which she received a Golden Globe nomination), The Virgin Suicides, Marie Antoinette, and Bring It On ("Interview With the Vampire
Wilson was born and brought up in Leicester. He left school at 16 and worked in factories and numerous other jobs while reading in his spare time. ("Casper", "The Lost World: Jurassic Park
Jurassic Park is a techno-thriller novel written by Michael Crichton that was published in 1990. ") and Michael Finnell ("Gremlins", "Innerspace"), with the Academy Award-winning teams of Stan Winston Studios and Industrial Light & Magic creating the special effects special effects, in motion pictures, cinematographic techniques that create illusions in the audience's minds as well as the illusions created using these techniques. for the film. "Small Soldiers" is a co-production of DreamWorks Pictures (domestic distribution) and Universal Pictures (international distribution). DreamWorks SKG is a multi-faceted entertainment studio formed in October 1994 by Steven Spielberg, Jeffrey Katzenberg and David Geffen. Burger King Corp. and its franchisees operate more than 9,200 restaurants in 56 countries and international territories worldwide. In fiscal year 1996, it had system-wide sales of $9 billion. Burger King Corp. is a subsidiary of Grand Metropolitan PLC, one of the world's leading branded consumer products businesses. CONTACT: Burger King Corp. Kim Miller, 305/378-7277 or DreamWorks Jerry Schmitz, 818/733-9657 |
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