Bullrun Financial Raises $6.4 Million; Portfolio Management Software Improves Investment Performance With Analysis and Comparisons.Business/Technology Editors PRINCETON, N.J.--(BUSINESS WIRE)--April 23, 2002 Bullrun Financial, Inc., (www.bullrunfinancial.com) today announced that it has raised $6.4 million in second-stage A-round funding and was led by its original investor, Mission Ventures, and private investors. This round comes on the heels of the company's recent launch in Europe, Asia and North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere. , where banks, investment firms and government investment arms are testing Bullrun's groundbreaking portfolio management software. Bullrun is helping professional investors manage their portfolios more profitably by providing real-time crucial stock performance information, model recommendations and performance metrics Performance metrics are measures of an organizations activities and performance. Performance metrics should support a range of stakeholder needs from customers, shareholders to employees [1]. , all in a single Web-based interface. "It's the only portfolio management software that gives professional investors the crucial data they need to make better investment decisions, and allows them to measure their own performance against multiple competitive benchmarks, " said Robert Kibble kibble baked dough that is crushed or cracked. Prepared usually by extruding and then heating-drying the dough. Used as dry food for dogs and cats. , founder and managing partner of Mission Ventures. "Real-time comparisons, stock replacement recommendations and performance metrics are the three main drivers of successful portfolio management, and that's exactly what Bullrun delivers." Bullrun's portfolio management software gives investment professionals single-click access to critical analysis, stock recommendations, competitive benchmarks and buy-and-sell information for multiple investment strategies. Its real-time comparisons and investment recommendations integrate embedded Inserted into. See embedded system. proprietary analytics and patent-pending quantitative algorithms, helping portfolio mangers make sound investment decisions quickly and easily. Bullrun's Web-based interface presents earnings data, price patterns, valuation metrics, corporate fundamentals, mean reversion Mean Reversion A strategy that involves purchasing an underperforming stock or another type of security and holding the position until the market rebounds. Notes: and macroeconomic mac·ro·ec·o·nom·ics n. (used with a sing. verb) The study of the overall aspects and workings of a national economy, such as income, output, and the interrelationship among diverse economic sectors. influences, along with the corresponding buy-and-sell signals and attribution data for more than 9,600 equities worldwide. Its statistical analysis and real-time updates leverage data from 30 countries, 59 industry groups, 10 sectors and 60 cyclical cyclical Of or relating to a variable, such as housing starts, car sales, or the price of a certain stock, that is subject to regular or irregular up-and-down movements. or counter-cyclical investment categories. "Investment professionals are demanding innovative tools that incorporate all aspects of portfolio management, including vital data, solid analysis and personal performance, " said John Michel Sir John Michel, GCB (1 September 1804 – 23 May 1886) was a British Field Marshal. From 1865 to 1867, he was in the command of the forces in British North America, succeeding Lieutenant-General Sir William Fenwick Williams. , president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Bullrun, who launched Merrill Lynch's award-winning online trading Online Trading Making trades via the Internet. Notes: The use of online trading increased dramatically in the mid to late 1990's with the advent of high-speed computers and Internet connections. Stocks, bonds, options, futures, and currencies can all be traded online. service before joining the company in 2001. "This second round of initial funding validates both the promise of our business model and the early success we're seeing with customers, and will help us continue to deliver quality solutions to meet the growing needs of money managers worldwide." Bullrun will use this funding for product development and to drive sales in the company's target markets. Bullrun, headquartered in Princeton, N.J., can be reached at www.bullrunfinancial.com and at (609) 912-1370. All trademarks are the property of their respective owners. About Bullrun Financial, Inc. Founded in March 2000, Bullrun Financial (www.bullrunfinancial.com) provides a comprehensive online technology platform that delivers real-time investment advice to portfolio managers. Bullrun's embedded analytic engines generate multiple investment strategies across global markets and portfolios, to enable investors to target and select equity investments with confidence. The company is introducing its online and enterprise solutions to prestigious financial institutions that manage billions of dollars in equity assets worldwide. |
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