Bundle, Bill and Complement: European Telecom Companies Desperate to Grow Mid-Market Mindshare Must Learn to Partner, Says Yankee Group.LONDON -- Among the Top Five European European emanating from or pertaining to Europe. European bat lyssavirus see lyssavirus. European beech tree fagussylvaticus. European blastomycosis see cryptococcosis. Incumbents, BT's Mid-Market Customers Are Most Satisfied, While Telecom Italia's Are the Least Satisfied Mid-market enterprises are a poorly known segment in Europe's information and communication technology (ICT (1) (Information and Communications Technology) An umbrella term for the information technology field. See IT. (2) (International Computers and Tabulators) See ICL. 1. (testing) ICT - In Circuit Test. ) market. Since these organizations are not particularly large (no more than 999 employees), or particularly small (no fewer than 100 employees), they often fail to grasp the attention of ICT suppliers. However, ICT suppliers should devote greater thought to this segment, according to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. the Yankee Group (the Yankee Group, Boston, MA, www.yankeegroup.com) A major market research, analysis and consulting firm founded in 1970 by Howard Anderson. It provides general consulting and strategic planning in the computer and communications field. report, 2004 European Mid-Market Enterprise Survey Shows Trust in Incumbent Operators Is Eroding. Report findings include: For ICT decision-making decision-making, n the process of coming to a conclusion or making a judgment. decision-making, evidence-based, n a type of informal decision-making that combines clinical expertise, patient concerns, and evidence gathered from , equipment and software manufacturers and their channel partners are more trusted and influential than fixed telecom operators. Among the top five European incumbents, BT's mid-market customers are most satisfied with the services they receive, while Telecom Italia's mid-market customers are the least satisfied. Alternative fixed operators are finally winning influence and trust among mid-market enterprises, with trust in FastWeb as a telecom supplier eclipsing Telecom Italia Telecom Italia is formerly a partially state-owned Italian telco. It was once known as SIP, and it has the largest user base in Italy. Telecom Italia also owns shares in Telecom Argentina and Telecom Personal, fixed and cellular networks in Argentina. in Italy and nearly matching the incumbent as perceived industry leader. "Europe's mid-market enterprises deal with a number of different ICT suppliers. However, when asked which they trust most, clear biases emerge," says Camille Mendler, Yankee Group Telecommunication telecommunication Communication between parties at a distance from one another. Modern telecommunication systems—capable of transmitting telephone, fax, data, radio, or television signals—can transmit large volumes of information over long distances. Strategies Europe director. "Equipment and software manufacturers are more trusted than suppliers of communications services. Suppliers of tangible physical goods are more trusted than suppliers of services." "We view this in part as the result of the lack of attention that communications service suppliers have focused on this market segment. In addition, this survey finding reflects the lack of strategic attention that communications services win within European mid-market enterprises," says Mendler. THE YANKEE GROUP (http://www.yankeegroup.com) The Yankee Group is the global leader in communications & networking research and consulting. The company helps businesses understand the opportunities, risks and competitive pressures of developing, deploying and consuming products and services that drive communication or information exchange. Now in its fourth decade, the Yankee Group is based in Boston with offices throughout North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere. and Europe. |
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