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Bulldog Closes $16 Million Financing Round Led by Sun Microsystems.


Business/Technology Editors

TORONTO--(BUSINESS WIRE)--April 11, 2000

Investors Validate Bulldog bulldog, breed of thick-set nonsporting dog developed in the British Isles many centuries ago. It stands from 13 to 15 in. (33–38.1 cm) high at the shoulder and weighs from 40 to 50 lb (18.1–22.7 kg).  Content Management Software and Services

as Core Infrastructure Technology for Enabling Digital Businesses

to Generate New Revenue

The Bulldog Group Inc., the recognized leader in content management software and services, today announced that it closed a strategic financing round totaling more than $16 million, anchored by Sun Microsystems Sun Microsystems, Inc. (NASDAQ: JAVA[3]) is an American vendor of computers, computer components, computer software, and information-technology services, founded on 24 February 1982. .

MSD (MicroSoft Diagnostics) A utility that accompanied Windows 3.1 and DOS 6 that reported on the internal configuration of the PC. A variety of information on disks, video, drivers, IRQs and port addresses was provided.  Capital was also an investor in the round. With this investment, Sun and MSD join Sony Pictures Entertainment, Bell Canada Bell Canada Enterprises (TSX: BCE, NYSE: BCE), legally BCE Inc., is a major Canadian telecommunications company. Through its subsidiaries including Bell Canada, Bell Aliant, Northwestel, Télébec, and NorthernTel, it is the incumbent local exchange carrier for  (previously BCE BCE
abbr.
1. Bachelor of Chemical Engineering

2. Bachelor of Civil Engineering



BCE

Abbreviation for before the Common Era.
 Inc.), and others as primary investors in The Bulldog Group Inc.

"Sun Microsystems invests in companies that will partner with us and provide solid financial returns," said Carl Wolf, Vice President Corporate Development, Sun Microsystems. "We see Bulldog's software and services as a critical infrastructure for content-rich companies, enabling them to take advantage of their intellectual properties and move strategically into new business ventures."

Sun's investment follows an ongoing relationship with Bulldog that has created bundled product offerings such as the integrated Content BOSS solution.

Recently named a leader in digital asset management by Gartner Group/Dataquest, Bulldog leads the industry with a worldwide market share of 34 percent. Bulldog software and services enable companies to more efficiently reuse, repurpose To change the media format; for example, to go from print to online.  and capitalize on Cap´i`tal`ize on`   

v. t. 1. To turn (an opportunity) to one's advantage; to take advantage of (a situation); to profit from; as, to capitalize on an opponent's mistakes s>.
 existing intellectual properties. As they do so, companies increase revenue streams and gain valuable time to create new content.

"Bulldog software goes beyond managing digital content -- it is rapidly becoming a core tool enabling businesses to eliminate unnecessary production costs, create new content, and distribute their assets on demand," said Wolf. "We are excited to partner with The Bulldog Group as they create the vital infrastructure to move media and content out of archives and into active revenue streams."

The strong market reaction to Bulldog demonstrates the continued interest in content management which is gaining momentum as more leading media companies move towards digital enterprise solutions.

"This recent investment in Bulldog confirms that the financial community and our strategic partners share our view regarding the large potential of this market," said Chris Strachan, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  of Bulldog. "We are creating the digital media distribution software our clients need to operate economically and compete in new channels."

ABOUT BULLDOG

The Bulldog Group's content management software enables media-rich companies to leverage their content and capitalize on new business opportunities such as e-commerce and interactive services. Bulldog's enterprise solution delivers secure digitization, cataloguing, and management of media content for reuse, repurpose and distribution.

Bulldog enables companies to `put your media in play' by creating the foundation for a digital supply chain and allowing them to reach new audiences.

To find out how companies such as Sony Pictures Entertainment, Microsoft Studios Microsoft Studios is part of building 127 at Microsoft's main Redmond campus.

The videos Microsoft shows at the Consumer Electronics Show and its own Professional Developers Conference are created there, as well as content for MSN and many of Microsoft's partners.
 and Open Interactive are partnering with Bulldog to protect their intellectual properties and develop new revenue and business opportunities, visit Bulldog on the Web at www.bulldog.com.
COPYRIGHT 2000 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2000, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1CANA
Date:Apr 11, 2000
Words:470
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