Bullhorn Selects Deutsch Boston to Create Brand Identity; Bullhorn Becomes the First Client of the New Boston Office of Top-Ranked Advertising Agency.Business/Technology Editors BOSTON--(BUSINESS WIRE)--March 21, 2000 Bullhorn.com, an e-business which provides direct access to the World's top creative talent(TM), today announced that it has retained Deutsch Boston, Adweek's 1998 and 1999 number-1 ranked advertising firm, to create its brand identity through advertising campaigns. The relationship is a multi-million dollar agreement. Bullhorn's mission is to become the global leader in the creative marketplace, streamlining the procurement of creative services Creative Services are a subsector of the creative industries, a part of the economy that creates wealth by offering creativity for hire to other businesses. Examples include:
visual arts npl → arts mpl plastiques visual arts npl → , music, audio, photography, video, and writing. Heading-up Deutsch's Boston office are Kathy Kiely and Kristin Volk, two of Boston's most prominent women in advertising. "Creating a global business that empowers artists and corporate buyers alike by focusing on the real needs of both the supply and demand sides has been our goal from day one. Communicating this through a solid Bullhorn brand has been key for us, and so we had to look for the best in an ad firm. Kathy Kiely and Kristin Volk are two of the most respected advertising women in Boston, and they have launched the Boston office of one of the top ad firms in the country. We are excited about the relationship," said Barry Hinckley, Bullhorn's co-founder and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. . "It's important which clients we decide to work with, especially in the early going. It defines us as a firm moving forward," said Kristin Volk, Deutsch's Director of Account Planning "Account Planning is the discipline that brings the consumer into the process of developing advertising. To be truly effective, advertising must be both distinctive and relevant, and planning helps on both counts. . "We saw a solid product concept in Bullhorn and, after meeting with the founders, we felt they had a great instinctive feel about what they are about." Deutsch has created successful campaigns for several major dotcoms, including Britannica.com, Ashford.com, Expedia, the top travel site on the Internet, and Reflect.com, a Proctor & Gamble property which allows visitors to the site to customize beauty products. Through successful viral marketing An online advertising approach that functions somewhat like word-of-mouth. The "viral" refers to how quickly it propagates, but its purpose is not to cause damage like a computer virus, but to make an offer available to the masses. , Bullhorn has attracted top creative talent to register and post portfolios on its site. Deutsch will begin focusing on communicating to buyers of creative services. About Deutsch: Deutsch Inc. is a $1 billion dollar full service advertising agency with offices in Boston, New York Boston is a town in Erie County, New York, United States. The population was 7,897 at the 2000 census. The town is named after Boston, Massachusetts. The Town of Boston is an interior town of the county and one of the county's "Southtowns. , and Los Angeles Los Angeles (lôs ăn`jələs, lŏs, ăn`jəlēz'), city (1990 pop. 3,485,398), seat of Los Angeles co., S Calif.; inc. 1850. . Deutsch was named National Agency of the Year by ADWEEK two years in a row. Clients include: Mitsubishi; IKEA IKEA Ingvar Kamprad Elmtaryd Agunnaryd (Swedish home furnishings retailer founder's initials and location) ; Domino's Pizza For Domino's Pizza in Australia, New Zealand, France, Belgium, the Netherlands and the Principality of Monaco, see . Domino's Pizza, LLC (NYSE: DPZ) (LSE: DOM) is an international pizza delivery corporation headquartered just outside Ann Arbor, Michigan, United ; Snapple; Expedia; Reflect.com; Ashford.com; and Britannica.com. About Bullhorn: Bullhorn.com provides direct access to the World's top creative talent(TM). All creatives, from writers and art directors to photographers, graphic designers and musicians from all over the world can post their portfolios with Bullhorn. For clients, Bullhorn provides an efficient, affordable solution to creative needs. Clients can post a freelance project, full or part time job opening, buy stock materials, or hire a project manager to do all the work required. Whether in need of a Web site, logo, voice talent, brochure, presentation, or any other creative product or service, Bullhorn.com streamlines the entire process, from finding the right person for the job, contacting and collaborating with them on a project, to final payment and delivery. |
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