Burda Ciscom Unites Information Technology Worlds with Vitria's BusinessWare; Leading German ASP selects Vitria for Global Backbone.Business Editors SUNNYVALE, Calif. & OFFENBURG, Germany--(BUSINESS WIRE)--March 11, 2002 Vitria (Nasdaq:VITR VITR Vitria Technologies (stock symbol) VITR Visible and Thermal Infrared Radiometer ) today announced that Burda Ciscom has selected Vitria as its global standard for integration. Burda Ciscom provides branch-oriented "customer relationship management (CRM (Customer Relationship Management) An integrated information system that is used to plan, schedule and control the presales and postsales activities in an organization. )-for-rent" media, mail order and e-commerce solutions that optimise the entire range of customer relationships. By employing Vitria's BusinessWare, Burda Ciscom adds open interfaces to its system environment, ensuring standard communication within and across its customer's installations. Vitria provides the core communication infrastructure within the Burda Ciscom system environment and guarantees efficient and standardised communication between its CRM, order management, data warehouse and computer telephony integration Computer Telephony Integration - Computer Telephone Integration (CTI (Computer Telephone Integration) Combining data with voice systems in order to enhance telephone services. For example, automatic number identification (ANI) allows a caller's records to be retrieved from the database while the call is routed to the appropriate party. ) solutions. This ensures that the Burda Ciscom system environment remains flexible and easy to maintain, which is vital any application service provider (ASP) business. Customers who order new ASP functionality will have them running integrated to other processes within days instead of months. Vitria will also be used to automate internal Burda Ciscom business processes, to connect ASP customers and to automatically integrate all internal and external business processes. "When faced with the strategic decision on a company-wide integration infrastructure, Burda Ciscom opted for BusinessWare because Vitria offers an innovative and market-proven standard solution," said Alexander Markert, manager, Business Development at Burda Ciscom GmbH in Offenburg. "Vitria's history, philosophy and market positioning qualify the company to become a reliable long-term partner for Burda Ciscom." Martin Schroder, managing director, Central Europe Central Europe is the region lying between the variously and vaguely defined areas of Eastern and Western Europe. In addition, Northern, Southern and Southeastern Europe may variously delimit or overlap into Central Europe. at Vitria in Munich added: "Burda Ciscom's choice of Vitria for the automation of the mission-critical business added processes reinforces our European marketing strategy. BusinessWare is an integration platform that satisfies the demanding requirements of companies looking for Looking for In the context of general equities, this describing a buy interest in which a dealer is asked to offer stock, often involving a capital commitment. Antithesis of in touch with. rapid and complete integration of their ASP offerings." Burda Ciscom GmbH is a joint subsidiary of the Hubert Burda Media Hubert Burda Media is a privately held, family owned global media company with its origins in printing and magazine publishing. The company is headquartered in Offenburg and Munich, has additional main offices in Berlin and Hamburg and has more than 7400 employees. companies Burda Direct and Burda Systems. About Vitria Vitria Technology, Inc. (NASDAQ:VITR) is the leading provider of innovative integration solutions. The company pioneered the enterprise application integration market in 1994 and the use of business process management in 1997, and is now the first integration solution provider to solve integration challenges through collaborative applications. With 35 offices around the world, Vitria's customer base includes such companies as Bell South, The Blue Cross Blue Shield Blue Shield A US not-for-profit health care insurer that is a reimbursement intermediary for physicians. Cf Blue Cross. Association, BP, DaimlerChrysler Bank, Dana, Generali, The Goodyear Tire & Rubber Company, PacifiCare Health Systems PacifiCare Health Systems (former NYSE: PHS) was a Fortune 500 healthcare company based in Cypress, California. It was acquired by UnitedHealth Group (NYSE: UNH) in late 2005, which continues to market health plans under the PacifiCare name. , Reynolds and Reynolds, Schneider Logistics, Sprint, Trane, and Trans Union, and The United States' Departments of Defense and Veteran's Affairs. For more information call 408-212-2700, email info@vitria.com or visit www.vitria.com. |
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