Bulgaria Food and Drink Report Q2 2008 Out Now.DUBLIN, Ireland -- Research and Markets (http://www.researchandmarkets.com/reports/c87347) has announced the addition of "Bulgaria Food and Drink Report Q2 2008" to their offering. BMI's Bulgaria Food Drink Report provides independent forecasts and competitive intelligence on Bulgaria's food and drink industry. Recently Bulgaria's snack food sector has witnessed considerable activity with a number of expansions and acquisitions, as discussed in BMI's recently-published Bulgaria Food & Drink Report for Q208. First, in early January American soft drinks and snacks company PepsiCo announced that it had signed an agreement for the acquisition of Penelopa, a leading Bulgarian snack company. PepsiCo is already present in the Bulgarian market, distributing a wide range of products, including Lay's, Ruffles For the plural of ruffle, see . Ruffles is the name of a brand of ruffled potato chips produced by Frito-Lay. Its current official product slogan is "R-R-R-Ruffles Have Ridges!".There is a lot of different kinds of chips. , Cheetos and Doritos brands, which are imported into the country from neighbouring Romania, Greece and Turkey. Penelopa's product range includes branded peanuts pea·nut n. 1. A prostrate southern Brazilian plant (Arachis hypogaea) widely cultivated in tropical and warm temperate regions, having yellow flowers on stalks that bend over so that the seed pods ripen underground. 2. , sunflower sunflower, any plant of the genus Helianthus of the family Asteraceae (aster family), annual or perennial herbs native to the New World and common throughout the United States. seeds and other snacks, which are distributed throughout the country, primarily through its dedicated distribution network. PepsiCo has said that this acquisition is 'very consistent with our global focus on addressing consumers' growing interest in health and wellness', as the company looks to increase its presence in what it has deemed a high growth market. This was followed by the announcement by local producer Ital Ital Italian (linguistics) ITAL Instituto de Tecnologia de Alimentos (Food Technology Institute; Brazil) ITAL Information Technology And Libraries Food that it planned on increasing its share in the local snack food market from 12% to 30% by the end of the year. Ital plans on achieving this very strong rate of growth through a combination of new product development, launching new flavours of existing popular brands, and the restructuring of its operations. While production facilities will remain in Shumen, in the north east of the country, management and marketing operations will be moved to the capital Sofia. The company has also recently opened a new EUR EUR In currencies, this is the abbreviation for the Euro. Notes: The currency market, also known as the Foreign Exchange market, is the largest financial market in the world, with a daily average volume of over US $1 trillion. 4mn (US$5.9mn) factory at the end of 2007, making such ambitious growth plans more achievable. Lachita, another local producer also announced investments, reportedly investing EUR15mn (US$22.1mn) in a wafer biscuit biscuit, n the firing bakes, or stages (referred to as low, medium, and high), during the fusing of dental porcelain preceding the final, or glaze, bake. biscuit in dogs, a grayish-yellow coat color. manufacturing facility, as it plans to double its current staff of 200. Although current spending on food and drink is low when compared with some of its regional peers, due to a low GDP GDP (guanosine diphosphate): see guanine. per capita [Latin, By the heads or polls.] A term used in the Descent and Distribution of the estate of one who dies without a will. It means to share and share alike according to the number of individuals. , we are forecasting significant growth as disposable incomes disposable income Portion of an individual's income over which the recipient has complete discretion. To assess disposable income, it is necessary to determine total income, including not only wages and salaries, interest and dividend payments, and business profits, but also rise and consumers switch over to processed foods. As the above developments indicate, the Bulgarian snack food market is heating up, as consumers find themselves with more money to spend on non-essential food and drink items. Health consciousness is another major trend in the food and drink sector, one which PepsiCo is well positioned to capitalise on with its recent Penelopa acquisition. Companies Mentioned: Unilever Bulgaria Kraft Bulgaria Nestl&Sofia AD For more information, visit http://www.researchandmarkets.com/reports/c87347. |
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