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Built NY Inc. Earns Registered Trademark for the Design and Configuration of Its Widely Popular, Award Winning Two-Bottle Tote.


NEW YORK New York, state, United States
New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of
 -- Accessory accessory, in criminal law, a person who, though not present at the commission of a crime, becomes a participator in the crime either before or after the fact of commission.  design maverick Maverick

family name of two brothers, Bret and Bait; self-centered and untrustworthy gentlemen gamblers. [TV: Terrace, II, 80]

See : Gambling
 Built NY, Inc., creators of the highly touted and widely popular neoprene neoprene: see rubber.
neoprene

Any of a class of elastomers (rubberlike synthetic organic compounds of high molecular weight) made by polymerization of the monomer 2-chloro-1,3-butadiene and vulcanized (cross-linked, like rubber), by sulfur,
 bottle totes Totes (more fully Totes»ISOTONER) is a corporation that sells umbrellas, gloves, rubber rain boots, and other similar accessories. Its headquarters is in Cincinnati, Ohio. , lunch bags and baby products, today announced the design silhouette silhouette (sĭl'ĕt`), outline image, especially a profile drawing solidly filled in or a cutout pasted against a lighter background.  of Built NY Inc.'s award winning Two-Bottle Tote has become so distinctive and recognizable as a symbol of Built NY that it has earned a registered trademark.

The US Patent & Trademark Office awarded Built NY trademark registrations for the Two-Bottle Tote's design and configuration. (RN#s 3,023,095 & 3,026,873) The Two-Bottle Tote joins the Coca-Cola(R) bottle, Tiffany's Blue Box(R), the Absolut(R) bottle and a select group of other well known designs and configurations to attain registered trademark status, something more common for company names and logos.

About the design

The Built NY Two-Bottle Tote (aka BYO BYO Build Your Own
BYO Bring Your Own
BYO Brew Your Own (beer making magazine)
BYO Buy Your Own
BYO Bulawayo, Zimbabwe (2nd largest city)
BYO British Youth Opera
 Bag(R)) is a bottle carrier made from neoprene, the stretchy stretch·y  
adj. stretch·i·er, stretch·i·est
1. Capable of being stretched: a stretchy fabric.

2. Tending to stretch excessively.

Adj. 1.
 wet suit material, and has previously won Gold Prize 2004 IDEA (Industrial Design Excellence Awards sponsored by BusinessWeek Magazine) and Fortune Magazine's top 25 new products of 2003. U.S. and International Design Patents, Utility Patents and Registrations pending and issued.

For more information on the trademark registrations, please visit:

http://www.builtny.com/2btote.php

http://tarr.uspto.gov/servlet/tarr?regser=registration&entry=30230 95&action=Request+Status

http://tarr.uspto.gov/servlet/tarr?regser=serial&entry=78-395271&a ction=Request+Status (Due to their length, these URLs may need to be copied/pasted into your Internet browser's address field. Remove the extra space if one exists.)

About Built NY

Built NY(R) is a design-focused accessories company. Built NY's simple mission is to create smarter and better looking consumer products. Built specializes in making innovative and proprietary cases, bags, and accessories - as showcased in their award-winning Built NY Collection of wine/bottle totes and lunch bags, and Built NY Baby(R), their unique line of baby bottle bags, bibs and totes. Built's products have made Fortune Magazine's list of the top 25 new products of the year, and received a Gold Award for Industrial Design Excellence (co-sponsored by Business Week) in 2004 and 2005. Well received nationally, Built NY's products are featured at distinguished retailers from New York's Museum of Modern Art Store to Napa Valley's Coppola Tasting Room. For more information please visit www.builtny.com.
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Copyright 2006, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Jan 17, 2006
Words:383
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