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Burberry's upmarket image returns.


LUXURY goods firm Burberry has followed up a successful return to London Fashion Week by posting sales figures at the top end of expectations.

The group's shares rose by more than 3% after it reported a positive response from shoppers to its autumn and winter collection.

Like-for-like sales Like-for-Like Sales

The portion of current sales achieved through activities that are comparable to the activities of the previous year.

Notes:
Using like-for-like sales is a method of valuation that attempts to exclude any effects of expansion, acquisition, or other
 in stores rose 5% in the quarter to September 30, compared with a flat performance in the first quarter. The UK was again one of the company's best performing markets as visitors to London took advantage of the weak pound.

After shrugging off links with "chav chav
Noun

Brit slang, derogatory a young working-class person who dresses in casual sports clothes
" culture in recent years, the brand has regained its upmarket up·mar·ket  
adj.
Appealing to or designed for high-income consumers; upscale: "He turned up in well-cut clothes . . . and upmarket felt hats" New Yorker.
 reputation.

Evolution Securities analyst Dennis Weber said: "Today's statement confirms our view that the Burberry brand is likely to continue to outperform the rest of the luxury sector."
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Publication:The Journal (Newcastle, England)
Date:Oct 15, 2009
Words:132
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