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Bullseye Art Creates First-ever Macromedia Flash Animation for National TV and the Internet.


Business/High Tech & Entertainment Editors

NEW YORK--(BUSINESS WIRE)--Oct. 25, 2000

The Rosie O'Donnell Show, Macromedia Collaborate On Historic

Convergence Of The Two Mediums

Bullseye Art Bullseye Art was a NYC based art collective that pioneered art and animation on the web, (see also Antirom, adaweb, thing.net). Founded in 1995 by Josh Kimberg, Nick Cogan and Ryan Edwards, the company gained fame for its creation of unique and offbeat interactive cartoons made  Ltd. (www.bullseyeart.com), the leader in Web animation production and development, announces today the creation of the first Web technology-based animation to air on national television and be simultaneously streamed on the Web.

The 30 second animation which premiered the day after Labor Day Labor Day, holiday celebrated in the United States and Canada on the first Monday in September to honor the laborer. It was inaugurated by the Knights of Labor in 1882 and made a national holiday by the U.S. Congress in 1894.  on The Rosie O'Donnell Show, airs daily on the nationally syndicated show, and will continue to run throughout the year.

The Rosie O'Donnell Show has used animation in its opening segment since it premiered on national television four years ago. For its 2000-2001 season, the show collaborated with Bullseye Art to create a new opening that would go beyond traditional cel animation methods. Bullseye Art, known for its expertise developing Flash animation for the Web, takes Macromedia Flash technology a step further, by creating animation specifically for television broadcast. Macromedia Flash enables professional Web developers to create engaging and effective next-generation Web sites and applications.

"Creating high quality animation specifically for television broadcast that can also stream with a brief load time on the web is truly a milestone in the convergence of traditional and new media. Bullseye Art has taken the most powerful animation tool for the web and expanded its reach to television," said Josh Kimberg, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  of Bullseye Art. Mr. Kimberg added, "This project has raised expectations for all new animation being produced. It has opened up a world of unique possibilities for producers and audiences alike."

Bullseye Art preserved the quality, style and fluidity of Rosie's traditional award-winning animation, while also retaining the ability to launch a streaming version of the animation on the web. The same: 30 second animation used in Ms. O'Donnell's show can be viewed on Bullseye's Web site at http://bea.bullseyeart.com.

"Macromedia Flash is the standard for delivering high-impact, interactive Web experiences," said Peter Goldie Peter Goldie is a British philosopher working mainly on ethics and aesthetics. He is currently the Samuel Hall Chair in Philosophy and Head of the Philosophy Discipline Areaof the School of Social Sciences at University of Manchester. , vice president of marketing for Macromedia. "With the Rosie O'Donnell Show animation's high-quality graphics, sound and motion, Bullseye Art has delivered a breakthrough example of how Macromedia Flash enables viewers to experience the same engaging content on both the Internet and their television set. The ability to develop content once and deploy to multiple media allows animators Famous animators no longer living

  • Alexandre Alexeieff
  • Tex Avery
  • Arthur Babbit
  • Joseph Barbera
  • Berthold Bartosch
  • Joy Batchelor
  • Amadee J.
 to reach the broadest audience possible, while minimizing production costs."

The development of Bullseye An established reference point from which the position of an object can be referenced. See also reference point.  Art's patent-pending technology will expand the distribution channels available to today's entertainment properties. Entertainment companies focusing in music, film, television and games alike will now be able to simultaneously build an animation product for both Internet and broadcast viewing.

Bernie Young, Executive Producer of The Rosie O'Donnell Show, stated, "The show is excited about being part of the convergence of TV and the Internet."

About Bullseye Art, Ltd.

Launched in 1997, Bullseye Art, Ltd., the leader in Web animation production and development, is pioneering content convergence. The first to develop Flash animation for broadcast, Bullseye Art has worked with Aerosmith, Phish, HBO Hyperbaric oxygen therapy (HBO)
A form of oxygen therapy in which the patient breathes oxygen in a pressurized chamber.

Mentioned in: Ozone Therapy
, Icebox, Atom atom [Gr.,=uncuttable (indivisible)], basic unit of matter; more properly, the smallest unit of a chemical element having the properties of that element. Structure of the Atom
 Films and others. Bullseye Art founders, Josh Kimberg and Nick Cogan, have received international acclaim for their web animations and cartoon series A cartoon series is a set of regularly presented animated television programs created or adapted for television broadcast with a common series title, usually related to one another. . Newly appointed president Mark Schneider has won two Emmy Awards Emmy award

Annual presentation for outstanding achievement in U.S. television. Its name is taken from the nickname “immy” for the image orthicon, a television camera tube.
 for his work in the creation of the animated opens for the Rosie O'Donnell Show.
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Copyright 2000, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Oct 25, 2000
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