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BurJuman Reiterates its Position as the Finest Luxury Shopping Destination in the Middle East at Arabian Travel Market 2008.

BurJuman Reiterates its Position as the Finest Luxury Shopping Destination in the Middle East at Arabian Travel Market 2008

For the eighth consecutive year, BurJuman - the residence of high fashion - will reinforce its position as the region's ultimate luxury shopping destination, at Arabian Travel Market (ATM) from May 6-9, 2008.

Exhibiting at the Dubai Tourism and Commerce Marketing (DTCM) stand, BurJuman will use its presence at the ATM to strengthen strategic alliances with hotels, tour operators and travel agents, while highlighting its position as the unrivalled luxury shopping destination offering the finest in luxury shopping choices. With more than 300 world renowned brands that make up its retail portfolio, BurJuman today holds the world's top spot in having the highest concentration of luxury brands under one roof.

ATM 2008 also provides BurJuman with an opportunity to showcase its role as a retail, hospitality and commercial hub, committed to successfully tapping into the expanding tourism market locally and internationally.

"In addition to the retail offer, the BurJuman complex includes a state-of-the-art 29-storey Business Tower, the BurJuman Residence, and the BurJuman Rotana Suites, giving tourists and residents alike a unique opportunity to enjoy luxury living, working and shopping in one development. This growing trend of lifestyle destinations is becoming increasingly popular and BurJuman is taking a leadership position in this regard," said Ms. Sabina Khandwani, Head of PR and Marketing, BurJuman.

With a significant increase in visitors from more than 100 countries compared to last year, the ATM is an ideal platform for BurJuman to consolidate and establish new business relationships in the diverse hospitality, retail, and business sectors. Now in its 15th year, the ATM is expected to attract over 23,000 industry players including business travel agents, inbound tour operators, retail travel agents, group travel organizers, hotel groups, and tourism development projects.

The BurJuman booth (UAE Stand No 777) will be located at the DTCM stand in Hall 3.

[c] 2008 Al Bawaba (www.albawaba.com)
COPYRIGHT 2008 Al Bawaba (Middle East) Ltd.
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Publication:Albawaba.com
Date:May 7, 2008
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