Bullhorn Announces Senior Marketing Appointment and New Communications Partnership; Company Leverages $4 Million Financing Led By GE Asset Management to Enhance Marketing Efforts.Business/Advertising/Marketing Editors BOSTON--(BUSINESS WIRE)--March 5, 2001 Bullhorn, Inc., the leading provider of customizable web-based software solutions for the professional services (job) professional services - A department of a supplier providing consultancy and programming manpower for the supplier's products. industry, today announced new marketing initiatives designed to accelerate the implementation of the company's advanced project management tools and online sourcing capabilities within advertising agencies, corporate marketing departments and staffing companies. The company has leveraged a portion of its previously announced $4 million investment from GE Asset Management to appoint David F. Willis Jr. as senior vice president of marketing, and to partner with a leading communications firm. "We have developed a powerful new technology platform to help companies handle the presentation and management of professional services over the Internet, and we have populated our sourcing and bidding engine with over 9,500 high-quality creative resources from a wide range of creative disciplines. With these elements in place, Bullhorn is the only company to offer corporate and agency users the dramatic cost benefits realized by flexible and dependable staffing, efficient workflow management and billing, project crisis control and just-in-time servicing," said Barry Hinckley, founder and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Bullhorn. "With the extension of our marketing team and partners, we intend to offer additional account management support to our current customer base and to market our services aggressively within the marketing communications Marketing communications (or marcom) are messages and related media used to communicate with a market. Those who practice advertising, branding, direct marketing, graphic design, marketing, packaging, promotion, publicity, sponsorship, public relations, sales, sales and advertising segments - segments pressured by dwindling dwin·dle v. dwin·dled, dwin·dling, dwin·dles v.intr. To become gradually less until little remains. v.tr. To cause to dwindle. See Synonyms at decrease. margins and increasing internal demands for enhanced productivity and profitability." New Appointment Mr. Willis joins the Bullhorn executive team with nearly ten years of branding, marketing and sales experience. His broad exposure includes agency and corporate-side strategic marketing communications, brand development and management for consumer and business entities, and expertise in a range of consumer services Consumer Services refers to the formulation, deformulation, technical consulting and testing of most consumer products, such as food, herbs, beverages, vitamins, pharmaceuticals, cosmetics, hair products, household cleaners, [paints, plastics, metals, waxes, coatings, minerals, and technology markets. In his new post as senior vice president of marketing, Mr. Willis will be responsible for market research and strategic positioning, advertising and public relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most , marketing communications and web site development, and sales and partner support. He will manage a staff of seven, outside communications agencies and will report to Mr. Hinckley. Prior to joining Bullhorn, Mr. Willis was director of marketing and business development for myteam.com, a consumer-oriented web-portal, where he developed and executed the business and marketing strategy for key business units, and helped marketing efforts to secure $35 million in second round financing. He was also responsible for a range of marketing, advertising and direct mail initiatives for partner and vendor negotiations and agreements. Before joining myteam.com, Mr. Willis was director of marketing and new customer development for the American Skiing Company American Skiing Company was one of the largest operators of alpine ski, snowboard and golf resorts in the United States. Its resorts included Sunday River and Sugarloaf/USA in Maine and The Canyons in Utah. . While at the American Skiing Company, the largest owner and operator of ski resorts in North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere. , Mr. Willis managed the company's global Internet strategy, customer acquisition and retention, and P&L responsibility for a $30 million dollar operating division. Mr. Willis started his career in advertising holding posts on both the agency and client side. He received a B.A. from Hobart College Hobart College can refer to:
"With the experience to manage and the drive to deliver, Dave is a strong addition to our management team," said Mr. Hinckley. "In his short tenure, he has helped refine our corporate strategy and has extended our marketing efforts. We are delighted to have him on board." New Communications Partner Bullhorn has partnered with Boston-based communications firm, Miller Consulting Group, the leader in strategic public relations Strategic Public Relations (PR) involves creative planning, media research and strategic approach in designing a PR campaign. Unlike the present, PR programs used to be very media relations-centric and based on personal relationships with journalists and columnists. for change-driven companies, to help build the company's market awareness and presence. Miller Consulting Group will build strategic market positioning and messaging and execute an aggressive public relations campaign. Miller Consulting Group was founded in 1997 by Andy Miller Andy Miller may be:
"The decision to join the Bullhorn team was an easy one. The company has developed highly valuable technology for professional service companies at a time when the market needs it most. This, in combination with a strong management team and impressive partnerships, lays the groundwork for a tremendously successful foray in the corporate communications Corporate communications is the process of facilitating information and knowledge exchanges with internal and key external groups and individuals that have a direct relationship with an enterprise. and advertising markets," said Mr. Willis. "I am enthusiastic about being an integral part of Bullhorn during a time of aggressive market outreach." About Bullhorn Bullhorn, Inc. is revolutionizing the presentation and management of professional services over the Internet. Using its patented Professional Service Management (PSM PSM PlayStation Magazine PSM Process Safety Management (chemical industry) PSM Porsche Stability Management PSM Platform-Specific Model(s) PSM Platform Support Module PSM Professional Science Master's (TM)) Technology, Bullhorn provides customizable software applications that facilitate the creative process by helping companies find, qualify and manage both internal and external creative talent and manage projects. Recognizing an industry need, Bullhorn leveraged its creative services Creative Services are a subsector of the creative industries, a part of the economy that creates wealth by offering creativity for hire to other businesses. Examples include:
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