Bullhorn, Inc. Launches BullhornPro -- First Web-based Service to Customize Control of Creative Projects.

Business/Technology Editors

BOSTON--(BUSINESS WIRE)--Sept. 18, 2000

Service brings efficiency and cost-savings to the management of

freelance professionals

Bullhorn, Inc. today unveiled BullhornPro, a web-based service that streamlines the procurement and management of creative services for marketing departments at large corporations, creative departments, advertising agencies, and other companies that employ creative talent.

"BullhornPro revolutionizes the way creative directors and marketing directors manage their freelance projects," said Barry Hinckley, CEO of Bullhorn. "Our unified platform allows clients to procure and manage creative talent quickly and efficiently. However, it is truly unique in that is intimately coupled with the world's deepest creative talent pool. By streamlining the analog methods of procuring talent in an easy-to-use Web-based interface, we save our corporate clients time and money."

Bullhorn's clients include Primedia, a $1.7 billion media conglomerate, as well as a top-25 advertising agency, a major publishing house, a leading interactive media firm, and the marketing department of a premier multinational technology corporation.

BullhornPro allows companies to organize a myriad of creative resources from a central location and manage projects entirely from their desktops - posting queries for upcoming projects, receiving proposals and sample work from artists, determining rates and availability, and tracking project status, revisions, production, billing and payment.

Additionally, companies can use BullhornPro to expand their existing pool of talent by accessing Bullhorn, Inc.'s global online network of creative professionals. At a client's request, Bullhorn organizes pre-vetted teams of professionals who provide specific creative needs, including flash animators, graphic artists, web designers, photographers, illustrators, and copywriters. With the growing emphasis on fully integrated marketing programs, this service allows large companies and agencies to quickly execute across a broad range of media, maintaining tighter control over the process and opening up new revenue opportunities.

"Bullhorn offers relief from a very real pain," said Sarah A. Fay, Executive Vice President and Managing Director of Carat Interactive, one of the world's leading media communications specialists. "Creative agencies can now deliver lightning-fast turnaround on online creative development and modification without overtaxing their core development staff. This is definitely progress."

BullhornPro can be customized to meet the needs of each company that adopts the service. A company's database can be filtered according to a range of factors, including creative specialties, fee requirements, availability, and geographic location. Companies maintain control over the names in their BullhornPro database and the creative process.

According to industry statistics, 39 million Americans -30 percent of the labor force - are working as freelancers today and that number is only expected to rise. By focusing solely on the creative market, Bullhorn, Inc. has compiled one of the most comprehensive and qualified pools of creative professionals, from art directors and copywriters, to interactive and print designers, to award winning photographers.

http://www.BullhornPro.com.

About Bullhorn, Inc.:

Bullhorn provides Web-based applications that streamline the procurement of creative services by providing clients direct access to the most comprehensive network of freelance creative professionals and creative services expertise. Founded in September 1999 by Barry Hinckley, CEO, and Art Papas, CTO, Bullhorn enables corporations, advertising agencies and other clients to access graphic designers, web developers, copywriters, directors and other business oriented creative services from all over the world. Bullhorn provides the tools for managing the entire process, from finding the right person for the job, contacting and collaborating with them on a project, to final payment and delivery.

Bullhorn, Inc. has recently been named a finalist for the MIMC Awards, the largest and most prestigious competition for interactive media in New England. The company is also the online host for this year's Hatch Awards, New England's awards for excellence in advertising, sponsored by the Ad Club of Greater Boston.