Bure Invests in Training Company Celemi.Business Editors GOTEBORG Gö·te·borg A city of southwest Sweden on the Kattegat at the starting point of the Göta Canal system. Founded in 1604, it is a major port and industrial center. Population: 509,000. Noun 1. , Sweden--(BUSINESS WIRE)--June 20, 2001 Bure Bure can be:
In currencies, this is the abbreviation for the Swedish Krona. Notes: The currency market, also known as the Foreign Exchange market, is the largest financial market in the world, with a daily average volume of over US $1 trillion. 40M in Celemiab Group AB. Celemi Former Learning Methods International (LMI) founded in 1985 and renamed as Celemi AB in 1994, is a Swedish company formed by Klas Mellander teams up with Margareta Barchan and Krister Nathanaelson. is an international consultancy and training company that helps companies improve their results through business simulations Business simulation is simulation used for business training or analysis. It can be scenario-based or numeric-based, and it sometimes involves simulation games on personal computers or board games. and advanced training solutions. Bure is thereby strengthening its position as a leading investor in the field of training. Celemi was founded in 1986, and is now a market leader in strategic education programs. The company operates globally, with offices in Sweden, the USA, the UK, Belgium and Germany, and representatives in around a further 20 countries. The company had a turnover of SEK 140M in 2000, and approximately 100 employees. Celemi offers solutions to customers so they can achieve better results through training in corporate mergers, product launches and the introduction of new corporate strategies, for example. By using training as a strategic resource, companies can build long-lasting competitive advantages. Celemi's customers include many major international corporations, such as Ericsson, Inter IKEA IKEA Ingvar Kamprad Elmtaryd Agunnaryd (Swedish home furnishings retailer founder's initials and location) Systems, Pharmacia Corporation, Siemens and DaimlerChrysler. "One of the strongest growth segments in training is strategic training solutions that have a clear impact on larger companies' results. Celemi is a highly interesting company in this segment. Over the past five years, growth in Celemi has been between 25 and 30 percent a year, and it is our ambition to help further strengthen this growth. The investment in Celemi is a fine complement to Bure's other investments in the field of e-Knowledge, where Mercuri for example has an overlapping customer base," says Sven-Ake Lewin, Senior Investment Manager e-Knowledge. "We view Bure as a proactive owner with a strong capital base, and one that understands the training industry. Celemi fits in well with Bure's long-term Long-term Three or more years. In the context of accounting, more than 1 year. long-term 1. Of or relating to a gain or loss in the value of a security that has been held over a specific length of time. Compare short-term. investments in the field of e-Knowledge. The goal for Celemi now is to further strengthen its market position with greater penetration in the prioritised markets, both through acquisitions and potential co-operation with other training companies within Bure," says Margareta Barchan, founder of Celemi. The e-Knowledge investment area comprises Mercuri International, Informator Training Group International, schools company Vittra, Scandinavian Retail Center and the Vendator Institute. Bure Equity AB |
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