Burgeoning Amount of Content Being Created and Distributed, Augments Demand for Storage Systems.PALO ALTO Palo Alto, city, California Palo Alto (păl`ō ăl`tō), city (1990 pop. 55,900), Santa Clara co., W Calif.; inc. 1894. Although primarily residential, Palo Alto has aerospace, electronics, and advanced research industries. , Calif. -- The increasing amount of information stored in digital format is fueling demand for storage products. Be it digital audio, video, animation or unstructured data Data that does not reside in fixed locations. Free-form text in a word processing document is a typical example. Contrast with structured data. See free-form database. , storage requirements of the enterprise and media industries is escalating due to the flexibility and ease offered to users to access data. To optimize this opportunity, vendors of digital media storage systems are persistently working towards offering more reliable, scalable and high throughput products. New analysis from Frost & Sullivan (http://www.digitalmedia.frost.com), World Digital Media Storage Markets, finds that market earned revenues of over $24.3 billion in 2006 and estimates this to reach $49.3 billion in 2012. If you are interested in a virtual brochure, which provides manufacturers, end users, and other industry participants with an overview of the World Digital Media Storage Markets, then send an e-mail to Mireya Castilla, Corporate Communications Corporate communications is the process of facilitating information and knowledge exchanges with internal and key external groups and individuals that have a direct relationship with an enterprise. , at mireya.castilla@frost.com, with your full name, company name, title, telephone number, city, state, country and e-mail address See Internet address. e-mail address - electronic mail address . Upon receipt of the above information, an overview will be sent to you by e-mail. One of the key trends in the industry has been the migration of content from tape to disk due to the reduced prices of the latter and its enhanced performance and storage capacities. However, the transition from analog to digitized content is bound to happen gradually, as a significant portion of the industry continues to maintain very large video tape based libraries and few have complete digital workflow In print publishing, using the computer to lay out text and illustrations prior to creating film negatives for every page or going directly to plate. Prior to digital workflow, the typesetting and pre-press stages were far more time consuming and labor-intensive. processes in place. On the other hand, enhanced video services expect to underscore the need for high performance storage systems. "Digital assets such as video are large files and need specialized and sophisticated equipment to handle such content throughout its life cycle," says Frost & Sullivan Senior Analyst Zippy Aima. "As IT departments are faced with the challenge of storing this vast amount of content in a cost effective fashion by deploying products that can not only preserve information but also allow fast access and retrieval, they will look for advanced, more secure and flexible storage systems." For now, the storage market is poised to witness double-digit growth for the period spanning 2007-2013. The enterprise market for storage is stable and will witness modest growth rates Growth Rates The compounded annualized rate of growth of a company's revenues, earnings, dividends, or other figures. Notes: Remember, historically high growth rates don't always mean a high rate of growth looking into the future. in comparison to media and entertainment which is currently a hot spot for storage vendors. "Overall, rapid changes in technology formats have resulted in the need for increased storage capacity, intelligent storage management platforms, change in the form factor, lower prices and enhanced performance," notes Aima. "These factors coupled with new delivery mechanisms for content distribution will drive growth and demand for storage technology and products in this mature market." North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere. continues to be the dominant market for most of the storage vendors but with the penetration of digital technology in other regions such as Europe, Middle-East and Africa (EMEA (Europe, Middle East, Africa) Refers to that region of the world. For example, one might see products packaged differently for the UK, EMEA and Asia Pacific markets. ) and Asia-Pacific, vendors will see a boost in the revenues generated globally. World Digital Media Storage Markets is part of the Digital Media Growth Partnership Services program, which includes research in the following markets: content protection and digital rights management, digital asset management, nonlinear editing See nonlinear video editing. , video encoding, video streaming See streaming video and video stream. , video servers, broadcast switchers and marketing process optimization Process optimization is the practice of making changes or adjustments to a process, to get results. Optimization is the use of specific techniques to determine the most cost effective and efficient solution to a problem or design for a process. . All research included in subscriptions provide detailed market opportunities and industry trends that have been evaluated following extensive interviews with market participants. Interviews with the press are available. Frost & Sullivan, the Growth Consulting Company Noun 1. consulting company - a firm of experts providing professional advice to an organization for a fee consulting firm business firm, firm, house - the members of a business organization that owns or operates one or more establishments; "he worked for a , partners with clients to accelerate their growth. The company's Growth Partnership Services, Growth Consulting and Career Best Practices empower clients to create a growth focused culture that generates, evaluates and implements effective growth strategies. Frost & Sullivan employs over 45 years of experience in partnering with Global 1000 companies, emerging businesses and the investment community from more than 30 offices on six continents. For more information about Frost & Sullivan's Growth Partnerships, visit http://www.frost.com. World Digital Media Storage Markets N0CC-70 |
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