Bull Names Steve Bagby VP of Marketing & Planning for its North & South American Operations.BILLERICA, Mass.--(BUSINESS WIRE)--Aug. 17, 1999-- Bull announced today that Steve Bagby has been named vice president, marketing and planning, for Bull Americas. In this newly-created position, Bagby is responsible for the strategic direction and marketing focus of Bull Americas, working closely with parent Groupe Bull Groupe Bull (also known as Bull Computer or simply Bull) is a French computer company based in Les Clayes-sous-Bois, outside Paris. The company has also been known at various times as Bull General Electric, Honeywell Bull, CII Honeywell Bull and the company's worldwide divisional marketing operations. Bagby reports to George McNeil, president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Bull Americas. Bagby will focus on key activities to ensure that marketing, sales tools and processes adopted by the Groupe are fully implemented in the Americas, including strategic account planning "Account Planning is the discipline that brings the consumer into the process of developing advertising. To be truly effective, advertising must be both distinctive and relevant, and planning helps on both counts. and "must win" bids. He will have management responsibility for Bull America's unique sales and marketing tools and processes, including coordination with Groupe on international accounts. In addition, Bagby will take the lead role in any future merger and acquisition activities as they relate to Bull Americas, working with the appropriate entities in Bull Americas and at Groupe. He also will direct the evolution of Bull's Smart Card & Terminals business in both North and South America South America, fourth largest continent (1991 est. pop. 299,150,000), c.6,880,000 sq mi (17,819,000 sq km), the southern of the two continents of the Western Hemisphere. . Bagby has more than 20 years of experience in the information technology industry. Most recently, he was president & CEO of Salomon North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere. (a division of Adidas-Salomon), where he was successful in reversing a three-year decline in sales and achieving a 36 percent growth in sales. From 1989-1995, he worked for Bull as a vice president for strategy, marketing and business development, as vice president of the company's UNIX UNIX Operating system for digital computers, developed by Ken Thompson of Bell Laboratories in 1969. It was initially designed for a single user (the name was a pun on the earlier operating system Multics). product line, and in several other key management positions. Bagby has a master's degree in mathematics and a bachelor's degree in mathematics, chemistry, and physics from the University of California The University of California has a combined student body of more than 191,000 students, over 1,340,000 living alumni, and a combined systemwide and campus endowment of just over $7.3 billion (8th largest in the United States). . About Bull Bull is an international IT group with operations in nearly 100 countries, and combined revenues of $4.3 billion in 1998. Bull offers a wide range of systems, infrastructure software and IT services, through focused innovation, alliances with the best partners and its own integration expertise. In its industry, besides GCOS (General Comprehensive OS) An operating system from Bull that, originally used in its minis and mainframes, has migrated to its Intel-based servers. GCOS was originally developed by GE in the early 1970s as GECOS (GE Comprehensive OS), then changed to General mainframes, Bull is recognized for innovative products: the Escala family of UNIX servers, the NT EXPRESS5800 range, smart cards and software such as OpenMaster and AccessMaster for secure management of systems and networks. Bull's North/South American operations are headquartered in Billerica, Mass. The company's web addresses are http://www.bull.com and for the United States, www.us.bull.com. OpenMaster and AccessMaster are registered trademarks of Bull S.A. in the U.S. and other countries. UNIX is a registered trademark in the United States and other countries, licensed exclusively through X/Open Company Limited. |
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