Bullhorn's Workflow, Digital Asset Management, and Creative Sourcing Software Earns Endorsement From Advertising Veterans; Leading Industry Executives Join Company's Board of Advisors.

Business/Technology Editors

BOSTON--(BUSINESS WIRE)--May 22, 2001

Bullhorn, Inc., a leading provider of customizable Web-based software solutions for the professional services industry, today announced the appointments of Jerry McGee, CEO/chairman of Ogilvy LA, Steve Farella, CEO of Media Planning, the media agency of Havas Advertising Group, and Andy Miller, CEO and founder of Miller Consulting Group to the company's advisory board. Mr. McGee, Mr. Farella and Mr. Miller will help build market strategy and facilitate the delivery of Bullhorn's project and asset management tools and online sourcing capabilities within advertising agencies, corporate marketing departments and staffing companies.

"Our newest advisory board members understand deeply the productivity needs of agencies today and the strength of Bullhorn's project management and staffing solutions in delivering ROI," said Barry Hinckley, founder and CEO of Bullhorn. "We look forward to incorporating Jerry, Steve and Andy's industry knowledge and guidance into our company's strategy and leveraging their strong relationships as we develop our business."

These three board appointments come from diverse communication backgrounds, bringing a wealth of advertising and public relations experience to the Bullhorn team. Bullhorn's solution enables the integration of all forms of marketing strategy and communications elements for a cost-effective, streamlined and cohesive process.

"I am pleased to join Bullhorn's advisory board," said Andy Miller, founder and CEO of Miller Consulting. "Our engagement model, incorporating strategic positioning, communication planning and implementation, complements Bullhorn's creative integration solutions, and I am excited to work with the company as they expand into the broad consulting and communications arena."

Mr. McGee, Mr. Farella and Mr. Miller join other Bullhorn advisory board members including William Weld, former Massachusetts Governor, Tom Barth, director of investor relations at Parametric Technology, Richard I. Beattie, senior partner and chairman of executive committee at Simpson Thacher & Bartlett, Robert R. Douglass Sr., former vice chairman of Chase Manhattan and chairman of Clearstream International.

New Appointment

Mr. McGee joins the Bullhorn advisory board with nearly 33 years of advertising experience with Ogilvy & Mather. Beginning his career as an assistant in the media department, Mr. McGee has held numerous positions throughout the agency as producer, writer, account supervisor, copy group head and creative director. In February 1984, Mr. McGee was appointed managing director of the Los Angeles office. He was elected to the U.S. Board of Directors in 1985 and was named a member of the North American Operating Committee, which oversees all Ogilvy & Mather operations throughout the United States and Canada. In 1998, the Ogilvy & Mather Worldwide Board of Directors elected Mr. McGee a member.

Mr. McGee is currently president of the Advertising Club of Los Angeles. He is also involved with the American Association of Advertising Agencies and was past president of the Western States Advertising Agencies Association. He is on the Board of Advisors for Brand X Media, Veotech, Netunes and was a former board member of Quack.com, which was sold to AOL in 2000.

"To have industry veterans like Jerry, Steve and Andy validate Bullhorn's model and choose to get involved with our company is positive for Bullhorn. Clearly, they see the effect that Bullhorn can have on their industry and want to help us achieve our goals," said Barry Hinckley.

New Appointment

Mr. Farella began his advertising career at Benton & Bowles in New York. Holding positions at Ammirati & Puris, Wells Rich Greene, Young & Rubicam, and Jordan McGrath Case & Partners, Mr. Farella joins Bullhorn with over 24 years of industry experience.

In 1999 Mr. Farella joined SFM Media LLC, now MEDIA PLANNING, a sister company to Jordan McGrath, as chief operating officer. Both Jordan and MEDIA PLANNING are part of the Havas Advertising Group, the fourth largest communications services company in the world. Currently, Mr. Farella is the company's chief executive officer and a member of MPG's (the media holding company) Global Executive Committee.

Long active in industry organizations and a frequent industry speaker, Mr. Farella is chairman of the Advertising Club of New York, a member of the Media Policy Committee of the American Association of Advertising Agencies and vice president of the Muscular Dystrophy Association.

"As CEO, I focus on the operational aspects of the agency where I see the true benefits of productivity and ROI," said Steve Farella, CEO of MEDIA PLANNING. "Bullhorn's workflow tools make sense for our industry, and I am confident in Bullhorn's solution for other agencies."

New Appointment

Mr. Miller joins the Bullhorn advisory board with more than 20 years as an information technology opinion leader and as a pioneer in the field of technology marketing and public relations. Mr. Miller founded Miller Consulting Group in 1997 as he saw a need for a public relations firm driven by strategy that defines the practice of change-driven strategic communications.

In 1977, Mr. Miller founded Miller Communications, now Miller/Shandwick Technologies, one of the first firms to specialize in public relations for the IT industry. He led that firm from a one-person start-up to a $60 million, nine-office, global public relations network. Prior to founding Miller Communications, Mr. Miller served in various editorial capacities at Little, Brown & Co., as staff writer for the Associated Press, and as associate editor of The Harvard Business Review.

Mr. Miller is currently on the Advisory Board for the Internet Capital Group, and a member of Walnut Venture and Common Angels, venture groups comprised of select technology and investment leaders targeting emerging technologies and promising start-ups. He is also on the Advisory Council for Neurobiology at the Harvard Medical School. Mr. Miller has served as a member of the Governor's Committee on Telecom Policy for the State of Massachusetts, known as Mass Telecom, an early member of the Massachusetts Software and Internet Council, and a Trustee of the Computer Museum.

About Bullhorn

Bullhorn, Inc is revolutionizing the presentation and management of professional services over the Internet. Using its patented Professional Service Management (PSMTM) Technology, Bullhorn provides customizable software applications that facilitate the creative process by helping companies find, qualify and manage both internal and external creative talent and manage projects. Recognizing an industry need, Bullhorn leveraged its creative services expertise to develop a software solution for the staffing industry to optimally present and manage individuals, using premium technology that surpasses conventional delivery mechanisms. Bullhorn's suite of cost-effective PSMTM Technology applications include BullhornPro, BullhornStaffing, Bullhorn Virtual Agency, and Bullhorn Talent. For more information, please visit www.bullhorn.com.