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Bumble Bee goes to war as it ships tuna to American troops. (On the Homefront - Impact of War).


One San Diego San Diego (săn dēā`gō), city (1990 pop. 1,110,549), seat of San Diego co., S Calif., on San Diego Bay; inc. 1850. San Diego includes the unincorporated communities of La Jolla and Spring Valley. Coronado is across the bay.  company is making a hot-so-high-tech contribution to the war effort: tuna tuna or tunny, game and food fishes, the largest members of the family Scombridae (mackerel family) and closely related to the albacore and bonito. They have streamlined bodies with two fins, and five or more finlets on the back. .

Bumble bum·ble 1  
v. bum·bled, bum·bling, bum·bles

v.intr.
1. To speak in a faltering manner.

2. To move, act, or proceed clumsily. See Synonyms at blunder.

v.tr.
 Bee Seafoods is supplying packaged seafood and ready-to-eat products to American military personnel in the Middle East. The packages have been shipped to "temporary field exchanges" or small stores Noun 1. small stores - personal items conforming to regulations that are sold aboard ship or at a naval base and charged to the person's pay
commissary - a retail store that sells equipment and provisions (usually to military personnel)
 set up at the front lines.

The available products, including chunk white tuna White tuna is a term that may apply to two different species eaten in Japanese cuisine :
  • Albacore tuna, Thunnus alalunga - the pale-fleshed tuna favoured by the canning industry, also known as shiro maguro, bin-naga maguro, or
 in three-ounce packages and pouches of ready-to-eat seafood salad, are popular among military personnel since they provide a familiar taste from home, said John Sticker, a senior vice president at Bumble Bee.

Bumble Bee was one of only a handful of products selected for the limited space available at these small stores. They are suitable for delivery to such remote locations because the compact packaging allows for easier shipping and storage.

So far, about 800,000 packages have been shipped in eight truckloads. Each truckload truck·load  
n.
The quantity that a truck can hold.

truckload ncamión m lleno 
 of ready-to-eat products is worth about $120,000, he said.

Bumble Bee is sending shipments as purchase orders come in. Since there is no contract, and the war's duration is unknown, it's impossible to determine the total value of the shipments, Sticker said.

The shipments are in addition to a contract the company has with the Army/Air Force Exchange Service. Bumble Bee has long been available at military stores around the globe, he said. Sticker said that as a Navy veteran himself, this was his way of contributing. 'There's a little thing that we're doing, and we're looking to do more:' he said.
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Comment:Bumble Bee goes to war as it ships tuna to American troops. (On the Homefront - Impact of War).
Author:Zion, Lee
Publication:Los Angeles Business Journal
Article Type:Brief Article
Geographic Code:1USA
Date:Mar 31, 2003
Words:246
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