Burger King Appoints Equity Marketing a Premiums Agency of Record.LOS LOS Length of stay, see there ANGELES--(BUSINESS WIRE)--Sept. 20, 1996--Equity Marketing Inc. (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on :EMAK) and Burger King Corp. today jointly announced the appointment of Equity Marketing as a Premiums Agency of Record. Under the agreement, Equity Marketing will be in a position to expand upon its current focus on children's premiums to include the full spectrum of Burger King Corp.'s domestic and international premium activities. The agreement is not expected to have any financial impact on Equity Marketing's 1996 performance. "Our agreement with Equity Marketing formalizes our already strong working relationship and illustrates our long-term Long-term Three or more years. In the context of accounting, more than 1 year. long-term 1. Of or relating to a gain or loss in the value of a security that has been held over a specific length of time. Compare short-term. commitment to the use of premiums in Burger King Corporation's marketing strategy," said Paul Clayton For the English football (soccer) player, see Paul Clayton (footballer) For the Coronation Street character, see Paul Clayton (Coronation Street) Paul Clayton (3 March 1931 - 30 March 1967) was born Paul Clayton Worthington in New Bedford, Massachusetts. , senior vice president of worldwide marketing for Burger King. "We are extremely pleased to see our 10-year relationship with Burger King continue to evolve," stated Don Kurz and Stephen Robeck, co-chief executive officers of Equity Marketing. "This represents a significant threshold in our growth. We believe our broader role will lead to an increase in the predictability of our operational performance. Additionally, given the trends in our other businesses, we expect to continue to make progress on our revenue diversification Diversification A risk management technique that mixes a wide variety of investments within a portfolio. It is designed to minimize the impact of any one security on overall portfolio performance. Notes: Diversification is possibly the greatest way to reduce the risk. strategy in the years ahead." Equity Marketing Inc. designs, develops, produces and distributes a wide variety of custom toy, gift and other products based upon characters from popular entertainment properties. CONTACT: Equity Marketing Inc. Ken Fisher Ken Fisher can refer to:
or Morgen-Walke Associates Inc. Doug Sherk, Suzanne Craig, Lisa Laukkanen, 415/296-7383 Emily Dupree, Andrew Cella, 212/850-5698 |
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