Bull Run Corporation Subsidiary Names POWERade Presenting Sponsor of 2004 Hoop-It-Up Tour.Sports Editors/Business Editors ATLANTA--(BUSINESS WIRE)--April 5, 2004 "King James' Court" Interactive to Promote POWERade's Partnership with Lebron James LeBron James (born December 30 1984) is an American professional basketball player who currently plays for the Cleveland Cavaliers of the National Basketball Association (NBA). Bull Run Corporation (OTC OTC See: Over-the-counter. OTC See over-the-counter market (OTC). : BULL) today announced that Host Communications, Inc. ("HOST"), Bull Run's wholly-owned operating subsidiary An operating subsidiary is a business term frequently used within the United States railroad industry. In the case of a railroad, it refers to a company that is a subsidiary but operates with its own identity and rolling stock. , has named POWERade the exclusive presenting sponsor of its annual Hoop-It-Up National Tour. Under this three-year agreement, Coca Cola's POWERade brand becomes the "official isotonic isotonic /iso·ton·ic/ (-ton´ik) 1. denoting a solution in which body cells can be bathed without net flow of water across the semipermeable cell membrane. 2. beverage" of the Hoop-It-Up three-on-three basketball tour that will travel to 15 key cities throughout this summer. Sponsorship benefits include collateral, advertising, media and on-site event signage. Additionally, POWERade will be the title sponsor of "King James' Court," an exclusively branded interactive area promoting POWERade's partnership with LeBron James. New to the Hoop-It-Up Tour, King James' Court will be a single elimination one-on-one basketball competition for Hoop-It-Up players 18 and older held during the Saturday of each of the 15 Hoop-It-Up events. The top 32 players in each market will advance to playoffs held on Saturday night at a local POWERade retail outlet retail outlet n → punto de venta retail outlet n → point m de vente retail outlet retail n → . Winning players from each city will receive a trip to meet LeBron James at one of his home games during the fall of 2004. "We are delighted that POWERade is the presenting sponsor of Hoop-It-Up," said Gordon Whitener whit·en tr. & intr.v. whit·ened, whit·en·ing, whit·ens To make or become white or whiter, especially by bleaching. whit , chief executive officer and president of HOST. "With the addition of POWERade and LeBron James, we believe this clearly distinguishes Hoop-It-Up as the premiere grassroots basketball tour in the country." More information on the 2004 Hoop-It-Up National Tour presented by POWERade, is available on Hoop-It-Up's web site at www.hoopitup.com. Bull Run, through Host Communications, provides comprehensive sales, marketing, multimedia, special event and convention/hospitality services to domestic and international grassroots sports and lifestyle events, NCAA NCAA abbr. National Collegiate Athletic Association Division I universities and conferences and national/global associations. More information is available on Bull Run's web site at www.bullruncorp.com and HOST's web site at www.hostcommunications.com. Forward-Looking Statements Certain statements in this press release are "forward looking" statements within the meaning of the Private Securities Litigation Reform Act The Private Securities Litigation Reform Act of 1995 (PSLRA) implemented several significant substantive changes affecting certain cases brought under the federal securities laws, including changes related to pleading, discovery, liability, class representation and awards fees and of 1995. These statements are not guaranties of future performance and actual results may differ materially from those forecasted. |
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