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Bure and Investor Form Joint Company Within CRM - Customer Group AB.


Business Editors

STOCKHOLM, Sweden--(BUSINESS WIRE)--June 26, 2001

Bure Equity AB and Investor AB Investor AB is a Swedish investment company, founded in 1916 and still controlled by the Wallenberg family. The company owns a controlling stake in several large Swedish companies. In 2006 it had a market value of 119 billion kronor (€13 billion). ($16 billion).  are forming a joint group of specialist companies within Customer Relationship Management (CRM (Customer Relationship Management) An integrated information system that is used to plan, schedule and control the presales and postsales activities in an organization. ).

The first two building blocks in the new Group, Customer Group AB, are Vendator Institutet and Oculos. Bure will have an ownership of 40 per cent in Customer Group and Investor 20 per cent.

Customer Group will bring together companies within the different segments of the CRM sector and form a "one stop shop" for companies which are changing their organisations from focusing on products to focusing on customers.

Vendator, which is a wholly-owned subsidiary of Bure, operates in sales and service oriented training and within change management. Oculos, with Investors wholly-owned subsidiary, Investor Growth Capital, as its largest owner, specialises in IT support for CRM and customer focused business development. Customer Group will initially have sales of SEK SEK

In currencies, this is the abbreviation for the Swedish Krona.

Notes:
The currency market, also known as the Foreign Exchange market, is the largest financial market in the world, with a daily average volume of over US $1 trillion.
 100M and around 100 staff.

"An extensive process of change from product to customer orientation Customer orientation (CO) is the set of beliefs in sales that says that customer needs and satisfaction are the priority of an organization. It focuses on dynamic interactions between the organization and customers as well as competitors in the market and its internal stakeholders.  is underway in large companies all over the world. This creates a strong demand for services within strategy and implementation of new systems and services," says Sven-Ake Lewin, Senior Investment Manager of e-Knowledge in Bure Equity. " Customer Group will be one of the first companies in the world to offer complete solutions within CRM services. The intention is to attract rapidly more specialist companies and top consultants in order to build an leading operator in the Nordic market for CRM."

"This is an aggressive investment in a sector which has a very considerable growth potential," adds Sven-Ake Lewin. "Our investment in Customer Group is eminently compatible with Bure's strategy to invest in knowledge-intensive companies with a significant growth potential."

"As the largest owner in Oculos we see this as a very interesting development of Oculos' operations", says Hakan Jansson, Senior Investment Manager, Investor Growth Capital. "We see a significant potential with the formation Customer Group, considering the growth potential of the CRM market."

Information about Bure Equity AB

Bure is a growth and knowledge company within private equity. The business objective as an active owner is to contribute capital and competence to create high growth in value for the shareholders. Bure invests mainly in unlisted companies within Telecom, IT, Media and e-Knowledge. www.bure.se

Information about Investor AB

Investor AB is the largest investment company in Sweden. The business objective is to create value for the shareholders through a long-term active ownership and active investment operations. The annual yield over the past 20 years has averaged 27 per cent. .

Investor is the leading owner in ABB n. 1. Among weavers, yarn for the warp. Hence, abb wool is wool for the abb s>.

Noun 1. ABB - an urban hit squad and guerrilla group of the Communist Party in the Philippines; formed in the 1980s
, AstraZeneca, Atlas Copco Atlas Copco is a Swedish industrial company that was founded in 1873. It manufactures industrial tooling and equipment.

The Atlas Copco Group, founded already in 1873, is a global industrial group of companies headquartered in Stockholm, Sweden.
, Electrolux, Ericsson, Gambro, OM Saab AB, Scania, SEB Noun 1. SEB - a form of staphylococcal enterotoxin that has been used as an incapacitating agent in biological warfare
staphylococcal enterotoxin B
 and WM-data. Investor also owns a growing portfolio of new, listed and unlisted companies within the growth sectors, IT and healthcare. Investor has allocated USD USD

In currencies, this is the abbreviation for the U.S. Dollar.

Notes:
The currency market, also known as the Foreign Exchange market, is the largest financial market in the world, with a daily average volume of over US $1 trillion.
 3 billion to business area New Investments. In addition to its head office in Stockholm, Investor has offices in Amsterdam, Hong Kong Hong Kong (hŏng kŏng), Mandarin Xianggang, special administrative region of China, formerly a British crown colony (2005 est. pop. 6,899,000), land area 422 sq mi (1,092 sq km), adjacent to Guangdong prov. , London, New York New York, state, United States
New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of
 and Palo Alto.

www.investorab.com

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Publication:Business Wire
Geographic Code:4EUSW
Date:Jun 26, 2001
Words:537
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